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I’m Zainab Mirza, a Senior WordPress and Shopify developer in Sydney with 10+ years of experience building custom websites and e-commerce stores. I combine hands-on development (custom themes, third-party API integrations, React, Tailwind, and modern front-end work) with a strong focus on technical SEO so the sites I deliver perform well in search. Beyond development, I lead technical delivery and project management—owning conversion rate optimization and end-to-end website management. I also manage analytics implementation and insights, including GA4 and Google Tag Manager, and use SEO/analytics reporting to guide performance and growth decisions.…I’m Zainab Mirza, a Senior WordPress and Shopify developer in Sydney with 10+ years of experience building custom websites and e-commerce stores. I combine hands-on development (custom themes, third-party API integrations, React, Tailwind, and modern front-end work) with a strong focus on technical SEO so the sites I deliver perform well in search. Beyond development, I lead technical delivery and project management—owning conversion rate optimization and end-to-end website management. I also manage analytics implementation and insights, including GA4 and Google Tag Manager, and use SEO/analytics reporting to guide performance and growth decisions.

Zainab Mirza

Web Developer, Back-End Developer, Front-End Developer, +3

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I’m Zainab Mirza, a Senior WordPress and Shopify developer in Sydney with 10+ years of experience building custom websites and e-commerce stores. I combine hands-on development (custom themes, third-party API integrations, React, Tailwind, and modern front-end work) with a strong focus on technical SEO so the sites I deliver perform well in search. Beyond development, I lead technical delivery and project management—owning conversion rate optimization and end-to-end website management. I also manage analytics implementation and insights, including GA4 and Google Tag Manager, and use SEO/analytics reporting to guide performance and growth decisions.…I’m Zainab Mirza, a Senior WordPress and Shopify developer in Sydney with 10+ years of experience building custom websites and e-commerce stores. I combine hands-on development (custom themes, third-party API integrations, React, Tailwind, and modern front-end work) with a strong focus on technical SEO so the sites I deliver perform well in search. Beyond development, I lead technical delivery and project management—owning conversion rate optimization and end-to-end website management. I also manage analytics implementation and insights, including GA4 and Google Tag Manager, and use SEO/analytics reporting to guide performance and growth decisions.

Available to hire

I’m Zainab Mirza, a Senior WordPress and Shopify developer in Sydney with 10+ years of experience building custom websites and e-commerce stores. I combine hands-on development (custom themes, third-party API integrations, React, Tailwind, and modern front-end work) with a strong focus on technical SEO so the sites I deliver perform well in search.

Beyond development, I lead technical delivery and project management—owning conversion rate optimization and end-to-end website management. I also manage analytics implementation and insights, including GA4 and Google Tag Manager, and use SEO/analytics reporting to guide performance and growth decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Technical Illustration

Beginner

Work Experience

Technical Lead & Project Manager at Pais Digital

July 1, 2024 - Present

Led technical delivery across web projects, managing scope, timelines, and client communication. Owned conversion rate optimisation, technical SEO, and end-to-end website management. Managed and configured Google Analytics (GA4) and Google Tag Manager (GTM), including tracking setup, tag deployment, and performance reporting. Produced SEO and analytics reporting to guide growth decisions.

Website Developer at The Branding Lab

March 1, 2022 - June 30, 2024

Built custom WordPress and Shopify websites from scratch and with page builders. Implemented Advanced Custom Fields, shortcodes, and third-party API integrations. Delivered Shopify e-commerce builds with custom coding and API integrations.

Senior WordPress Developer at Sunshine Behavioural Health

December 1, 2020 - November 30, 2022

Managed and built custom-coded WordPress themes, improving search rankings and fixing bugs. Developed sites using Elementor, Divi, and Visual Composer to support content and design needs.

Senior WordPress Developer at Agency Partner Interactive

December 1, 2018 - June 1, 2020

Developed theme-based websites with custom code where required. Built email templates, managed DevOps, finalized designs, and liaised with clients.

WordPress Developer (Agency Partner) at Interactive

December 1, 2018 - June 30, 2020

Developed theme-based websites and added custom code where required. Built email templates, supported DevOps activities, finalised designs, and liaised with clients to deliver agreed outcomes.

WordPress Developer at Gobrig

November 1, 2015 - October 31, 2018

Led website UI/UX design and site creation using CSS, HTML, and JavaScript. Created web graphics, logos, and advertisements; designed HTML/CSS email campaigns and newsletters.