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Hi, I’m Zoe, a digital designer with a background in visual design, branding, and user-focused creative work. I enjoy helping clients bring their ideas to life through clean, thoughtful, and engaging designs. My approach is friendly, collaborative, and detail-oriented, making sure each project not only looks good but also works well for its audience.…

Zahra Asadi

UX Designer, UI Designer, Graphic Designer, +3

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Hi, I’m Zoe, a digital designer with a background in visual design, branding, and user-focused creative work. I enjoy helping clients bring their ideas to life through clean, thoughtful, and engaging designs. My approach is friendly, collaborative, and detail-oriented, making sure each project not only looks good but also works well for its audience.…

Available to hire

Hi, I’m Zoe, a digital designer with a background in visual design, branding, and user-focused creative work. I enjoy helping clients bring their ideas to life through clean, thoughtful, and engaging designs. My approach is friendly, collaborative, and detail-oriented, making sure each project not only looks good but also works well for its audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UI Designer (UX/UI Case Study) at Self-initiated / Practice Project

March 1, 2026 - April 30, 2026

Designed a mobile plant-care app focusing on helping users track watering schedules, monitor plant health, and adopt better plant-care habits. Mapped user flows, conducted user research, created wireframes, high-fidelity UI designs and interactive prototypes, and developed a cohesive design system including typography, color palette, reusable components, and iconography.

Product Designer (Contract) at Monotech Pty. Ltd

May 1, 2026 - Present

Redesigning a travel agency desktop and mobile website to improve page structure, visual hierarchy, service presentation, and responsive UX. Translating client functional requirements into user flows, wireframes, and responsive high-fidelity Figma designs. Designing a modern, high-conversion digital experience to support service discovery, user inquiries, and decision-making workflows. Creating responsive UI layouts with strict attention to typography scale, spacing systems, and clear calls to action. Collaborating directly with clients and front-end developers to align design decisions with business goals and technical feasibility.

UX/UI Designer at Plantify

January 1, 2026 - April 1, 2026

Designed a plant care mobile application to help users track watering schedules, monitor plant health, and build consistent habits. Conducted initial user research with 18 survey participants and usability testing sessions with 5–8 users to identify workflow pain points. Developed comprehensive user flows, wireframes, high-fidelity UI screens, and a mobile-first design system using Figma components. Iterated interfaces based on testing metrics to improve navigation speed, CTA visibility, and onboarding steps.

UI Designer at Heavywave

March 1, 2026 - April 1, 2026

Designed high-fidelity mobile UI screens for a local music discovery application focused on browsing gig schedules and artist details. Built a reusable Figma component library with variants to apply consistent typography, spacing, and mobile layout patterns. Created interactive mid-fidelity prototypes to test key event discovery and ticket-detail user paths. Focused on UI polish, micro-interactions, entertainment-focused visual branding, and mobile accessibility foundations.

Freelance Visual Designer at Selected Clients: Low Key High Entertainment, DO Productions, Blind Pig Studios

January 1, 2021 - January 1, 2025

Collaborated with cross-functional creative teams to build visual design solutions across web, entertainment, and digital marketing projects. Translated complex creative briefs into clear visual concepts tailored to audience behavior and campaign goals. Created structured visual assets, promotional layouts, and presentation decks while maintaining complete brand consistency. Managed tight feedback loops with stakeholders to adapt deliverables within fast production schedules.