Available to hire
I’m a digital marketing, communications, and design professional with 10 years’ experience across health, higher education, research, B2B and consumer brands.
With a background in design, agency-training, and a deep understanding of marketing strategy and digital performance, I bridge creative and technical disciplines to design high-performing visual assets and multi-channel customer journeys.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelancing Marketing Specialist at Various Clients
March 1, 2025 - November 9, 2025Currently working with clients including the Centre for Social Impact and Black Dog Institute. Projects span campaign implementation, project management, web design and development, social media delivery, ad management, content production and event support.
National Digital and Social Media Officer at Centre for Social Impact
February 28, 2025 - February 28, 2025Digital lead for a national university collaboration, working across strategy, content, and campaign delivery with a focus on digital channels. Built processes, systems and knowledge to deliver campaigns and meet engagement and conversion targets across research, education, policy and media objectives. Achievements include 140% increase in applications for flagship executive education and 155% increase for national scholarships; led go-to-market for online program launch generating 82K+ revenue from an 8K marketing budget.
Digital and Social Media Manager at Black Dog Institute
April 1, 2023 - April 1, 2023Led national digital and social media presence, driving platform growth and overseeing paid campaigns across Meta, TikTok, LinkedIn and Google. Collaborated with researchers and clinicians to translate evidence into accessible content, produced campaign plans and landing pages, and scaled operations with workflow improvements and agency partnerships. Key achievements include a 500% increase in output (8 to 50 campaigns annually) and reduced cost per participant by $9 via platform diversification and TikTok expansion. Co-authored a paper published in the Journal of Medical Research (2025).
Social Executive & Designer at OMD Sydney
October 1, 2018 - October 1, 2018Delivered social strategies for clients across beauty and consumer brands, produced visuals and videos from concept to delivery, and supported influencer campaigns. Also delivered performance reports and contributed to internal training.
Office Manager & Marketing Assistant at Recruitment Success Group
April 1, 2016 - April 1, 2016Office management and marketing support, coordinating projects and marketing activities to support business development.
Graphic Design Intern at Mahlab Media
September 1, 2015 - September 1, 2015Created content across web, email, print and social media to boost visibility and demand; supported design tasks and project delivery.
Freelancing Marketing Specialist at Independent / Freelance
March 1, 2025 - PresentCurrently working with clients including the Centre for Social Impact and Black Dog Institute. Projects span campaign implementation, project management, UX design and development, illustration, social media delivery, ad management, content production and event support.
National Digital and Social Media Officer at Centre for Social Impact
April 1, 2023 - February 1, 2025Led digital strategy, content, and campaign delivery for a national university collaboration. Built processes, systems and knowledge to deliver campaigns across research, education, policy and media objectives; managed CRM segmentation and automation; scoped and onboarded digital agencies; delivered ongoing monitoring and optimization of campaigns.
Digital and Social Media Manager at Black Dog Institute
October 1, 2018 - April 1, 2023Led digital campaigns across public awareness, research recruitment, education, digital products and fundraising. Built internal capacity with automated systems, templates and knowledge-sharing; managed paid campaigns across Meta, TikTok, LinkedIn and Google; produced integrated campaigns across social, PR, paid media, content and email; mentored staff and supported crisis communications.
Social Executive & Designer at OMD Sydney
April 1, 2016 - October 1, 2018Delivered social strategies across always-on and campaign activity for major clients; produced visual assets and videos; delivered performance reports and social listening insights; supported influencer campaigns and client presentations.
Office Manager & Marketing Assistant at Recruitment Success Group
June 1, 2015 - April 1, 2016Provided office management and marketing support, contributing to campaign execution and client communications.
Graphic Design Intern at Mahalab Media
October 1, 2014 - September 1, 2015Supported design projects and creative production during internship.
Freelancing Marketing Specialist at Self-employed
March 1, 2025 - PresentCurrently working with clients including the Centre for Social Impact and Black Dog Institute. Projects span campaign implementation, project management, UX design and development, illustration, social media delivery, ad management, content production and event support.
Graphic Design Intern at Mahlab Media
October 1, 2014 - September 1, 2015Graphic design support, contributing to visual assets and project workflows.
Education
Bachelor of Design (Graphic Design) at UNSW
January 11, 2030 - January 1, 2015Diploma of Graphic Design at CATC
January 11, 2030 - January 1, 2009New Leader Short Course at UNSW
January 11, 2030 - January 1, 2025Internet Cookies Masterclass at ADMA
January 11, 2030 - January 1, 2019Digital Foundations Cert I & II at Media Federation Australia
January 11, 2030 - January 1, 2018Fearless Writing for the Digital Age at The Communications Council
January 11, 2030 - January 1, 2017Bachelor of Design (Graphic Design) at UNSW
January 11, 2030 - January 1, 2015Diploma of Graphic Design at CATC
January 11, 2030 - January 1, 2009New Leader Short Course at UNSW
January 11, 2030 - January 1, 2025Internet Cookies Masterclass at ADMA
January 11, 2030 - January 1, 2019Digital Foundations Cert I & II at Media Federation Australia
January 11, 2030 - January 1, 2018Fearless Writing for the Digital Age at The Communications Council
January 11, 2030 - January 1, 2017YouTube Content Strategy at YouTube
January 11, 2030 - January 1, 2016Bachelor of Design (Graphic Design) at UNSW
January 11, 2030 - January 1, 2015Diploma of Graphic Design at CATC
January 11, 2030 - January 1, 2009New Leader Short Course at UNSW
January 1, 2025 - December 11, 2025Internet Cookies Masterclass at ADMA
January 1, 2019 - December 11, 2025Digital Foundations Cert I & II at Media Federation Australia
January 1, 2018 - December 11, 2025Fearless Writing for the Digital Age at The Communications Council
January 1, 2017 - December 11, 2025YouTube Content Strategy at YouTube
January 1, 2016 - December 11, 2025Qualifications
YouTube Content Strategy
January 11, 2030 - January 1, 2016New Leader Short Course
January 11, 2030 - January 1, 2025ADMA Internet Cookies Masterclass
January 11, 2030 - January 1, 2019Digital Foundations Cert I & II
January 11, 2030 - January 1, 2018Fearless Writing for the Digital Age
January 11, 2030 - January 1, 2017YouTube Content Strategy
January 11, 2030 - January 1, 2016Bachelor of Design (Graphic Design)
January 11, 2030 - January 1, 2015Diploma of Graphic Design
January 11, 2030 - January 1, 2009New Leader Short Course
January 1, 2025 - December 11, 2025Internet Cookies Masterclass
January 1, 2019 - December 11, 2025Digital Foundations Cert I & II
January 1, 2018 - December 11, 2025Fearless Writing for the Digital Age
January 1, 2017 - December 11, 2025YouTube Content Strategy
January 1, 2016 - December 11, 2025Bachelor of Design (Graphic Design) - UNSW
January 11, 2030 - January 1, 2015Diploma of Graphic Design - CATC
January 11, 2030 - January 1, 2009New Leader Short Course - UNSW
January 1, 2025 - December 11, 2025Internet Cookies Masterclass - ADMA
January 1, 2019 - December 11, 2025Digital Foundations Cert I & II - MFA
January 1, 2018 - December 11, 2025Fearless Writing for the Digital Age - The Communications Council
January 1, 2017 - December 11, 2025YouTube Content Strategy - YouTube
January 1, 2016 - December 11, 2025Industry Experience
Healthcare, Education, Non-Profit Organization, Professional Services, Consumer Goods, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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