Fashion marketing graduate and qualified PT with experience as a marketing coordinator and content-focused digital marketer. Passionate about social-first storytelling, influencer discovery/outreach, and building community-driven brand growth with a strong eye for high-impact visual content. Detail-oriented and fast-moving, with hands-on experience managing e-commerce sites, optimizing analytics (including Google Analytics), supporting PR/influencer campaigns, and producing/edits content across platforms. Brings a proactive, collaborative approach to improving ROI and audience engagement through data-informed digital strategy.

Zoe Roach Tsobanoglou

Fashion marketing graduate and qualified PT with experience as a marketing coordinator and content-focused digital marketer. Passionate about social-first storytelling, influencer discovery/outreach, and building community-driven brand growth with a strong eye for high-impact visual content. Detail-oriented and fast-moving, with hands-on experience managing e-commerce sites, optimizing analytics (including Google Analytics), supporting PR/influencer campaigns, and producing/edits content across platforms. Brings a proactive, collaborative approach to improving ROI and audience engagement through data-informed digital strategy.

Available to hire

Fashion marketing graduate and qualified PT with experience as a marketing coordinator and content-focused digital marketer. Passionate about social-first storytelling, influencer discovery/outreach, and building community-driven brand growth with a strong eye for high-impact visual content.

Detail-oriented and fast-moving, with hands-on experience managing e-commerce sites, optimizing analytics (including Google Analytics), supporting PR/influencer campaigns, and producing/edits content across platforms. Brings a proactive, collaborative approach to improving ROI and audience engagement through data-informed digital strategy.

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Language

English
Fluent
Greek, Modern
Fluent

Work Experience

Wellbeing Client Coordinator at Mahabis
March 1, 2025 - August 1, 2025
Provided a calm, high-end wellbeing customer experience by managing bookings and inquiries. Coordinated daily studio schedules, prepared treatment rooms, and assisted with liaising workflows. Created and scheduled social content and newsletters showcasing services, success stories, and events. Supported workshops and wellbeing events from setup through attendee engagement, including updating social channels and website content via Shopify.
Digital Marketing / Social Media (Client Support) at EminandPaul
November 1, 2023 - March 1, 2025
Managed social media accounts for clients in the fashion and lifestyle sectors. Monitored coverage, maintained databases, pitched to journalists, and researched trends. Used tools like Fashion Monitor to ensure visibility across key digital channels. Assisted with campaign reporting and analytics to provide insights into digital reach.
Social Media & Influencer Outreach (Client work) / PR & Analytics Support at EminandPaul | Agency
May 1, 2023 - June 30, 2023
Managed social media accounts for clients in fashion and lifestyle sectors. Monitored media coverage and supported visibility across key digital channels using platforms such as Fashion Monitor. Assisted with campaign reporting and analytics, providing insights into digital reach.
Agency Support (Digital Marketing) at RE: AGENCY (for Sofrosini Jewellery)
May 1, 2023 - June 1, 2023
Supported brand visibility and customer connection through engaging content and customer engagement activities. Assisted with content creation across relevant channels and helped strengthen customer relationships and acquisition. Contributed to e-commerce content and marketing execution for campaigns.
Sales Associate at Oliver Bonas
November 1, 2021 - March 31, 2022
Retail team member supporting store operations and customer service. (Dates and duties are limited in the provided text; responsibilities are inferred only at a high level from the role description.)
Retail Associate & Content Creator at Oliver Bonas
November 1, 2021 - March 31, 2022
Produced and supported brand-facing content, contributing to social media presence while engaging with customers in-store. Assisted retail operations and helped maintain a high-quality customer experience.
Marketing Coordinator / Wellbeing Studio Coordinator (Social content & events) at Vidavii & 58 Wellbeing Centre
October 1, 2021 - Present
Greets clients and manages bookings and enquiries in a calm, professional environment aligned with a high-end wellbeing brand. Coordinates daily studio schedules, prepares treatment rooms, liaises with therapists and technicians. Creates and schedules social content and newsletters featuring therapies, success stories, and events. Supports planning and execution of workshops and wellbeing events, including setup and guest coordination; updates socials (Instagram, Facebook, TikTok for Vidavii and the CEO) and website content via Shopify with event information. Gathers feedback and fosters a sense of connection while building relationships with clients and followers.
Marketing Coordinator (Brand & eCommerce) at Vidavii & 58 Wellbeing Centre
October 1, 2021 - Present
Designed and maintained e-commerce website and digital marketing campaigns. Used Instagram to drive brand awareness and build an online community; optimized Google Analytics to track behaviour and support data-driven decisions. Produced university research into fashion tech trends (AI-driven recommendations and virtual try-ons) and applied findings to improve brand positioning.
Marketing Coordinator & Wellbeing Studio Coordinator at Vidavii & 58 Wellbeing Centre
October 1, 2021 - Present
Coordinated daily studio schedules, prepared treatment rooms, liaised with therapists and technicians, and managed wellbeing-industry operations. Created and scheduled social content and newsletters to showcase treatments, success stories, and events. Supported planning and execution of workshops and wellbeing events including setup, guest coordination, attendee engagement, and updates to socials (Instagram, Facebook, TikTok) and the website via Shopify with event information. Built relationships with clients and followers by collecting feedback and fostering connection. Maintained wellbeing industry awareness through networking and collaboration with similar companies.
Digital Marketing Assistant / Marketing Assistant at Zoe Rts / Sofrosini (fit/health brand)
September 1, 2021 - May 1, 2024
Created and edited video content; updated social media and Shopify landing pages with product information. Supported brand identity via customer interaction and timely responses across channels. Collaborated with cross-functional teams to communicate daily KPIs via Trello and Excel, using data analysis to generate performance and marketing insights. Strengthened brand identity through customer engagement and timely handling of enquiries.
Digital Marketing & Content Support (Founder / Agency / Brand support) at Sofrosini Jewellery (Founder)
January 1, 2020 - Present
Engaged customers to create meaningful impact on brand visibility through outreach support. Assisted customers with engagement and shared product suggestions. Supported store operations including stock and layout management. Executed digital marketing strategies across Instagram, Pinterest, and Facebook to boost brand awareness; created content and managed uploads to Shopify via Shogun. Supported affiliate marketing foundational knowledge (AWIN) and executed creative concepts for Reels and lifestyle photography. Produced email marketing campaigns in Klaviyo, editing assets and writing engaging copy. Managed Trustpilot reviews and managed Shopify/Instagram shopping features; supported influencer outreach and analysed content performance and financial data in Excel to improve ROI. Maintained Amazon listings and assessed cross-platform BTCs sales trends for performance benchmarking.
Founder & Digital Marketer at Sofrosini (sofrosini.sqare.site)
January 1, 2020 - Present
Built and maintained a digital presence using Instagram to drive brand awareness and community growth. Optimized Google Analytics for behavior tracking and used data-informed decisions to improve digital strategy. Completed university projects researching fashion tech trends (e.g., AI-driven recommendations and virtual try-ons) and applied findings to improve brand positioning. Created and edited video content, updated social media and landing pages via Shopify, and supported affiliate marketing knowledge (AWIN). Designed email marketing campaigns using Klaviyo and created engaging visual assets via Canva/Figma while supporting influencer outreach and campaign visibility across digital channels. Managed Shopify and Instagram Shops, leveraged user-generated content, and tracked content performance and financial data in Excel to improve ROI. Maintained Amazon listings and reviewed BTC sales trends across platforms.
Charity Volunteer at Forget Me Not Children’s Hospice
January 1, 2019 - January 1, 2021
Volunteered at a children’s hospice, supporting charity operations and community engagement.

Education

BA (Hons) Fashion Marketing (2:1) at University of the Arts London (LCF)
September 1, 2021 - May 1, 2024
A-levels at Not specified
January 1, 2019 - January 1, 2021
GCSE (including Greek) at Not specified
January 1, 2016 - January 1, 2018
BA (Hons) Fashion Marketing at London College of Fashion (LCF) / University of the Arts London
September 1, 2021 - May 1, 2024
A-levels at Greenhead College
January 1, 2019 - January 1, 2021

Qualifications

Adobe InDesign certificate
January 11, 2030 - July 26, 2026
Adobe Photoshop certification
January 11, 2030 - July 26, 2026
Level 4 Violin certificate
January 11, 2030 - July 26, 2026
CIM certification
January 11, 2030 - July 26, 2026
Bronze Lifeguard certificate
January 11, 2030 - July 26, 2026
Defe Bronze award
January 11, 2030 - July 26, 2026
LVMH certificate (2022)
January 1, 2022 - January 1, 2022
PT qualification (from resume; provider not specified)
January 11, 2030 - July 26, 2026
Digital Marketing - CIM (as stated)
January 11, 2030 - July 26, 2026
GCSE, AS Level
January 1, 2026 - January 1, 2026
PT qualification (Physiotherapy / Personal Training)
January 1, 2026 - July 26, 2026
Adobe InDesign certificate
January 11, 2030 - July 26, 2026
Adobe Photoshop certification
January 11, 2030 - July 26, 2026
Level 4 Violin certificate (Merit)
January 11, 2030 - July 26, 2026
CIM certification
January 11, 2030 - July 26, 2026
Bronze Lifeguard certification
January 11, 2030 - July 26, 2026
DofE Bronze award
January 11, 2030 - July 26, 2026
LV MHC Certificate 2022 (Greek GCSE / AS Level related)
January 1, 2022 - January 1, 2022

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Non-Profit Organization, Education, Professional Services, Travel & Hospitality, Other, Healthcare