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I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.…I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.

Zoë Hipel

Brand Strategist, UX Designer, Web Designer, +4

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I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.…I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.

Available to hire

I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth.

I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

CAWIC Member - Marketing Team at Canadian Association of Women in Construction (CAWIC)

January 1, 2025 - Present

Member on the Marketing Team contributing to brand consistency and industry engagement.

Digital Marketing Specialist at Catalyst Sales & Marketing

January 1, 2024 - January 1, 2025

Developed and executed digital marketing strategies; collaborated with manufacturers to align marketing with sales objectives; produced performance reports for leadership.

Marketing Coordinator at QuickFacts Inc

January 1, 2021 - January 1, 2022

Supported brand and website content development; created project proposals and business development reports; provided confidential executive support to President & CEO.

Social Media Specialist at Replenish General Store

January 1, 2020 - January 1, 2021

Grew social media channels by 200% in six months; launched and scaled a TikTok presence; developed marketing plan for a refill program; contributed to Shopify storefront development.