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I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.…I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.

Zoë Hipel

Brand Strategist, UX Designer, Web Designer, +4

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I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.…I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth. I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.

Available to hire

I am a Marketing & Brand Strategist with a strong foundation in digital marketing, UX design, and content strategy. I am known for translating complex ideas into clear, compelling brand experiences that drive engagement and growth.

I am experienced across brand integration, social media strategy, UX/UI, and corporate communications, with a proven ability to execute in fast-paced, high-impact environments. I bring a performance-driven mindset, strong cross-functional collaboration skills, and a sharp eye for design, storytelling, and user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Catalyst Sales & Marketing

January 1, 2024 - January 1, 2025

Developed and executed digital marketing strategies; collaborated with manufacturers to align marketing with sales objectives; produced performance reports for leadership.

Marketing Coordinator at QuickFacts Inc

January 1, 2021 - January 1, 2022

Supported brand and website content development; created project proposals and business development reports; provided confidential executive support to President & CEO.

Social Media Specialist at Replenish General Store

January 1, 2020 - January 1, 2021

Grew social media channels by 200% in six months; launched and scaled a TikTok presence; developed marketing plan for a refill program; contributed to Shopify storefront development.

CAWIC Member - Marketing Team at Canadian Association of Women in Construction (CAWIC)

January 1, 2025 - Present

Member on the Marketing Team contributing to brand consistency and industry engagement.