I am currently a Psychology student at Syracuse University, with a strong focus on digital marketing, content creation, and brand storytelling within the fashion and beauty industries. My academic background informs my approach to content, allowing me to apply insights into consumer behavior to create work that is both visually compelling and strategically effective. I have extensive experience developing and executing short form content for TikTok and Instagram, including managing content calendars, directing shoots, and editing videos using tools such as CapCut. Through my work with fashion and retail brands, I have contributed to over 100,000 views and increased audience engagement by more than 25 percent by producing platform native content that aligns with brand identity while remaining culturally relevant. I am particularly drawn to minimal and moody aesthetics and have a strong eye for detail in areas such as lighting, composition, and texture, which are essential when showcasing artisan made products. In addition, I have collaborated on editorial and campaign shoots, supporting styling, production, and product focused content creation. This experience has strengthened my ability to capture clean, elevated visuals, including detailed close up shots that highlight craftsmanship and design. My background in makeup artistry further enhances my attention to detail, particularly in creating polished, product focused imagery. I am highly organized, self motivated, and comfortable working independently in an asynchronous environment while maintaining clear and professional communication. With a combination of creative direction, technical proficiency, and a strong understanding of digital audiences, I am well positioned to deliver consistent, high quality content that reflects and elevates your brand’s visual identity.

Zoë Kelleher

I am currently a Psychology student at Syracuse University, with a strong focus on digital marketing, content creation, and brand storytelling within the fashion and beauty industries. My academic background informs my approach to content, allowing me to apply insights into consumer behavior to create work that is both visually compelling and strategically effective. I have extensive experience developing and executing short form content for TikTok and Instagram, including managing content calendars, directing shoots, and editing videos using tools such as CapCut. Through my work with fashion and retail brands, I have contributed to over 100,000 views and increased audience engagement by more than 25 percent by producing platform native content that aligns with brand identity while remaining culturally relevant. I am particularly drawn to minimal and moody aesthetics and have a strong eye for detail in areas such as lighting, composition, and texture, which are essential when showcasing artisan made products. In addition, I have collaborated on editorial and campaign shoots, supporting styling, production, and product focused content creation. This experience has strengthened my ability to capture clean, elevated visuals, including detailed close up shots that highlight craftsmanship and design. My background in makeup artistry further enhances my attention to detail, particularly in creating polished, product focused imagery. I am highly organized, self motivated, and comfortable working independently in an asynchronous environment while maintaining clear and professional communication. With a combination of creative direction, technical proficiency, and a strong understanding of digital audiences, I am well positioned to deliver consistent, high quality content that reflects and elevates your brand’s visual identity.

Available to hire

I am currently a Psychology student at Syracuse University, with a strong focus on digital marketing, content creation, and brand storytelling within the fashion and beauty industries. My academic background informs my approach to content, allowing me to apply insights into consumer behavior to create work that is both visually compelling and strategically effective.
I have extensive experience developing and executing short form content for TikTok and Instagram, including managing content calendars, directing shoots, and editing videos using tools such as CapCut. Through my work with fashion and retail brands, I have contributed to over 100,000 views and increased audience engagement by more than 25 percent by producing platform native content that aligns with brand identity while remaining culturally relevant. I am particularly drawn to minimal and moody aesthetics and have a strong eye for detail in areas such as lighting, composition, and texture, which are essential when showcasing artisan made products.
In addition, I have collaborated on editorial and campaign shoots, supporting styling, production, and product focused content creation. This experience has strengthened my ability to capture clean, elevated visuals, including detailed close up shots that highlight craftsmanship and design. My background in makeup artistry further enhances my attention to detail, particularly in creating polished, product focused imagery.
I am highly organized, self motivated, and comfortable working independently in an asynchronous environment while maintaining clear and professional communication. With a combination of creative direction, technical proficiency, and a strong understanding of digital audiences, I am well positioned to deliver consistent, high quality content that reflects and elevates your brand’s visual identity.

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Language

English
Fluent

Work Experience

Press Office Intern at FDNY Communications Department
May 1, 2024 - August 1, 2024
Edited and proofed press releases for 10K+ readers with precision and accuracy. Managed social media content, boosting engagement by 30%. Supported press events and community outreach with city officials for the FDNY Foundation and contributed to donor outreach initiatives.
Campaign Marketing Manager at Lucky Fool Vintage
May 1, 2025 - July 1, 2025
Directed the development and execution of weekly TikTok and Instagram content calendars, achieving over 100K total views and increasing follower engagement by 25% within 3 months. Produced, styled, and managed on-site photo shoots, ensuring visual coherence across all brand platforms. Built influencer and retailer partnerships to expand reach and analyzed performance metrics to refine content strategy.
Digital Marketing Manager at Countryside Staples
July 1, 2025 - August 1, 2025
Spearheaded digital marketing initiatives promoting sustainable, ethically made clothing, resulting in a 30% growth in social engagement and increased customer retention. Partnered with founders on seasonal collections and aligned campaigns with brand values to maximize reach.
Co-Founder at Fashion Act Outreach
January 1, 2021 - Present
Co-founded initiative advocating for NY’s Fashion Sustainability & Social Accountability Act. Partnered with advocacy groups and universities to grow campaign visibility. Led outreach engaging 500+ students annually and increasing petition support by 40%. Organized panels and digital campaigns on fashion ethics and sustainability.
Makeup Artist at Freelance
January 1, 2023 - Present
Provided makeup services for private clients, editorials, fashion campaigns, and publications including Zipped Magazine and UGirl. Collaborated with photographers, stylists, and creative directors to develop cohesive visuals that elevated campaign identity and reach. Produced TikTok content contributing to increased engagement and bookings.

Education

Bachelor of Arts in Psychology at Syracuse University, College of Arts and Sciences
August 1, 2023 - May 1, 2027
Graphic Design Intensive at Tufts University
January 1, 2021 - April 13, 2026
Industrial Design Program at Pratt Institute
January 1, 2021 - April 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education