I am currently a Psychology student at Syracuse University, with a strong focus on digital marketing, content creation, and brand storytelling within the fashion and beauty industries. My academic background informs my approach to content, allowing me to apply insights into consumer behavior to create work that is both visually compelling and strategically effective.
I have extensive experience developing and executing short form content for TikTok and Instagram, including managing content calendars, directing shoots, and editing videos using tools such as CapCut. Through my work with fashion and retail brands, I have contributed to over 100,000 views and increased audience engagement by more than 25 percent by producing platform native content that aligns with brand identity while remaining culturally relevant. I am particularly drawn to minimal and moody aesthetics and have a strong eye for detail in areas such as lighting, composition, and texture, which are essential when showcasing artisan made products.
In addition, I have collaborated on editorial and campaign shoots, supporting styling, production, and product focused content creation. This experience has strengthened my ability to capture clean, elevated visuals, including detailed close up shots that highlight craftsmanship and design. My background in makeup artistry further enhances my attention to detail, particularly in creating polished, product focused imagery.
I am highly organized, self motivated, and comfortable working independently in an asynchronous environment while maintaining clear and professional communication. With a combination of creative direction, technical proficiency, and a strong understanding of digital audiences, I am well positioned to deliver consistent, high quality content that reflects and elevates your brand’s visual identity.
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