Product-minded UI/UX designer and front-end developer with experience leading UX decisions in early-stage and scaling environments. My work focuses on leading product-level decisions that translate complex user and business requirements into commercially viable MVPs within early-stage and resource-constrained environments. I have contributed to multiple product-led digital initiatives from concept to implementation, combining research-driven UX decisions with production-ready frontend delivery. I am particularly interested in applying this approach within the UK digital technology ecosystem, supporting early-stage teams building impactful, user-centred products.…

Zoey Lin

Product-minded UI/UX designer and front-end developer with experience leading UX decisions in early-stage and scaling environments. My work focuses on leading product-level decisions that translate complex user and business requirements into commercially viable MVPs within early-stage and resource-constrained environments. I have contributed to multiple product-led digital initiatives from concept to implementation, combining research-driven UX decisions with production-ready frontend delivery. I am particularly interested in applying this approach within the UK digital technology ecosystem, supporting early-stage teams building impactful, user-centred products.…

Available to hire

Product-minded UI/UX designer and front-end developer with experience leading UX decisions in early-stage and scaling environments.

My work focuses on leading product-level decisions that translate complex user and business requirements into commercially viable MVPs within early-stage and resource-constrained environments. I have contributed to multiple product-led digital initiatives from concept to implementation, combining research-driven UX decisions with production-ready frontend delivery.

I am particularly interested in applying this approach within the UK digital technology ecosystem, supporting early-stage teams building impactful, user-centred products.

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Skills

Experience Level

UI
Expert
App Design
Expert
Web Design
Expert
CSS
Expert
HTML5
Expert
JavaScript
Expert
Logo
Expert
Flyer
Expert
Business Card
Intermediate

Language

English
Fluent
Chinese
Fluent

Work Experience

Freelance - UI/UX Designer / Graphic Designer / Front-end Developer
January 1, 2021 - Present
Discuss website and application needs with customers. Research products, customers, and competitors. Design user stories, function maps, flow charts, UI flows, wireframes, mockups, and prototypes. Transform prototypes into real web pages using HTML, CSS, and JavaScript. Create graphics for website elements, business cards, flyers, and logos.
Freelancer
January 1, 2021 - Present
Discussed needs for websites, applications, or graphics with customers. Researched products, customers, and competitors. Designed user stories, function maps, flow charts, UI flows, wireframes, mockups, and prototypes of websites and applications. Transformed prototypes into real web pages with HTML, CSS, and JavaScript. Designed graphics for website elements, business cards, fliers, and logos.
UI/UX Designer at Dymain Technology
December 31, 2020 - July 31, 2025
Designed user stories, function maps, flow charts, UI flows, wireframes, mockups, and prototypes of websites and applications. Transformed prototypes into real website pages using HTML, CSS, and JavaScript. Maintained websites and applications. Designed graphics for website elements, business cards, and logos.
Mechanical Engineer at TDK Taiwan Corporation
August 31, 2019 - July 31, 2025
Developed and designed products to be useful and popular in the future. Evaluated possibilities for mass production and whether specifications will remain stable.
Mechanical Engineer at TDK Taiwan Corporation
August 1, 2017 - August 31, 2019
Developed and designed products intended to be useful and popular in the future. Evaluated possibilities for mass production and whether specifications would remain stable over time.

Education

MSC User Experience Design at Loughborough University
September 1, 2023 - August 31, 2024
BS Mechanical Engineering at National Central University
September 1, 2013 - June 30, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Manufacturing, Education
    KOGI
    Website for a touchless interaction technology company https://www.behance.net/gallery/208599303/UI-Design-KOGI designer webdesigner…
    SF Studio
    I designed a website for a clothing manufacturer specialising in women's fashion, showcasing its products and brand identity. https://www.behance.net/gallery/244610135/UIUX-Design-SF-Studio designer webdesigner…
    Walay Design (My Portfolio)
    I designed my portfolio with a vibrant and creative visual style to demonstrate my versatility as a digital product designer. My goal is to show that I can tailor my designs to different brands and audiences, whether they require a modern, traditional, creative, or calm aesthetic. designer webdesigner uiux…
    J&K Global Food
    I designed and developed a bilingual WordPress website for a UK food distributor. The website enables customers to explore the product catalogue and submit purchase enquiries through an integrated contact form. link: https://www.twine.net/signin webdesigner designer wordpress…
    Release - Therapy for Women
    I designed a WordPress website for a non-profit organisation that provides mental health support to women experiencing life transitions. By restructuring the information architecture, I made it easier for users to find the services they needed. I also refined the colour scheme to create a stronger and more consistent brand identity. link: https://www.twine.net/signin webdesigner designer wordpress…
    Carbonwalker
    I conducted user research and designed the user interface for this app. The app is designed to encourage users to reduce their carbon footprint through a reward mechanism that promotes more sustainable everyday choices. Detail: https://www.behance.net/gallery/242898123/UIUX-Design-App-Design-Carbonwalker designer UIUX appdesign…
    Just Go
    I designed a travel planning app that simplifies the trip planning process, helping users organise their itineraries with ease. https://www.behance.net/gallery/153627963/UIUX-Design-Just-Go- designer uiux…
    Grace-Joy's Portfolio
    Grace-Joy is a product manager who wanted a portfolio website to showcase her professional experience and previous projects. I designed and developed a WordPress website with an easy-to-manage content system, allowing her to update and maintain her portfolio independently. designer webdesigner wordpress…
    Hello Mandarin Journey
    I redesigned the web app to establish a stronger visual identity and improve user engagement. The platform enables users to learn Mandarin in a relaxing and enjoyable environment through gamified learning experiences. https://www.behance.net/gallery/235282617/Hello-Mandarin-Journey designer webdesigner webapp…
    The Bridge Art
    I designed a digital platform for artists that enables them to connect with the creative community, showcase and sell their artwork, and organise exhibitions. designer webdesigner artplatform…