Available to hire
A passionate and result-oriented Social Media Manager and Digital Marketing Strategist with proven expertise in developing high-performing marketing campaigns across Meta, Google, TikTok, and LinkedIn. Skilled in content strategy, analytics, and brand storytelling, I help businesses grow their online presence and achieve measurable ROI. With a creative mindset and data-driven approach, I aim to turn ideas into impactful digital experiences that connect, engage, and convert.
Experience Level
Language
English
Fluent
Urdu
Fluent
Chinese
Advanced
Work Experience
Assistant Manager Digital Marketing at Rizq Marketing
March 6, 2024 - November 5, 2025Leading end-to-end digital marketing campaigns across Meta (Facebook/Instagram), Google, and YouTube; executing email and WhatsApp marketing for donor engagement and international fundraising; tracking KPIs (ROAS, CTR, conversions) and campaign efficiency; supporting reports, storytelling, and internal communications; coordinating and scaling multiple high-performance donor campaigns.
Product Listing Executive at Turtle Medical
July 1, 2025 - November 5, 2025Remote managing product listings across Shopify, eBay, and DOTmed for surgical and medical equipment; creating optimized product descriptions and ensuring compliance with platform standards; coordinating inventory and updating SKUs.
Digital Marketing Specialist at NewsOn
February 1, 2025 - February 1, 2025Developed full-funnel digital marketing campaigns across Meta and YouTube; handled strategy, scheduling, and publishing of content for NewsOn's YouTube channel; increased organic reach and ROI by optimizing targeting and creative elements; built a performance dashboard to analyze metrics and content engagement.
YouTube & Digital Marketing Specialist at Gwader CPEC
February 1, 2025 - February 1, 2025Directed social media and paid ads strategy tailored to geo-political and economic content; managed YouTube channel including content planning, uploads, and optimization; boosted channel engagement through targeted video SEO and collaboration; executed performance-focused paid campaigns.
Brand Marketing Lead at Kohpema
July 1, 2024 - November 5, 2025Revived a dormant perfume brand through strategic digital marketing execution; increased visibility, reach, and engagement across digital touchpoints; led branding initiatives and cross-channel campaigns.
Social Media Specialist at Fare Makers, Fast Sports & Fast News
February 1, 2024 - February 1, 2024Managed all social media platforms for Fare Makers and its sub-companies; designed and published engaging graphics and visual content for digital channels; developed social media policies and strategies to build strong brand awareness and audience engagement; led daily operations of YouTube channels with consistent uploads, optimized content, and growth in subscribers and viewership; planned and executed Meta (Facebook/Instagram) and Google lead campaigns to increase reach and conversions.
Education
Bachelor of Business Administration (BBA Hons.) – Marketing (PR, Advertising & Digital Marketing) at National University of Modern Languages (NUML), Lahore
February 4, 2019 - January 1, 2023F.Sc. Pre-Engineering – Intermediate at Superior Group of Colleges, Lahore
January 11, 2030 - January 1, 2018Matriculation – Computer Science at Aligarh Public High Secondary School, Gulberg III, Lahore
January 11, 2030 - January 1, 2016Qualifications
Graphics Designing
November 5, 2021 - January 5, 2021Digital Marketing
May 1, 2023 - July 31, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
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