I'm a digital marketing professional with a track record of building brands and driving growth across social media, influencer collaborations, and performance marketing. I enjoy turning insights into actionable campaigns and leading cross-functional teams to deliver results. Based in Karachi, I work with startups and brands to craft data-driven marketing strategies, manage budgets, and optimize campaigns for ROI. I love staying on top of trends and experimenting with new formats to keep campaigns fresh and effective.…

Syed Zohaib Iqbal Abbasi

I'm a digital marketing professional with a track record of building brands and driving growth across social media, influencer collaborations, and performance marketing. I enjoy turning insights into actionable campaigns and leading cross-functional teams to deliver results. Based in Karachi, I work with startups and brands to craft data-driven marketing strategies, manage budgets, and optimize campaigns for ROI. I love staying on top of trends and experimenting with new formats to keep campaigns fresh and effective.…

Available to hire
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Skills

Experience Level

Language

English
Advanced

Work Experience

Digital Marketing Manager at Ahsan ul Kalam / Dany / Audionic / Zero Lifestyle / OwO Lens
February 1, 2024 - Present
Planning and strategy for social media content and media buying; developed content creation guidelines; created and executed influencer marketing strategies and engagement; negotiated partnerships and oversaw influencer campaigns, ensuring compliance and maximum brand visibility; managed a monthly budget to achieve ROI through strategic allocation and execution; website management, data analytics, and reporting; people management and operations.
Digital Marketing Manager at SleekHive Agency
January 1, 2022 - February 1, 2024
Managed a diverse team of 5 professionals and led integrated marketing campaigns including email, social media, ads, and SEO; improved website usability for potential customers.
Social Marketing Manager at ARPATECH Pvt Ltd. (Agency)
March 1, 2020 - January 31, 2022
Managed a portfolio of 6 corporate clients and 3 internal brands with a team of 5; oversaw marketing copy, images, videos, emails, and other collateral; executed paid acquisition, social media, and content campaigns; achieved increased online pharmacy sales and brand exposure; produced marketing materials for internal brands ensuring brand guideline compliance.

Education

Associate Degree of Digital Marketing & SEO at IBA University City Campus Karachi
January 11, 2030 - August 1, 2020
O-Levels (IGCSE) at The City School (Gulshan Campus) Karachi
January 11, 2030 - June 1, 2018
Associate Degree of Digital Marketing & SEO at IBA University City Campus Karachi
January 11, 2030 - August 1, 2020
O-LEVELS IGCSE at The City School (Gulshan Campus) Karachi
January 11, 2030 - June 1, 2018
Google Digital Garage Certificate - Fundamentals of Digital Marketing at Google Digital Garage
March 1, 2020 - December 10, 2025

Qualifications

Google Digital Garage - Fundamentals of Digital Marketing
January 11, 2030 - March 1, 2020
Google Digital Garage - Fundamentals of Digital Marketing
January 11, 2030 - December 10, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level