Hi, I’m Zohaib Sajjad, a creative and performance-driven Social Media Marketing Specialist with hands-on experience in Meta Ads, TikTok Ads, and managing Facebook and Instagram campaigns. I thrive on crafting engaging content strategies and optimizing paid ad performance to help brands grow online. I love analyzing data to boost audience engagement, turning feedback into actionable insights, and delivering results through both organic and paid social media efforts. In my current role at Statures Solutions, I’ve scaled influencer accounts significantly and driven ROI through targeted campaigns, while also building content calendars, collaborating with marketing teams, and managing community interactions.

Zohaib Sajjad

Hi, I’m Zohaib Sajjad, a creative and performance-driven Social Media Marketing Specialist with hands-on experience in Meta Ads, TikTok Ads, and managing Facebook and Instagram campaigns. I thrive on crafting engaging content strategies and optimizing paid ad performance to help brands grow online. I love analyzing data to boost audience engagement, turning feedback into actionable insights, and delivering results through both organic and paid social media efforts. In my current role at Statures Solutions, I’ve scaled influencer accounts significantly and driven ROI through targeted campaigns, while also building content calendars, collaborating with marketing teams, and managing community interactions.

Available to hire

Hi, I’m Zohaib Sajjad, a creative and performance-driven Social Media Marketing Specialist with hands-on experience in Meta Ads, TikTok Ads, and managing Facebook and Instagram campaigns. I thrive on crafting engaging content strategies and optimizing paid ad performance to help brands grow online.

I love analyzing data to boost audience engagement, turning feedback into actionable insights, and delivering results through both organic and paid social media efforts. In my current role at Statures Solutions, I’ve scaled influencer accounts significantly and driven ROI through targeted campaigns, while also building content calendars, collaborating with marketing teams, and managing community interactions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Urdu
Fluent
English
Fluent

Work Experience

Social Media Specialist at Statures Solutions
January 1, 2023 - Present
Implemented comprehensive social media strategies to increase follower counts and engagement on Pinterest, Facebook, and Instagram. Collaborated with marketing team to develop and execute monthly social media content calendars and campaigns. Proactively engaged with followers and potential customers to manage inquiries and foster community growth. Conducted regular follow-ups with clients to ensure satisfaction and gather feedback for continuous improvement.
Media Buyer at Statures Solutions
January 1, 2024 - Present
Planned, executed, and optimized high-converting Meta Ads campaigns across Facebook and Instagram achieving measurable ROI. Managed substantial ad budgets to optimize for low Cost Per Lead and high Return on Ad Spend. Designed, implemented, and A/B tested multiple ad creatives and copy variations to identify top-performing assets. Configured and maintained Meta Pixel and conversion tracking to accurately monitor user behavior and attribution.
Customer Service Representative at High Aspire Links
December 31, 2022 - August 4, 2025
Provided exceptional customer service by addressing inquiries and resolving issues across communication channels. Maintained accurate records of customer interactions and transactions. Collaborated with team members to enhance service operations and the customer experience. Developed a deep understanding of company products and services to provide accurate information.
Social Media Specialist at Statures Solutions
January 1, 2023 - Present
Organically scaled an influencer's Instagram account from 50,000 to over 385,000 followers within a year through content optimization, audience engagement, and trend utilization. Increased follower growth and engagement across Pinterest, Facebook, and Instagram using comprehensive strategies. Collaborated with marketing teams to build monthly content calendars and launch seasonal campaigns. Actively engaged with community members by managing direct messages and comments, using audience feedback to improve strategy. Conducted performance audits using platform analytics to optimize posting times, hashtags, and content styles.
Media Buyer at Statures Solutions
January 1, 2024 - Present
Planned, executed, and optimized high-converting Meta Ads campaigns on Facebook and Instagram, achieving measurable ROI. Managed targeted TikTok Ads tailored to Gen Z and sports businesses, focusing on engagement and video view optimization. Controlled ad budgets to optimize for low Cost Per Lead (CPL) and high Return on Ad Spend (ROAS). Designed and A/B tested ad creatives and copy variations to identify top-performing assets. Configured and maintained Meta Pixel and conversion events to track user behavior and attribution accurately.
Customer Service Representative at High Aspire Links
December 31, 2022 - August 4, 2025
Provided exceptional customer service by addressing inquiries and resolving issues across multiple communication channels. Maintained accurate records of customer interactions and transactions. Collaborated with team members to improve service operations and overall customer experience. Developed an in-depth understanding of company products and services to deliver accurate information.
Social Media Specialist at Statures Solutions
January 1, 2023 - Present
Responsible for implementing plans to increase followers on social media platforms such as Pinterest, Facebook, and Instagram. Collaborated with the team to create monthly social media strategies. Engaged with followers and potential customers by responding to queries through company social pages. Successfully grew an influencer's Instagram account from 50,000 to over 385,000 followers within a year by optimizing content, engaging the audience, and utilising trends organically.
Media Buyer at Statures Solutions
January 1, 2024 - Present
Planned and executed high-converting Meta Ads campaigns on Facebook and Instagram. Managed advertising budgets efficiently, optimizing for cost per lead (CPL) and return on ad spend (ROAS). Designed and A/B tested multiple ad creatives and copy variants to enhance performance. Set up Meta Pixel and conversion events to track user behavior and campaign effectiveness. Ran targeted TikTok Ads aimed at Gen Z audiences and sports businesses with a focus on engagement and video views optimization.
Social Media Specialist at Statures Solutions
January 1, 2023 - Present
Organically scaled an influencer's Instagram account from 50,000 to 385,000+ followers in under a year through content optimization, audience engagement, and trend utilization. Implemented strategies that increased follower growth and engagement across Pinterest, Facebook, and Instagram. Collaborated with the marketing team to build monthly content calendars and launch seasonal campaigns. Engaged with community members via DMs/comments, turning audience feedback into actionable insights. Conducted performance audits to optimize posting times, hashtags, and content styles.
Media Buyer at Statures Solutions
January 1, 2024 - Present
Planned, executed, and optimized high-converting Meta Ads campaigns across Facebook and Instagram, achieving measurable ROI. Ran targeted TikTok Ads tailored to Gen Z audiences and sports businesses, focusing on engagement and video view optimization. Managed ad budgets with precision, optimizing for low Cost Per Lead (CPL) and high Return on Ad Spend (ROAS). Designed, implemented, and A/B tested ad creatives and copy variations to identify top-performing assets. Configured and maintained Meta Pixel and conversion events to accurately track user behavior and attribution.
Customer Service Representative at High Aspire Links
December 31, 2022 - October 24, 2025
Provided exceptional customer service by addressing inquiries and resolving issues across communication channels. Maintained accurate records of customer interactions and transactions. Collaborated with team members to enhance service operations and customer experience. Developed a deep understanding of company products and services to provide accurate information.

Education

Diploma at AGT Institute of Technical & Professional Education
December 1, 2020 - December 1, 2021
Bachelors in Arts (BA) at University of Sargodha
January 1, 2020 - January 1, 2020
Higher Secondary School Certificate (HSSC): I.Com at Federal Board of Intermediate and Secondary Education (FBISE)
January 1, 2017 - January 1, 2017
Bachelors in Arts (BA) at University of Sargodha
January 1, 2017 - January 1, 2020
HSSC (I.Com) at FBISE
January 1, 2015 - January 1, 2017
Bachelor of Arts at University of Sargodha
January 1, 2016 - January 1, 2020
Higher Secondary School Certificate at Federal Board of Intermediate and Secondary Education (FBISE)
January 1, 2015 - January 1, 2017
Bachelor of Arts (BA) at University of Sargodha
January 1, 2020 - October 24, 2025
HSSC (I.Com) at FBISE
January 1, 2017 - October 24, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet