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I'm a marketing professional with 6+ years of experience in large agencies in paid social and programmatic advertising (display and online video). I've worked with various clients from travel through finance to FMCG industries (and many in between), both for brand building and performance/conversion goals, from annual strategic planning to campaign execution and data-driven analysis & reporting. Proud to have driven growth for proprietary products and delivered on commercial priorities, supported pitches and mentored juniors to succeed. I'm most eager to find a role aligned with my interests and values—sustainability, wellness, compassion, and curiosity. I'm detail-oriented, confident to work autonomously and whilst enjoying cooperation and collaboration with clients, team members or wider stakeholders.…I'm a marketing professional with 6+ years of experience in large agencies in paid social and programmatic advertising (display and online video). I've worked with various clients from travel through finance to FMCG industries (and many in between), both for brand building and performance/conversion goals, from annual strategic planning to campaign execution and data-driven analysis & reporting. Proud to have driven growth for proprietary products and delivered on commercial priorities, supported pitches and mentored juniors to succeed. I'm most eager to find a role aligned with my interests and values—sustainability, wellness, compassion, and curiosity. I'm detail-oriented, confident to work autonomously and whilst enjoying cooperation and collaboration with clients, team members or wider stakeholders.

Zsófia Bokányi

PRO

Digital Marketer, Marketing Strategist, Performance Marketer, +6

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I'm a marketing professional with 6+ years of experience in large agencies in paid social and programmatic advertising (display and online video). I've worked with various clients from travel through finance to FMCG industries (and many in between), both for brand building and performance/conversion goals, from annual strategic planning to campaign execution and data-driven analysis & reporting. Proud to have driven growth for proprietary products and delivered on commercial priorities, supported pitches and mentored juniors to succeed. I'm most eager to find a role aligned with my interests and values—sustainability, wellness, compassion, and curiosity. I'm detail-oriented, confident to work autonomously and whilst enjoying cooperation and collaboration with clients, team members or wider stakeholders.…I'm a marketing professional with 6+ years of experience in large agencies in paid social and programmatic advertising (display and online video). I've worked with various clients from travel through finance to FMCG industries (and many in between), both for brand building and performance/conversion goals, from annual strategic planning to campaign execution and data-driven analysis & reporting. Proud to have driven growth for proprietary products and delivered on commercial priorities, supported pitches and mentored juniors to succeed. I'm most eager to find a role aligned with my interests and values—sustainability, wellness, compassion, and curiosity. I'm detail-oriented, confident to work autonomously and whilst enjoying cooperation and collaboration with clients, team members or wider stakeholders.

Available to hire

London, United Kingdom

I’m a marketing professional with 6+ years of experience in large agencies in paid social and programmatic advertising (display and online video). I’ve worked with various clients from travel through finance to FMCG industries (and many in between), both for brand building and performance/conversion goals, from annual strategic planning to campaign execution and data-driven analysis & reporting. Proud to have driven growth for proprietary products and delivered on commercial priorities, supported pitches and mentored juniors to succeed.

I’m most eager to find a role aligned with my interests and values—sustainability, wellness, compassion, and curiosity. I’m detail-oriented, confident to work autonomously and whilst enjoying cooperation and collaboration with clients, team members or wider stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Hungarian

Fluent

Work Experience

Biddable Media Senior Executive at OMD

March 3, 2020 - November 12, 2021

End-to-end paid social campaign planning, management and reporting for our high profile FMCG and banking clients across all major social media platforms. Ran A/B tests to improve performance, creative & brand uplift. Managing an offshore team member.

Junior Digital Executive / Senior Executive at Beamly

September 10, 2018 - February 20, 2020

Planned, executed and analysed paid social campaigns primarily across Meta, Pinterest and Snapchat, collaborating closely with content teams to successfully surpass benchmarks for our beauty clients.

Programmatic Account Director at Wavemaker (WPP)

June 1, 2024 - April 30, 2025

Leading strategic testing roadmaps to keep improving KPI efficiencies for our retail, auto & travel clients. Creating insightful post-campaign and quarterly business reviews, developing case studies, presenting innovation opportunities to clients. Supervised and mentored my team for daily campaign management and regular client reports, and acting as escalation point for challenges. Driving growth in proprietary products and commercial priorities, supporting new & retainer pitches.

Account Manager at Wavemaker

November 22, 2021 - May 31, 2024

Primary day-to-day specialist contact for our travel & FMCG clients across paid social and Display / online video. Successfully composed strategic responses to briefs up to £800k and drove desired KPI outcomes. Trained up a graduate & managed a team of three. Supported in a large retainer pitch