Available to hire
Award-winning Senior Marketing & Growth Leader with 20+ years across APAC, delivering scalable Digital, AI, MarTech, and Data transformation strategies for local, regional and global high-growth brands. Expert in marketing automation, performance marketing, digital acquisition, and eCommerce enablement, blending commercial acumen with deep tech capabilities. Proven ability to unlock revenue, and scale growth across diverse markets including BFSI, Consumer Electronics / Tech, Fintech, FMCG, Travel, Hospitality, Government and Tech.
CORE EXPERTISE
• Digital Strategy & MarTech Transformation
• Growth Marketing & Performance Optimization
• AI & Marketing Automation (HubSpot, Acoustic, Braze, Adobe, Salesforce, Segment)
• Customer Data & Personalization (CDP/DMP/AI)
• CRM, Retention & Lifecycle Marketing
• Programmatic & Media Analytics
• Leadership Across APAC | Cross-Cultural Team Management
• Revenue Growth & Commercial Strategy
• Data Analysis and Insights
• Predictive Analytics & Machine Learning
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder & Digital Solutions Consultant at DigiDataSense
January 1, 2019 - PresentAdvised clients on digital maturity models, AI-enabled MarTech roadmaps, and growth plans; implemented engagement, retention, acquisition and growth strategies using AI, data (CDP, DMP), MarTech and AdTech platforms; Set up digital marketing operations to deliver key business results; Launched 'Resolution' – a packaged Martech + eCommerce solution for F&B; Built and scaled an eCommerce platform from scratch.
ASEAN Lead at Acoustic Marketing (formerly IBM Watson Customer Engagement)
December 1, 2024 - October 3, 2025Spearheaded AI-driven marketing strategies for all accounts across ASEAN, IN, KR and JP; Led GTM and growth for the MarTech platform across APAC; Delivered 141% Net Retention and 97% Gross Retention; Achieved 3x growth of strategic banking accounts across 3 countries; Advised CMO/CXO on Martech ROI, personalization, and automation; President’s Club Winner.
Head of Digital Marketing and Media Center (DMC), SEA & Oceania at Samsung Electronics
December 1, 2018 - October 3, 2025Led the Digital Marketing and Media Center for SEAO region; Delivered 180% of performance targets and +10% influenced sales uplift; Implemented Adobe Experience Cloud, AI, CDP/DMPs; Led 10-market digital strategy and ecommerce enablement via partnerships; Built regional data & media analytics hub; Optimized performance across paid, display, social and programmatic channels; Managed a cross-functional team of 10+ specialists and led data partnerships.
Head of Digital, APAC at Oliver Marketing
December 1, 2016 - October 3, 2025Launched APAC digital capabilities; Led omni-channel marketing, inbound and performance strategies; Implemented Marketing Automation programs (C:ESS) for Kimberly-Clark; Drove digital transformation of sales and marketing collaboration; Led cross-market digital strategy enabling scalable growth.
Vice President, Digital Marketing & Innovation - SEA at MasterCard Asia Pacific
December 1, 2014 - October 3, 2025Launched SEA digital rollout to advance innovation; Executed MasterPass (digital wallet) rollout in Singapore; Managed Priceless Cities content and loyalty revamp; Built data partnership opportunities and dashboards; Proposed mobile app to support B2C plans and ecommerce agenda; Evaluated agency plans for optimization.
Digital Director (Head of Digital) at Ogilvy & Mather (RedWorks)
January 1, 2014 - October 3, 2025Led the digital practice, achieving 200%+ growth; Expanded team and client roster; Drove digital transformation of client sales teams; Unified PMO and improved delivery efficiency; Managed major global accounts and multi-market campaigns; Implemented data tagging/compliance and performance dashboards.
Project Manager (Digital Marketing) at McCann Worldgroup (MRM Worldwide)
November 1, 2010 - October 3, 2025Developed digital strategies for APAC and 5 regional markets; Led social media campaigns and digital planning for Nestlé, Intel, Microsoft, Goodyear, Shangri-La; Built 3-year digital plans encompassing digital, social, mobile, CRM, and more.
Founder, Project Manager, Senior Developer at Multiple Organizations
August 1, 2008 - October 3, 2025Founded Creation@Work focusing on digital marketing and event solutions; Pioneered home automation (OT); Developed marketing automation tools, CRM/Email campaigns; Created clinics management software; Early ecommerce and online/offline integration; Implemented tracking and analytics across channels.
Founder & Digital Solutions Consultant at DigiDataSense
January 1, 2019 - PresentAdvised clients on digital maturity models, AI/ML & MarTech roadmaps, and growth plans. Implemented engagement, retention, acquisition and growth strategies using AI, CDP/DMP, MarTech and AdTech platforms. Set up digital marketing operations to deliver on client business results. Launched "Resolution", a packaged Martech + eCommerce solution for the F&B sector, and built an eCommerce platform from scratch.
ASEAN Lead at Acoustic Marketing (formerly IBM Watson Customer Engagement)
December 1, 2024 - October 3, 2025Spearheaded digital, data and AI-driven marketing strategies for accounts across ASEAN, IN, KR and JP; led GTM and growth strategy for MarTech platform across APAC. Delivered 141% Net Retention and 97% Gross Retention; 3x growth of strategic banking accounts across 3 countries; advised CMO/CXO on Martech ROI, personalization and automation; President’s Club Winner for top performance.
Lead of Digital Marketing and Media Center (DMC), SEA & Oceania at Samsung Electronics
December 1, 2018 - October 3, 2025Led the Digital Marketing and Media Centre for Samsung SEAO; implemented Adobe Experience Cloud, AI/ML platforms, CDP and DMP pilots; built a regional data and media analytics hub; optimized performance across digital marketing and media channels; led a cross-functional team across 10 subsidiaries and established O2O connectivity to measure online-to-offline impact.
Head of Digital, APAC at Oliver Marketing
December 1, 2016 - October 3, 2025Equipped the agency with Digital, Inbound and Omni-channel strategies; launched the C:ESS Marketing Automation program for Kimberly Clark to acquire and engage facilities managers; drove digital transformation of sales and marketing teams and led multi-market omni-channel campaigns across APAC.
Business Leader, Digital Marketing & Innovation - South East Asia at MasterCard Asia Pacific
December 1, 2014 - October 3, 2025Launched MasterPass (Digital Wallet) in Singapore with a 360° plan; developed content and platform strategy for Priceless Cities; focused on data partnership opportunities and dashboarded performance across digital properties; proposed mobile app to support B2C plans and e‑commerce agenda.
Digital Director (Head of Digital) at Ogilvy & Mather (RedWorks)
January 31, 2014 - October 3, 2025Led the P&L for the Digital business; achieved 200%+ growth in one year; built a large regional team; managed key accounts (Apple, Nestlé, Sanofi, etc.); merged PMOs to increase efficiency and delivered digital marketing transformation across global clients.
Project Manager (Digital Marketing) at McCann Worldgroup (MRM Worldwide)
November 1, 2010 - October 3, 2025Led digital strategy and campaigns for Intel, Nestlé, Microsoft, Goodyear, and others; delivered multi-market digital planning and social media initiatives; contributed to APAC-wide digital strategy.
Founder, Project Manager at Creation@Work & Others (Various Organizations)
August 1, 2008 - October 3, 2025Founded and delivered digital marketing solutions, marketing automation, CRM campaigns, and early e-commerce initiatives; developed clinic management software and various digital platforms for clients; pioneered tracking and reporting across channels.
Education
Executive MBA (Marketing) at S.P. Jain Center of Management, Singapore
January 11, 2030 - May 1, 2009Bachelor of Commerce at Madurai Kamaraj University
January 11, 2030 - June 1, 2001Diploma in Electrical Engineering at Bombay University
January 11, 2030 - May 1, 1995Strategic Leadership with AI and ML at SMU Singapore
January 11, 2030 - January 1, 2025Qualifications
Diploma in Digital Marketing
January 11, 2030 - January 1, 2016Advanced Diploma in Digital Marketing
January 11, 2030 - January 1, 2017Data Science using Python & Machine Learning
January 11, 2030 - October 3, 2025Data Science using Python & Machine Learning
January 11, 2030 - October 3, 2025Diploma in Digital Marketing
January 11, 2030 - January 1, 2016Advanced Diploma in Digital Marketing
January 11, 2030 - January 1, 2017Microsoft Certified Professional in MS SQL Server 2000, MS Visual C#.Net & MS Visual Studio.Net
January 11, 2030 - October 3, 2025DotNet Framework – SS=, New Mumbai
November 1, 2002 - March 1, 2003Certified Internet Programming
June 1, 1998 - May 1, 1999Certified Web Application Programming
June 1, 2000 - September 1, 2000AutoCAD (Level 1 and Level 2)
January 1, 1996 - July 1, 1996Diploma in Digital Marketing
January 11, 2030 - January 1, 2016Advanced Diploma in Digital Marketing
January 11, 2030 - January 1, 2017Data Science using Python & Machine Learning
January 11, 2030 - October 3, 2025Data Science using Python & Machine Learning
January 11, 2030 - October 3, 2025Diploma in Digital Marketing
January 11, 2030 - January 1, 2016Advanced Diploma in Digital Marketing
January 11, 2030 - January 1, 2017Microsoft Certified Professional in MS SQL Server 2000, MS Visual C#.Net & MS Visual Studio.Net
January 11, 2030 - October 3, 2025Certified Internet Programming - Wintech Computer Education, Mumbai
January 11, 2030 - May 1, 1999AutoCAD (Level 1 and Level 2) – Star Computers, Mumbai
January 11, 2030 - July 1, 1996Industry Experience
Financial Services, Government, Travel & Hospitality, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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