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Hi, I’m Zuleima Barrios, a data-driven marketing consultant focused on turning performance data into clear, actionable strategies. I help brands and agencies optimize influencer campaigns, build scalable data dashboards, and collaborate across teams to boost ROI across the US, Europe and LATAM. I’m passionate about translating complex metrics into practical recommendations, mentoring teammates, and leveraging AI-powered tools to accelerate results in fast-paced digital environments. Outside of analytics, I enjoy exploring branding concepts and staying ahead of evolving marketing trends.…Hi, I’m Zuleima Barrios, a data-driven marketing consultant focused on turning performance data into clear, actionable strategies. I help brands and agencies optimize influencer campaigns, build scalable data dashboards, and collaborate across teams to boost ROI across the US, Europe and LATAM. I’m passionate about translating complex metrics into practical recommendations, mentoring teammates, and leveraging AI-powered tools to accelerate results in fast-paced digital environments. Outside of analytics, I enjoy exploring branding concepts and staying ahead of evolving marketing trends.

Zuleima Barrios

Marketing Strategist, Influencer Marketing Manager, Growth Marketer, +7

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Hi, I’m Zuleima Barrios, a data-driven marketing consultant focused on turning performance data into clear, actionable strategies. I help brands and agencies optimize influencer campaigns, build scalable data dashboards, and collaborate across teams to boost ROI across the US, Europe and LATAM. I’m passionate about translating complex metrics into practical recommendations, mentoring teammates, and leveraging AI-powered tools to accelerate results in fast-paced digital environments. Outside of analytics, I enjoy exploring branding concepts and staying ahead of evolving marketing trends.…Hi, I’m Zuleima Barrios, a data-driven marketing consultant focused on turning performance data into clear, actionable strategies. I help brands and agencies optimize influencer campaigns, build scalable data dashboards, and collaborate across teams to boost ROI across the US, Europe and LATAM. I’m passionate about translating complex metrics into practical recommendations, mentoring teammates, and leveraging AI-powered tools to accelerate results in fast-paced digital environments. Outside of analytics, I enjoy exploring branding concepts and staying ahead of evolving marketing trends.

Available to hire

Hi, I’m Zuleima Barrios, a data-driven marketing consultant focused on turning performance data into clear, actionable strategies. I help brands and agencies optimize influencer campaigns, build scalable data dashboards, and collaborate across teams to boost ROI across the US, Europe and LATAM.

I’m passionate about translating complex metrics into practical recommendations, mentoring teammates, and leveraging AI-powered tools to accelerate results in fast-paced digital environments. Outside of analytics, I enjoy exploring branding concepts and staying ahead of evolving marketing trends.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing & Digital Strategy Consultant at Confetti Digital

January 1, 2020 - Present

Advises startups and SMEs on digital and influencer marketing strategy; analyzes paid, owned and influencer performance data to extract insights and optimize ROI; designs campaign evaluation frameworks and simple rubrics for future investments; builds dashboards and communicates results to stakeholders.

Influencer Marketing Team Lead at Awisee

January 1, 2025 - Present

Lead international influencer marketing programs from brief to creator selection, performance analysis and reporting for global clients; collaborate with internal data and account teams to build dashboards and recurring reports; develop structured campaign rubrics to guide decisions; coach junior team members.

Influencer Marketing Coordinator at Growth Media

January 1, 2024 - December 31, 2025

Managed multi-market influencer campaigns across Europe and LATAM; monitored real-time performance; identified under-performing assets and recommended creative, audience or budget shifts to improve results; produced post-campaign analyses combining quantitative data and qualitative insights; built dashboards and recurring reports.

Senior Influencer Marketing Specialist at Tatam Digital

January 1, 2022 - December 31, 2024

Planned and executed influencer strategies for brands such as Hello Fresh, Babbel and Trainline; aligned influencer results with acquisition and retention metrics in attribution models; standardized briefing and reporting templates; collaborated with client marketing, data and media teams.

Customer Experience Executive at Kavak

January 1, 2021 - December 31, 2022

Analyzed customer feedback and journey data to identify friction points and propose CX and CRM improvements; collaborated with marketing and operations to implement process changes that increased satisfaction and loyalty.

Sales Manager | Digital Growth at Garantía Ya

January 1, 2019 - December 31, 2021

Led a sales team and supported company growth through digital and influencer campaigns, scaling Instagram from 8k to 160k followers; used performance metrics (lead volume, conversion rates, channel contributions) to adjust content, budgets and messaging, improving pipeline quality.