I am a versatile and impactful Virtual Assistant and Digital Marketer with over 4 years of hands-on experience in managing global-scale projects in education, food, and tourism sectors. My focus has been on creating high-reach campaigns across 100+ social accounts, generating profitable results for my clients. I thrive in dynamic environments where I can help businesses optimize their digital presence. I have a proven track record in managing online platforms and fostering engagement through innovative strategies. My passion lies in working collaboratively to help clients achieve their goals and realize their vision in the digital landscape.

I am a versatile and impactful Virtual Assistant and Digital Marketer with over 4 years of hands-on experience in managing global-scale projects in education, food, and tourism sectors. My focus has been on creating high-reach campaigns across 100+ social accounts, generating profitable results for my clients. I thrive in dynamic environments where I can help businesses optimize their digital presence. I have a proven track record in managing online platforms and fostering engagement through innovative strategies. My passion lies in working collaboratively to help clients achieve their goals and realize their vision in the digital landscape.

Available to hire

I am a versatile and impactful Virtual Assistant and Digital Marketer with over 4 years of hands-on experience in managing global-scale projects in education, food, and tourism sectors. My focus has been on creating high-reach campaigns across 100+ social accounts, generating profitable results for my clients.

I thrive in dynamic environments where I can help businesses optimize their digital presence. I have a proven track record in managing online platforms and fostering engagement through innovative strategies. My passion lies in working collaboratively to help clients achieve their goals and realize their vision in the digital landscape.

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Language

English
Fluent
French
Intermediate
Urdu
Fluent

Work Experience

Freelance Illustrator & Author
January 1, 2011 - Present
Developed and published children's books such as 'Busy Owls', 'Rooms in the House', and 'Between Us'. Provided commissioned artwork for various clients, specializing in detailed and vivid illustrations suitable for children's literature and graphic novels. Managed all aspects of creative production from concept through to final artwork and publication.
Graphic Designer at Pearson Education
January 1, 2011 - August 14, 2025
Provided graphic design and illustration services for educational materials. Worked collaboratively with editorial teams to create engaging and educational visuals that enhance content understanding. Developed layouts, cover designs, and internal illustrations contributing to print and digital educational publications.
Marketing Strategist at Creative Solutions Ltd.
May 1, 2019 - Present
Developed and executed integrated marketing strategies across digital platforms to increase brand awareness and customer engagement. Led a team to optimize campaigns using data analytics, resulting in a 30% growth in online leads within the first year. Collaborated with clients to tailor brand messages that resonate with target audiences.
Brand Strategist at BrightWave Agency
April 30, 2019 - August 18, 2025
Managed brand development projects for clients across various industries, focusing on creating cohesive and impactful brand identities. Conducted market research and competitor analysis to inform strategy decisions. Oversaw content creation and social media campaigns that increased client engagement by 25%.
Virtual Assistant / HR / Event Planner at Startup Institute
January 1, 2022 - October 18, 2025
In this role, I managed various administrative tasks, organized HR functions including seminars and logistics, and oversaw project coordination efforts, ensuring everything ran smoothly.
Social Media Manager at Freelance
January 1, 2020 - Present
I executed and managed campaigns for over 100 WhatsApp, Facebook, and Instagram accounts, amplifying brand presence and engagement while tracking and reporting on key metrics.

Education

Degree in illustration and graphic design at University of Bedfordshire
January 1, 2008 - January 1, 2011
Bachelor of Arts in Marketing at University of Edinburgh
September 1, 2012 - June 30, 2016
Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2018 - December 31, 2018

Qualifications

Google Analytics Certified
March 1, 2020 - August 18, 2025
HubSpot Content Marketing Certification
August 1, 2019 - August 18, 2025

Industry Experience

Media & Entertainment, Education, Consumer Goods, Professional Services, Retail, Software & Internet, Travel & Hospitality