Created and published corporate articles for cross channels, including anniversary articles and event reviews. Managed SharePoint pages for publishing. Coordinated, planned and carried out interviews with employees and corporate seniors. Defined and executed campaign messages. Created visual content including photography and video editing with Clipchamp. Designed graphic content for intranet with expertise in Figma and Canva.

Intern - European European Commerce Content Team at PUMA

August 1, 2024 - May 1, 2025

Managed content schedules including live updates across PUMA’s website and app for European markets with Salesforce. Coordinated localization and translation for 5+ European languages using Phrase and Jira. From start to end. Collaborated with cross-functional teams to ensure accurate and user-focused content. Supported digital content implementation and tracking through Confluence and Monday.com.

Content Manager & Digital Editor at Central Group Ad Agency

October 1, 2021 - October 1, 2022

Managed digital presence and content creation for four clients and the agency’s own channels. Designed tailored concepts, messages and campaigns for Instagram, TikTok and LinkedIn. Created visual content (e.g., Reels and TikToks). Developed integrated campaigns (ATL/BTL), combining creativity with strategic planning. Wrote scripts for branded TV spots and radio ads (Spanish), ensuring message consistency across formats.

Copywriter & Content Manager at Norlo PVML

November 1, 2022 - June 1, 2023

Led multi-platform content creation and scheduling, wrote copy, and collaborated with PR teams. Managed content calendars and ensured consistency across channels. Contributed to campaigns with cross-functional teams.