Hi, I’m Aditya Kumar, a results-driven performance marketing professional with 11+ years of experience driving B2B and B2C growth across manufacturing, travel, and services. I specialize in Google Ads, Meta Ads, and LinkedIn Ads, and I’ve managed $12M+ in annual budgets with ROAS consistently in the 30–40% range. I’m proficient in AI automation, cross-functional leadership, and building scalable campaign frameworks for global remote teams. I’ve launched cross-border campaigns targeting APAC and MENA, reduced wasted spend by 22% through AI-driven budget optimization, and built SOPs that cut campaign setup time by 45%. I enjoy building scalable processes and collaborating with product, content, and sales teams to drive measurable outcomes.

Aditya Kumar

Hi, I’m Aditya Kumar, a results-driven performance marketing professional with 11+ years of experience driving B2B and B2C growth across manufacturing, travel, and services. I specialize in Google Ads, Meta Ads, and LinkedIn Ads, and I’ve managed $12M+ in annual budgets with ROAS consistently in the 30–40% range. I’m proficient in AI automation, cross-functional leadership, and building scalable campaign frameworks for global remote teams. I’ve launched cross-border campaigns targeting APAC and MENA, reduced wasted spend by 22% through AI-driven budget optimization, and built SOPs that cut campaign setup time by 45%. I enjoy building scalable processes and collaborating with product, content, and sales teams to drive measurable outcomes.

Available to hire

Hi, I’m Aditya Kumar, a results-driven performance marketing professional with 11+ years of experience driving B2B and B2C growth across manufacturing, travel, and services. I specialize in Google Ads, Meta Ads, and LinkedIn Ads, and I’ve managed $12M+ in annual budgets with ROAS consistently in the 30–40% range. I’m proficient in AI automation, cross-functional leadership, and building scalable campaign frameworks for global remote teams.

I’ve launched cross-border campaigns targeting APAC and MENA, reduced wasted spend by 22% through AI-driven budget optimization, and built SOPs that cut campaign setup time by 45%. I enjoy building scalable processes and collaborating with product, content, and sales teams to drive measurable outcomes.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Keyword India Network Pvt Ltd
January 1, 2023 - Present
Led paid media for 250+ clients across Manufacturing, Resorts, Automotive, and Services. Scaled annual ad spend from INR 10 Cr to INR 15 Cr using predictive bidding; launched cross-border campaigns targeting APAC & MENA audiences. Reduced wasted spend by 22% through AI-driven budget optimization. Built SOPs that cut campaign setup time by 45% and enabled scalable remote team operations.
Assistant Manager – Digital Marketing at Surya Roshni, Delhi
January 1, 2023 - September 13, 2025
Managed INR 20 Lakhs+ in annual paid campaigns across Google & Meta Ads. Optimized media mix via weekly incrementality testing, boosting ROI by 10% YoY. Designed region-specific creatives improving engagement by 20%.
Sr. Executive – Digital Marketing at Shemaroo Entertainment Ltd., Ghaziabad
August 1, 2019 - September 13, 2025
Handled full social media lifecycle including ORM and engagement (60% of audience). Optimized Meta Ads targeting, increasing retention by 25%.
Google Ads Analyst at Keyword India Network
December 31, 2018 - September 13, 2025
Managed 100+ accounts, 20%+ ROAS.
Digital Marketing Specialist at Robby Informatics
December 31, 2017 - September 13, 2025
Boosted organic traffic by 70%+.
Digital Marketing Manager (Remote-Ready) at Keyword India Network Pvt Ltd
January 1, 2023 - Present
Led paid media for 250+ clients across Manufacturing, Resorts, Automotive, and Services. Scaled annual ad spend from ₹10 Cr to ₹15 Cr using predictive bidding. Launched cross-border APAC & MENA campaigns. Reduced wasted spend by 22% via AI-driven budget optimization. Built SOPs that cut campaign setup time by 45% and enabled scalable remote-team execution.
Assistant Manager – Digital Marketing at Surya Roshni, Delhi
January 31, 2023 - September 13, 2025
Managed ₹20 Lakhs+ annual paid campaigns across Google & Meta Ads. Optimized media mix via weekly incrementality testing, boosting ROI by 10% YoY. Designed region-specific creatives improving engagement by 20%.
Sr. Executive – Digital Marketing at Shemaroo Entertainment Ltd., Ghaziabad
August 31, 2019 - September 13, 2025
Handled full social media lifecycle including ORM & engagement (≈60% of audience). Optimized Meta Ads targeting, increasing retention by 25%.
Digital Marketing Specialist at Robby Informatics
December 31, 2017 - September 13, 2025
Boosted organic traffic by 70%+ and supported digital marketing initiatives.

Education

Executive Program, Digital Marketing at IIM Calcutta
January 11, 2030 - January 1, 2021
MBA, Telecom & Marketing at Amity University
January 11, 2030 - January 1, 2013
Executive Program, Digital Marketing at IIM Calcutta
January 11, 2030 - January 1, 2021
MBA, Telecom & Marketing at Amity University
January 11, 2030 - January 1, 2013

Qualifications

Stukent Mimic Pro
January 11, 2030 - September 13, 2025
QMS Auditor
January 11, 2030 - September 13, 2025
Stukent Mimic Pro
January 11, 2030 - September 13, 2025
QMS Auditor
January 11, 2030 - September 13, 2025

Industry Experience

Manufacturing, Travel & Hospitality, Media & Entertainment, Professional Services, Other