Available to hire
I’m Anthony Ford, a Senior UX Specialist with over 13 years of contracting in the UX space. I specialise in UX, UX/UI, Product & Interaction Design, and I enjoy working end-to-end or focusing in one area. I’ve collaborated with telco, automotive, gaming, and e-commerce brands across the UK and Europe, and I’ve worked with agencies such as Wunderman Thompson, AKQA, Mindshare, Brilliant Basics and Critical Mass.
I’m data-informed and iterative, running competitor analyses, qualitative and quantitative research, user testing, and design sprints. I design inclusively with accessibility to AA standards, build design systems, wireframes, flows and prototypes, and collaborate in agile environments to deliver MVPs from 0-1 and iterate through test-and-learn cycles using tools like Figma, Sketch, Axure, and Adobe Creative Suite.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead UX/UI Architect at Viavi Solutions
July 1, 2025 - September 26, 2025Lead UX/UI work on the VAMOS project for testing telecom products in simulated 5 & 6G networks. Built and guided a UX/UI team of 3, translated business requirements into user flows, scoped stories in Jira, and delivered demos for customers such as Nokia. Ran weekly team demos, contributed to confluence docs, and kicked off a 3-day design thinking workshop in Romania.
Senior UX/UI Designer at FTD Digital
January 1, 2025 - September 26, 2025Redesigning and optimizing a mobile-first affiliate site in the iGaming space. Conducted analytics and heatmap analysis (Microsoft Clarity), used data to influence design decisions, and delivered end-to-end UX/UI improvements.
UX/UI Designer at Everything Managed
July 1, 2023 - September 26, 2025Created a new customer portal for Waste Managed, establishing a scratch design system in Figma and collaborating with a distributed team (FEDs, BEDs, other designers, PM/BA). Conducted wireframes, prototyping, and UI fleshing across breakpoints for testing readiness.
Senior UX Specialist at Freelance
September 1, 2023 - PresentIndependent engagements redesigning and building portfolio sites, conducting competitive analyses, wireframing, prototyping, and implementing responsive UI. Also doing HTML/CSS/JS site builds and accessibility considerations.
Senior UX Specialist at CBA London
November 1, 2024 - September 26, 2025Freelance UX audit of a SharePoint intranet page (Marketing Compass) for British American Tobacco. Delivered UX audit with quick-win recommendations, created low-fidelity prototypes in Figma, and mapped flows with varying complexity.
Product Designer at BT Group
August 1, 2022 - September 26, 2025Worked on the consumer side in the Manage My Identity squad. Created mobile-first profile flows for EE, collaborated with Flutter and React devs, conducted user testing, and delivered designs within a design system.
Senior UX Consultant at Wunderman Thompson
October 1, 2022 - September 26, 2025Ford automotive account – researched VLPs, wireframed a new high-fidelity Mustang Mach-E configurator and checkout, and built a large prototype for end-to-end buying. Conducted user testing with 12 participants (6 UK, 6 German) and synthesized findings.
UX/UI Designer at Virgin Media O2
January 1, 2023 - September 26, 2025Retentions squad work creating flows for new deals and digital cancellation paths. Led flow design, wireframes, prototyping, and usability testing; ensured responsive design and accessibility within the design system and auto layout.
Lead UX/UI Architect at Viavi Solutions
July 1, 2025 - September 26, 2025Lead UX/UI design on the VAMOS project, translating business requirements, scoping stories in Jira, and supervising a three-person UX/UI team. Responsibilities included hands-on UX/UI work, creating demos/prototypes for customers (e.g., Nokia), and running weekly team demos while contributing to confluence documents and a design thinking workshop in Romania.
Senior UX/UI Designer at FTD Digital
January 1, 2025 - September 26, 2025Redesign and optimization for a mobile affiliate site in iGaming. Mobile-first end-to-end UX/UI redesign guided by analytics (Microsoft Clarity) and heat maps, working closely with the business owner and stakeholders.
UX/UI Designer at Everything Managed
July 1, 2023 - September 26, 2025Created a new customer portal (MVP) to manage services and support. Built a scratch design system in Figma, defined grids and typography, aligned with marketing, produced wireframes, prototypes across breakpoints, and conducted user testing scripts and UT interviews.
Senior UX Specialist at Freelance
September 1, 2023 - PresentIndependent project work redesigning and rebuilding portfolio sites with a focus on navigation, accessibility, and responsive/adaptive solutions. Activities included competitor analysis, wireframing, UI design, prototyping, and basic HTML/CSS/JS site builds.
Senior UX Specialist at CBA London
November 1, 2024 - September 26, 2025Freelance ad hoc booking to assess the Marketing Compass intranet page for British American Tobacco. Delivered a UX audit with quick-win recommendations and future state scenarios, wireframes, and interactive UI mockups.
Product Designer at BT Group
August 1, 2022 - September 26, 2025Worked on the consumer side within the 'Manage My Identity' squad. Delivered all UX and UI design for a new EE profile page, including flows, mobile-first designs, and adherence to design systems.
Senior UX Consultant at Wunderman Thompson
October 1, 2022 - September 26, 2025Ford automotive account: analyzed a site, researched VLPs, wireframed a new high-fidelity VLP, and built a full end-to-end prototype including a configurator and checkout for vehicle purchase online.
UX/UI Designer at Virgin Media O2
January 1, 2023 - September 26, 2025Retentions squad: designed flows to offer new deals and simplify digital cancellation, including wireframes, prototypes, and testing readiness with accessibility checks.
Senior UX Designer at Mindshare
February 1, 2022 - September 26, 2025UX Design work across multiple brands in a remote setting, contributing to product discovery, UX audits, and iterations with stakeholders.
Senior UX Designer at Wiggle
November 1, 2021 - September 26, 2025Senior UX Designer focusing on digital experiences, wireframes, prototyping, and collaboration with PM/BA to deliver user-centered improvements.
Senior UX Designer at Furthermore
October 1, 2021 - September 26, 2025Senior UX Designer on remote engagements, delivering research, wireframes, and UI design iterations for various clients.
Senior UX Designer at Frasers Group
September 1, 2021 - September 26, 2025Senior UX Designer on remote engagements, focusing on UX discovery, flows, and prototyping to optimize shopping experiences.
Experience Lead at Publicis Sapient
July 1, 2021 - September 26, 2025Experience Lead delivering UX strategy, design systems and end-to-end UX design for client programs in a collaborative agency setting.
User Experience Designer at EPAM Systems
May 1, 2021 - September 26, 2025User Experience Designer contributing to multiple projects in a remote setting, focusing on research, wireframes, and UI design within product teams.
Product Designer at Maverick Group
August 1, 2020 - September 26, 2025Product Designer on remote engagements, delivering UX/UI design and prototyping for client products.
Senior UX Designer at Engine Group
February 1, 2020 - September 26, 2025Contract UX designer delivering user flows and UI designs for a brief engagement.
Senior User Experience at AKQA
November 1, 2019 - September 26, 2025Senior UX Designer on remote assignment delivering end-to-end UX work for a major client, including research and high-fidelity prototyping.
Lead UX Designer at Virtusa
July 1, 2019 - September 26, 2025Lead UX Designer delivering user-centered design solutions for client teams in a fast-paced engagement.
Senior User Experience Designer at Brilliant Basics
February 1, 2019 - September 26, 2025Senior UX Designer delivering end-to-end UX work across multiple projects for European clients.
UX Designer at Pokerstars
February 1, 2019 - September 26, 2025UX Designer contributing to product experiences for iGaming platforms with emphasis on user flows and UI details.
Senior User Experience Designer at Brilliant Basics
December 1, 2018 - September 26, 2025Senior UX Designer across Belgium-based projects, focusing on user research and high-fidelity design.
Senior User Experience Architect at AKQA
October 1, 2018 - September 26, 2025Senior UX Architect delivering strategic UX design for Gothenburg-based projects with hands-on prototyping.
UX Designer at Critical Mass
August 1, 2018 - September 26, 2025UX Designer delivering user-centered design and prototyping for UK-based clients.
UX Consultant at Summit Media
May 1, 2018 - September 26, 2025UX Consultant providing insight and design direction for Warwick-based projects.
UX Designer at Ladbrokes Coral Group
March 1, 2018 - September 26, 2025UX Designer on London-based projects, shaping product experiences in the gaming domain.
UX Designer at IBM IX
July 1, 2017 - September 26, 2025UX Designer on Hull & London engagements delivering user-friendly design solutions.
Senior UI Designer at ICAEW
June 1, 2017 - September 26, 2025Senior UI Designer for Milton Keynes projects, translating requirements into polished UI.
UX Designer at Sagittarius
April 1, 2017 - September 26, 2025UX Designer delivering user-centered design across a range of client work in London.
UX Designer at BAE Systems
December 1, 2016 - September 26, 2025UX Designer delivering enterprise-level user experience improvements for London-based projects.
UX Designer at William Hill
June 1, 2016 - September 26, 2025UX Designer for Gibraltar-based gaming projects, shaping product experiences.
UI Designer at Intelligent Gaming
October 1, 2015 - September 26, 2025UI Designer contributing to game-related digital experiences in Manchester.
UX Designer at EE
September 1, 2015 - September 26, 2025UX Designer on London-based module, delivering profile and identity-related UX flows.
Digital Designer at Nitrogen
April 1, 2015 - September 26, 2025Digital design work, contributing to digital experiences and interface design.
UX Designer at Estate Gazette
March 1, 2015 - September 26, 2025UX Designer delivering user-centered redesigns for Estates Gazette in London.
Front-End Developer at Lipsy
October 1, 2014 - September 26, 2025Frontend development role focused on responsive interfaces for London fashion brand.
UX Designer / Developer at truRating
August 1, 2014 - September 26, 2025UX Designer/Developer delivering UX flows and frontend implementation.
UX/UI Designer & Developer at Page Visions
May 1, 2014 - September 26, 2025UX/UI Designer & Developer delivering end-to-end design and frontend work.
UI Designer at Involve
March 1, 2014 - September 26, 2025UI design contributions for London-based projects.
UX Designer at Schawk
March 1, 2014 - September 26, 2025UX design responsibilities for London projects, focusing on packaging and branding.
UX Designer at Cirrus Connect
January 1, 2014 - September 26, 2025UX design work for Cirrus Connect in Wilmslow, focusing on digital product experiences.
UX Designer at The Hive Group
November 1, 2013 - September 26, 2025UX design consulting engagements in London.
UX Designer at Apps4
September 1, 2013 - September 26, 2025UX design work in Manchester across multiple client projects.
UX Designer at Redworks
October 1, 2012 - September 26, 2025UX design for Manchester-based client projects.
UX Designer at AS&K
June 1, 2012 - September 26, 2025UX design work for London-based clients.
UX Designer at Isobar Mobile
April 1, 2012 - September 26, 2025Mobile UX design projects for Isobar.
UX Designer at Design Motive
March 1, 2012 - September 26, 2025UX focus for London-based clients.
UX Designer at Criteria MX
February 1, 2012 - September 26, 2025UX design engagements in London.
UX Designer at JD Williams
August 1, 2011 - September 26, 2025UX design work for Manchester-based retail client.
Freelance at Freelance
December 1, 2009 - September 26, 2025Independent UX work across multiple clients, including UX studies, wireframes, and UI design.
UX Designer at InterGame Ltd
February 1, 2009 - September 26, 2025UX design contributions for gaming industry clients.
Graphic Designer at Washington Print
August 1, 2005 - September 26, 2025Print design positioning and graphical work for a range of clients.
Graphic Designer at Varn International
December 1, 2003 - September 26, 2025Design and layout work for international clients.
Education
Qualifications
HND Graphic Design & Illustration (01HND)
January 11, 2030 - September 26, 2025HND Graphic Design & Illustration (02HND)
January 11, 2030 - September 26, 2025HND Graphic Design & Illustration (03HND)
January 11, 2030 - September 26, 2025HND Graphic Design & Illustration (04HND)
January 11, 2030 - September 26, 2025Industry Experience
Telecommunications, Gaming, Software & Internet, Retail, Media & Entertainment, Professional Services
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