Refer resume for the cover letter

SYED MUHAMMAD ALI

Refer resume for the cover letter

Available to hire

Refer resume for the cover letter

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Advanced
Urdu
Advanced
Hindi
Advanced

Work Experience

Digital Marketing Manager at Royal BIP Real Estate
May 10, 2024 - October 14, 2025
Led end-to-end digital marketing including paid search and paid social for real estate growth. Focused on audience targeting and ROAS optimization, while maintaining measurement via GA4 and GTM tagging. Ensured campaign quality through ongoing search query and performance analysis and supported lead generation for investment and property inventory.
Digital Marketing Manager (Realtor) at RH Homes
April 4, 2022 - April 30, 2024
Responsible for digital marketing execution for property sales and lead generation. Managed paid media and optimization activities across channels to support real estate growth and buyer engagement.
Digital Marketing Manager at 3S Real Estate Brokers
February 1, 2020 - April 1, 2022
Managed digital marketing for real estate operations, supporting lead generation and campaign optimization across online channels.
Digital Marketing Manager at Footprint Real Estate
February 1, 2018 - January 30, 2020
Handled digital marketing activities for real estate marketing and lead acquisition, including campaign execution and performance monitoring.
Digital Marketing Manager at Midas Real Estate
October 15, 2015 - Present
Managed full-funnel digital marketing for real estate including Google Search Engine Marketing and paid social to drive consistent organic growth and revenue expansion. Led Google Ads strategy covering Search, Display, and Performance Max, and optimized investment planning (budget allocation, channel selection, ROAS). Implemented advanced tracking using GA4/GTM (including server-side), offline conversion imports, remarketing strategies (RLSA/YouTube/Display), and landing page optimization. Conducted search query analysis and built negative keyword frameworks to reduce CPL and improve efficiency. Provided SEO and reputation management support and collaborated with sales teams for message match and funnel effectiveness.
Digital Marketing Strategist at Web Optimizer
February 1, 2014 - January 30, 2018
Executed digital marketing strategy and optimization tasks with focus on online performance improvements and digital campaign support.

Education

Certified Web & E-Commerce Developer at Aptech
January 11, 2030 - July 16, 2026

Qualifications

Google Ads Certification
January 11, 2030 - July 16, 2026
Google Digital Sales Certification
January 11, 2030 - July 16, 2026
Google Search Ads Certification
January 11, 2030 - July 16, 2026
Google Display Certification
January 11, 2030 - July 16, 2026
Google Mobile Ads Certification
January 11, 2030 - July 16, 2026
Google YouTube Video Advertising Certification
January 11, 2030 - July 16, 2026
Google Analytics Certification
January 11, 2030 - July 16, 2026
Facebook Blueprint Certification (Connect and Engage with Audience Using Facebook)
January 11, 2030 - July 16, 2026
Facebook Blueprint Certification (Building Mobile Presence with Instagram Business Tools)
January 11, 2030 - July 16, 2026
Facebook Blueprint Certification (Extend Campaign’s Reach with Audience Network)
January 11, 2030 - July 16, 2026
Facebook Blueprint Certification (Deliver Ads and Evaluate Outcomes with Facebook Pixel & Conversion API)
January 11, 2030 - July 16, 2026

Industry Experience

Real Estate & Construction, Retail, Software & Internet, Professional Services, Media & Entertainment