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I am a passionate and energetic Digital Engagement leader who thrives on elevating team performance and fostering connections aligned with lululemon's values-driven culture. I’m a creative wordsmith who coaches inclusive remote teams through documented feedback, and I leverage Emplifi to drive operational efficiency while leading high-volume social media operations with initiative and courage. I’ve driven cross-functional impact on key initiatives, including Salesforce Change Champion work and moderating a multi-million-follower TikTok campaign. I’ve identified workflow bottlenecks to improve SLA consistency, contributed to platform transitions, and supported new-hire development to accelerate capability. I’m committed to continuous learning, cross-functional collaboration, and delivering guest-focused digital experiences at scale.…I am a passionate and energetic Digital Engagement leader who thrives on elevating team performance and fostering connections aligned with lululemon's values-driven culture. I’m a creative wordsmith who coaches inclusive remote teams through documented feedback, and I leverage Emplifi to drive operational efficiency while leading high-volume social media operations with initiative and courage. I’ve driven cross-functional impact on key initiatives, including Salesforce Change Champion work and moderating a multi-million-follower TikTok campaign. I’ve identified workflow bottlenecks to improve SLA consistency, contributed to platform transitions, and supported new-hire development to accelerate capability. I’m committed to continuous learning, cross-functional collaboration, and delivering guest-focused digital experiences at scale.

ALEXANDRA ALVAREZ

Social Media Manager, Content Creator, Copywriter, +2

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I am a passionate and energetic Digital Engagement leader who thrives on elevating team performance and fostering connections aligned with lululemon's values-driven culture. I’m a creative wordsmith who coaches inclusive remote teams through documented feedback, and I leverage Emplifi to drive operational efficiency while leading high-volume social media operations with initiative and courage. I’ve driven cross-functional impact on key initiatives, including Salesforce Change Champion work and moderating a multi-million-follower TikTok campaign. I’ve identified workflow bottlenecks to improve SLA consistency, contributed to platform transitions, and supported new-hire development to accelerate capability. I’m committed to continuous learning, cross-functional collaboration, and delivering guest-focused digital experiences at scale.…I am a passionate and energetic Digital Engagement leader who thrives on elevating team performance and fostering connections aligned with lululemon's values-driven culture. I’m a creative wordsmith who coaches inclusive remote teams through documented feedback, and I leverage Emplifi to drive operational efficiency while leading high-volume social media operations with initiative and courage. I’ve driven cross-functional impact on key initiatives, including Salesforce Change Champion work and moderating a multi-million-follower TikTok campaign. I’ve identified workflow bottlenecks to improve SLA consistency, contributed to platform transitions, and supported new-hire development to accelerate capability. I’m committed to continuous learning, cross-functional collaboration, and delivering guest-focused digital experiences at scale.

Available to hire

I am a passionate and energetic Digital Engagement leader who thrives on elevating team performance and fostering connections aligned with lululemon’s values-driven culture. I’m a creative wordsmith who coaches inclusive remote teams through documented feedback, and I leverage Emplifi to drive operational efficiency while leading high-volume social media operations with initiative and courage.

I’ve driven cross-functional impact on key initiatives, including Salesforce Change Champion work and moderating a multi-million-follower TikTok campaign. I’ve identified workflow bottlenecks to improve SLA consistency, contributed to platform transitions, and supported new-hire development to accelerate capability. I’m committed to continuous learning, cross-functional collaboration, and delivering guest-focused digital experiences at scale.

Skills

Copywriting

Branding

Social Media Design

Experience Level

Copywriting

Expert

Branding

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Digital Engagement Channel Lead at lululemon

January 1, 2024 - Present

Leads digital engagement operations for lululemon's remote customer care channel, overseeing high-volume social media conversations and ensuring SLA adherence. Drove process improvements by identifying Emplifi workflow bottlenecks and enabling bulk sentiment tagging, resulting in backlog reduction of over 75% to under 500 cases. Served as Salesforce Change Champion during a pilot rollout and as TikTok Olympics Lead Moderator for a multi-million follower campaign. Maintained proactive cross-functional partnerships with GEC Leads, Change Leads, Process Optimization, and Program Managers, and delivered day-to-day operations with a strong guest focus. Achieved exceptional FY24 performance metrics (16.6 resolved/hr vs 8.49 target; 98% CSA Quality vs 97.99% target).

Digital Engagement Community Support at lululemon

January 1, 2023 - Present

Managed daily digital engagement operations for lululemon’s community support team, coaching a remote workforce through documented feedback and Emplifi workflows. Contributed to rapid issue resolution during high-volume periods, supported key platform initiatives, and helped maintain high guest experience standards while drivingBacklog reduction and improved service levels.

GEC Educator at lululemon

January 1, 2021 - January 1, 2023

Embodied lululemon’s brand voice and philosophy, delivering high-quality product education and achieving maximum bonus for 12 consecutive months. Mentored GEC colleagues via targeted shadow sessions, enhancing team communication and fostering skills in guest connection and delivering a world-class guest experience. Drove digital growth and engagement through storytelling and content strategies, while enhancing cross-functional collaboration and SLA management in a high-volume environment.

Digital and Service Management at Dos Mariachis

January 1, 2015 - January 1, 2023

Led digital and service management for the restaurant, coaching service teams, optimizing guest experience, and maintaining customer satisfaction. Navigated the COVID-19 crisis while contributing to four consecutive years of industry recognition (Restaurant Guru, TripAdvisor Awards). Drove digital growth with substantial social media engagement, including increases in followers and positive Google reviews, and developed storytelling/content strategies to foster community connection.