Amander was the Lead Content Strategist, and Head of Production Operations at Titan Digital Media. Having had the experience of creating content since 2012, Amander first started out in Titan Digital Media in 2016 as the Content Manager for The IN Central, a lifestyle channel that focuses on local content, catered to Singaporeans. She left The IN Central in 2017, and joined Singapore-based production house, Ugly Duckling Projects, to explore opportunities as a producer for television commercials, campaigns and photoshoots for brands such as Nikon, and also the launch of Amazon in Singapore. Despite all this, she always found that Titan Digital Media was where she belonged. Her experience as a producer and a content strategist, and her strong leadership skills, eventually led her to becoming the Lead Content Strategist in Titan Digital Media in 2020, managing content across the various channels in the Titan Digital Media Creator Network, and working with brands to create content that would appeal to their target audience, using the various channels. As the Lead Content Strategist, she has also mentored many junior content producers on integrating various brands into video, while maintaining the production of quality content across all channels in Titan Digital Media. In 2021, she was invited to be guest speakers to speak to more than 250 SMEs, in collaboration with Enterprise Singapore (ESG), to conduct training on digital up-skilling. She also represented Titan Digital Media at the Retail Executive Summit 2021. Not only is she the Lead Content Strategist at the company, she is also one of Titan Digital Media’s Key Opinion Leaders. She has hosted multiple shows on a number of YouTube Channels, and also on live streams together with Eucerin, a skincare brand, and Watsons. With her experience on YouTube and Live streaming, she has the capability to share her take on SMEs venturing into the digital space. In 2023, Amander left her nest at Titan Digital Media to pursue her own career in music, and founded bespoke Social Media Agency, A&A Social, which aims to provide good quality Social Media services to clients, regardless of size. Some notable clients include Shop Montigo and CIMB Singapore.

Amander Liew

Amander was the Lead Content Strategist, and Head of Production Operations at Titan Digital Media. Having had the experience of creating content since 2012, Amander first started out in Titan Digital Media in 2016 as the Content Manager for The IN Central, a lifestyle channel that focuses on local content, catered to Singaporeans. She left The IN Central in 2017, and joined Singapore-based production house, Ugly Duckling Projects, to explore opportunities as a producer for television commercials, campaigns and photoshoots for brands such as Nikon, and also the launch of Amazon in Singapore. Despite all this, she always found that Titan Digital Media was where she belonged. Her experience as a producer and a content strategist, and her strong leadership skills, eventually led her to becoming the Lead Content Strategist in Titan Digital Media in 2020, managing content across the various channels in the Titan Digital Media Creator Network, and working with brands to create content that would appeal to their target audience, using the various channels. As the Lead Content Strategist, she has also mentored many junior content producers on integrating various brands into video, while maintaining the production of quality content across all channels in Titan Digital Media. In 2021, she was invited to be guest speakers to speak to more than 250 SMEs, in collaboration with Enterprise Singapore (ESG), to conduct training on digital up-skilling. She also represented Titan Digital Media at the Retail Executive Summit 2021. Not only is she the Lead Content Strategist at the company, she is also one of Titan Digital Media’s Key Opinion Leaders. She has hosted multiple shows on a number of YouTube Channels, and also on live streams together with Eucerin, a skincare brand, and Watsons. With her experience on YouTube and Live streaming, she has the capability to share her take on SMEs venturing into the digital space. In 2023, Amander left her nest at Titan Digital Media to pursue her own career in music, and founded bespoke Social Media Agency, A&A Social, which aims to provide good quality Social Media services to clients, regardless of size. Some notable clients include Shop Montigo and CIMB Singapore.

Available to hire

Amander was the Lead Content Strategist, and Head of Production Operations at Titan Digital Media. Having had the experience of creating content since 2012, Amander first started out in Titan Digital Media in 2016 as the Content Manager for The IN Central, a lifestyle channel that focuses on local content, catered to Singaporeans. She left The IN Central in 2017, and joined Singapore-based production house, Ugly Duckling Projects, to explore opportunities as a producer for television commercials, campaigns and photoshoots for brands such as Nikon, and also the launch of Amazon in Singapore. Despite all this, she always found that Titan Digital Media was where she belonged.

Her experience as a producer and a content strategist, and her strong leadership skills, eventually led her to becoming the Lead Content Strategist in Titan Digital Media in 2020, managing content across the various channels in the Titan Digital Media Creator Network, and working with brands to create content that would appeal to their target audience, using the various channels. As the Lead Content Strategist, she has also mentored many junior content producers on integrating various brands into video, while maintaining the production of quality content across all channels in Titan Digital Media.

In 2021, she was invited to be guest speakers to speak to more than 250 SMEs, in collaboration with Enterprise Singapore (ESG), to conduct training on digital up-skilling. She also represented Titan Digital Media at the Retail Executive Summit 2021.

Not only is she the Lead Content Strategist at the company, she is also one of Titan Digital Media’s Key Opinion Leaders. She has hosted multiple shows on a number of YouTube Channels, and also on live streams together with Eucerin, a skincare brand, and Watsons. With her experience on YouTube and Live streaming, she has the capability to share her take on SMEs venturing into the digital space.

In 2023, Amander left her nest at Titan Digital Media to pursue her own career in music, and founded bespoke Social Media Agency, A&A Social, which aims to provide good quality Social Media services to clients, regardless of size. Some notable clients include Shop Montigo and CIMB Singapore.

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Language

English
Fluent

Work Experience

Founder, Social Media Strategist & Consultant at A & A Social
September 1, 2023 - November 14, 2025
Founder, Social Media Strategist & Consultant providing strategy, content creation and branding for clients in Singapore. Responsible for building and growing social channels, developing campaigns and overseeing production processes.
Founder, Social Media Strategist & Consultant at A&A Social
September 1, 2023 - Present
Helping companies reach their social media goals through social media strategy, content creation and online branding.
Lead Content Strategist at Titan Digital Media
June 30, 2023 - July 24, 2025
Curate content that the company releases, across all platforms. Work with brands to create compelling stories to impact their target audience and meet their campaign goals. Produce large scale productions.
Lead Content Strategist at The Incentral
June 1, 2023 - June 1, 2023
Lead content strategist - curate content across platforms, work with brands to create compelling stories, meet campaign goals, produce large-scale productions.
Social Media Manager at Superface Shenzhen
December 31, 2019 - July 24, 2025
Manage and grow the international social media accounts for the company (i.e. Instagram and Facebook).
Social Media Manager at Titan Digital Media
December 1, 2019 - December 1, 2019
Manage and grow international social media accounts (Instagram, Facebook) for the company.
Content Producer at Titan Digital Media
August 31, 2019 - July 24, 2025
Produce and grow some of Singapore's top YouTube Channels - such as Ladies First and Playtime TV. Work with brands to create content.
Integrated Producer at Ugly Duckling Projects
June 30, 2017 - July 24, 2025
Produce TVCs and print ads for various brands and clients.
Integrated Producer at Titan Digital Media
June 1, 2017 - June 1, 2017
Integrated Producer – produced TVCs and print ads for various brands and clients.
Content Producer at Titan Digital Media
January 1, 2017 - January 1, 2017
Content Producer creating content for brands; supported production across multiple platforms.
Content Manager at The IN Central
June 1, 2016 - January 31, 2017
Create and produce content for The IN Central's YouTube Channel.

Education

Bachelor of Science at University of Western Australia (Perth)
January 1, 2014 - December 31, 2015
Diploma at Temasek Polytechnic
January 1, 2010 - December 31, 2013
Bachelor of Science at University of Western Australia (Perth)
January 1, 2014 - January 1, 2015
Diploma in Pharmaceutical Science at Temasek Polytechnic
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Software & Internet, Other