I am a Graphic Designer from El Salvador, driven by a passion for transforming concepts into captivating visual stories. Fueled by the belief that inspiration can be found everywhere, we just have to be open to see it. Through my designs, I strive not only to communicate messages but also to evoke emotions and craft visual solutions that resonate and connect with your target audience.
I have over 8 years of experience handling graphic design and design management for multi-national brands including: Pizza Hut, Tigo, KFC, Wendy’s, Holcim, and Sherwin Williams.
Graphic Designer
Apex BBDO · Full-time
Apr 2016 - Jan 2018 · 1 yr 10 mos
San Salvador, El Salvador
- Coordinate creative design assets for each project across 360 campaigns including menus, on-site publicity, billboards, newspaper ads and out-of-home activations.
- Ensure effective quality artwork completion by ensuring brand book compliance is met and under the client’s standards.
- Evolve the brand’s visual guidelines and standards by researching best industry practices and continue to evolve to elevate our brand identity.
Visual Creative
Publicidad Comercial · Full-time
Feb 2018 - Mar 2023 · 5 yrs 2 mos
San Salvador, El Salvador
- Interpret briefs from the marketing team, gathering creative insights and guiding the development of master ads for ATL adaptations.
- Brainstorm creative development of high-impact integrated marketing campaigns, brand messaging, and creative design across digital and traditional channels
- Manage overall design on projects, reviewing design changes and leading teams to ensure processes and projects are being completed accurately and timely
- Partner with creative leaders to identify new, better ways to move creative work from brief to concept to completion seamlessly.
- Develop graphics for marketing collateral or media requests.
Design Manager
Publicidad Comercial · Full-time
March 2023 - March 2024 · 1 yr
San Salvador, El Salvador
Overseeing and guiding the creative/visual process within my creative team. Creating ad campaings that answered directly to the needs of the creative briefs given by our clients, maintaining high standards of quality for creative output, providing feedback and guidance to ensureexcellence.
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