Aaqib Altaf

Associate, Growth Marketer at The Mad Dex (Remote, USA)

Led growth marketing initiatives, executing campaigns focused on conversions and ROAS across US & EU markets. Conducted on-page SEO optimizations, created silo structures, performed QA checks, and conducted keyword research to fuel traffic growth and content strategy.

Associate Growth Marketer at The Mad Dex, Remote (USA)

Conducted on-page SEO optimizations to improve website rankings and user experience. Created and implemented silo structures to enhance site architecture and internal linking. Performed QA checks to ensure technical and content accuracy. Carried out keyword research to identify opportunities for traffic growth and content strategy.

Associate, Growth Marketer at The Mad Dex

Provided email marketing services focused on customer retention and lifecycle marketing. Strategized, designed, and executed automated email flows (welcome, abandoned cart, post-purchase, win-back). Created high-converting campaigns using segmentation, personalization, and A/B testing. Managed Meta (Facebook) and Google Ads campaigns for lead generation, conversions, and profitable ROAS across US & EU markets. Built, set up, and optimized Shopify stores for better user experience, design consistency, and higher conversion rates. Collaborated with clients to develop brand-aligned copy, creatives, and email assets. Used tools like Klaviyo, Mailchimp, and Shopify integrations to drive measurable results.

Associate, Growth Marketer at The Mad Dex

Drove on-page SEO improvements, created and implemented silo structures to enhance site architecture and internal linking. Performed QA checks for technical and content accuracy. Carried out keyword research to identify opportunities for traffic growth and content strategy across US & EU markets.

Freelance Digital Marketer at Self-Employed (Upwork & LinkedIn)

Provided email marketing services focused on customer retention and lifecycle marketing. Built and executed automated email flows (welcome, abandoned cart, post-purchase, win-back). Managed Meta (Facebook) and Google Ads campaigns, optimizing for lead generation, conversions, and profitable ROAS across US & EU markets. Built, set up, and optimized Shopify stores for better user experience, design consistency, and higher conversion rates. Collaborated with clients to develop brand-aligned copy, creatives, and email designs.

Freelance Digital Marketer at Self-Employed (Upwork & LinkedIn)

Provided digital marketing services focused on customer retention, lifecycle marketing, and growth. Strategized and executed email flows, managed paid ads, and supported Shopify optimization with brand-aligned copy and assets.

Freelance Digital Marketer at Upwork & LinkedIn

Provided email marketing services focused on customer retention and lifecycle marketing; strategized, designed, and implemented automated email flows (welcome series, abandoned cart, post-purchase, win-back); built high-converting campaigns using segmentation and A/B testing; managed Meta (Facebook) and Google Ads campaigns to drive lead generation and conversions across US & EU; built, set up, and optimized Shopify stores for better UX, design consistency, and higher conversion rates; collaborated with clients to develop brand-aligned copy and creatives; used tools like Klaviyo, Mailchimp, and Shopify integrations to drive measurable results.

Freelance Digital Marketer at Self-employed - Upwork & LinkedIn

Provided email marketing, targeted ad campaigns, and lifecycle marketing; built automated email flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back); managed Meta (Facebook) and Google Ads campaigns; built Shopify stores; collaborated on brand-aligned copy and visuals; used Klaviyo, Mailchimp and Shopify integrations to drive measurable results.

Mentor at APSM UN VI, Bahawalpur

Guided and supported junior team members in event planning and execution. Shared past experiences to help improve operations, media strategy, and team coordination. Provided mentorship in content creation, branding, and on-ground management. Collaborated with the organizing committee to ensure smooth workflow and team motivation. Contributed to enhancing the overall event experience for participants and team members.

Mentor at PSM UN VI, Bahawalpur

Guided and supported junior team members in event planning and execution. Shared experiences to improve operations, media strategy, and team coordination. Provided mentorship in content creation, branding, and on-ground management. Collaborated with the organizing committee to ensure smooth workflow and team motivation. Contributed to enhancing the overall event experience.

Mentor at PSMU N VI, Bahawalpur

Guided and supported junior team members in event planning and execution. Shared past experiences to help improve operations, media strategy, and team coordination. Provided mentorship in areas like content creation, branding, and on-ground management. Collaborated with the organizing committee to ensure smooth workflow and team motivation. Contributed to enhancing the overall event experience for participants and team members.

Mentor at APSM UN IV, Bahawalpur

Guided and supported junior team members in event planning and execution. Shared past experiences to help improve operations, media strategy, and team coordination. Provided mentorship in areas like content creation, branding, and on-ground management. Collaborated with the organizing committee to ensure smooth workflow and team motivation. Contributed to enhancing the overall event experience for participants and team members.

Social Media Executive at Marketing Crowds, Bahawalpur

Managed Marketing Crowds' social media pages; edited Instagram Reels and Stories; designed posts and thumbnails for Instagram & Facebook; created infographics for social media pages.

Social Media Executive at APSM UN V, Bahawalpur

Managed Marketing Crowds social media pages. Recorded and edited Instagram Reels and Stories. Designed posts and thumbnails for Instagram & Facebook. Created infographics for Social Media Pages.

Social Media Executive at Marketing Crowds, Bahawalpur

Managed Marketing Crowds’ social media pages. Recorded and edited Instagram Reels and Stories. Designed posts and thumbnails for Instagram & Facebook. Created infographics for social media pages.

Executive Officer at APSM UN IV, Bahawalpur

Managed all tasks for the Media & IT department. Designed and maintained Brand Identity. Created and managed Instagram Posts & Stories. Produced Marketing Videos, including Reels. Covered events with videography and media support.

Executive Officer at PSM UN V, Bahawalpur

Oversaw operational tasks, supported media & IT initiatives, and contributed to event planning and coordination.

Executive Officer at PSMU N V, Bahawalpur

Created and designed brand identity. Managed social media platforms Facebook & Instagram (handle @apsmun.nmc). Event coverage and marketing. HR tasks, including information and data management.

Executive Officer at APSM UN IV, Bahawalpur

Created and designed brand identity. Managed social media platforms Facebook & Instagram (@apsmun.nmc). Event coverage and marketing events. Handled HR tasks, including information & data management.

Director (Media & IT) at APSM UN IV, Bahawalpur

Oversaw Media & IT operations; produced marketing videos, including reels; handled videography and events coverage.

Director (Media & IT) at APSM UN IV, Bahawalpur

Managed media and IT functions; developed brand identity; produced social content including posts and stories.

Director (Media & IT) at PSMU N IV, Bahawalpur

Managed all tasks for the Media & IT department. Designed and maintained brand identity. Created and managed Instagram posts & stories. Produced marketing videos, including reels. Covered events with videography and media support.

Director (Media & IT) at APSM UN IV, Bahawalpur

Managed all tasks for the Media & IT department. Designed and maintained brand identity. Created and managed Instagram posts & stories. Produced marketing videos, including Reels. Covered events with videography and media support.

Staff (Media & IT - Graphic Designer) at APSM UN III, Bahawalpur

Designed Social Media Content and Posts. Designed Brand Identity. Designed billboards and pan- flexes.

Staff (Media & IT - Graphic Designer) at APSM UN III, Bahawalpur

Designed social media content, branding assets, Billboards and Panflex; contributed to graphic design work.

Staff (Media & IT - Graphic Designer) at APSM UN III, Bahawalpur

Designed social media content and posts. Created brand identity. Designed billboards and flex banners (panaflex).