I am a strategic and data-driven Customer Acceleration & Demand Generation Marketer with over 5 years of experience in B2B SaaS and agency environments. I have a proven track record of building and launching multi-channel campaigns including email, webinars, social, and paid media, and I’m adept at aligning cross-functional teams, launching go-to-market strategies, and driving lifecycle engagement for both technical and non-technical personas. I specialize in campaign management, analytics, and execution using tools like Marketo, GA4, and Asana. Known for delivering scalable programs with measurable ROI, I focus on optimizing campaign performance and developing compelling content that resonates with both internal and external stakeholders.…

Aarfain Haider

I am a strategic and data-driven Customer Acceleration & Demand Generation Marketer with over 5 years of experience in B2B SaaS and agency environments. I have a proven track record of building and launching multi-channel campaigns including email, webinars, social, and paid media, and I’m adept at aligning cross-functional teams, launching go-to-market strategies, and driving lifecycle engagement for both technical and non-technical personas. I specialize in campaign management, analytics, and execution using tools like Marketo, GA4, and Asana. Known for delivering scalable programs with measurable ROI, I focus on optimizing campaign performance and developing compelling content that resonates with both internal and external stakeholders.…

Available to hire

I am a strategic and data-driven Customer Acceleration & Demand Generation Marketer with over 5 years of experience in B2B SaaS and agency environments. I have a proven track record of building and launching multi-channel campaigns including email, webinars, social, and paid media, and I’m adept at aligning cross-functional teams, launching go-to-market strategies, and driving lifecycle engagement for both technical and non-technical personas.

I specialize in campaign management, analytics, and execution using tools like Marketo, GA4, and Asana. Known for delivering scalable programs with measurable ROI, I focus on optimizing campaign performance and developing compelling content that resonates with both internal and external stakeholders.

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Skills

Experience Level

Email Marketing
Expert
GA4
Expert
LinkedIn
Expert
Google Ads
Expert
Microsoft Office
Expert
Social Media Design
Expert
Google Drive
Expert
HubSpot
Expert
Web Design
Expert
Facebook Ads
Intermediate
SEO
Intermediate
WordPress
Intermediate
Jira
Intermediate
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Language

English
Fluent

Work Experience

Account Strategist at Directive Consulting
January 1, 2025 - Present
Managed a total of $500K+ in ad spending across LinkedIn campaigns. Led integrated paid campaigns aligned with product launch timelines and customer engagement strategies. Reduced cost per lead by 11% and improved engagement rates by 23% through ad testing and asset iteration. Produced post-campaign performance reviews and optimized campaigns based on engagement and CPL insights.
Digital Marketing Strategist at Tundra Technical Solutions
November 30, 2024 - July 9, 2025
Designed and executed end-to-end campaigns including email, webinars, landing pages, and social, driving a 34% increase in community sign-ups. Partnered with Customer Success and Talent teams to promote education and certification programs via targeted email nurture campaigns and webinars. Revamped landing pages leading to a 150% increase in resume submissions and supported new offering launches. Tracked campaign success through analytics dashboards and shared actionable insights.
Founder and Innovator at Cohort Max
November 30, 2023 - July 9, 2025
Built and marketed an in-house content and community platform, growing an audience of 25K+ LinkedIn professionals. Created high-engagement webinars and email sequences targeted to developers, marketers, and consultants. Developed asset kits and partnered with media vendors for campaign distribution and execution.
Media and Communications Manager at Market Pro
November 30, 2023 - July 9, 2025
Developed and implemented customer-facing communication and content strategies for 10+ startups. Led event planning and logistics for startup pitch events, investor webinars, and launch activations. Managed social and design departments, achieved higher ROI through organic traffic, and implemented LinkedIn Influencer Marketing for a Q-commerce brand. Led media buying and executed customized B2B marketing campaigns. Managed media strategies encompassing digital and physical identity for startups, pre-launch partnerships, communications plans, social media strategy, and corporate partnerships generating a revenue pipeline of $75k.
Account Strategist at Directive Consulting
January 1, 2025 - Present
Managed a total of $500K+ in ad spending across LinkedIn campaigns. Led integrated paid campaigns in alignment with product launch timelines and customer engagement strategies. Reduced Cost Per Lead (CPL) by 11% and improved engagement rates by 23% through ad testing and asset iteration. Produced post-campaign performance reviews and optimized based on engagement and CPL insights.
Digital Marketing Strategist at Tundra Technical Solutions
November 30, 2024 - July 9, 2025
Designed and executed end-to-end campaigns including email, webinars, landing pages, and social media, resulting in a 34% increase in community sign-ups. Partnered with Customer Success and Talent teams to promote education and certification programs through targeted email nurture campaigns and webinar promotions. Revamped landing pages to drive resume submissions by 150% and supported new offering launches. Tracked campaign success via analytics dashboards and shared actionable optimizations.
Founder and Innovator at Cohort Max
November 30, 2023 - July 9, 2025
Built and marketed an in-house content and community platform, growing an audience of over 25K LinkedIn professionals. Created high-engagement webinars and email sequences targeted to developers, marketers, and consultants. Created asset kits and partnered with media vendors for campaign distribution and execution.
Media and Communications Manager at Market Pro
November 30, 2023 - July 9, 2025
Developed and implemented customer-facing communication and content strategies for over 10 startups. Led event planning and logistics for startup pitch events, investor webinars, and launch activations. Led the social and design department, achieving higher ROI through organic traffic and implementing LinkedIn Influencer Marketing for a Q-commerce brand. Led media buying for clients and executed customized B2B marketing campaigns. Developed and managed media strategies, encompassing digital and physical identity for over 10 startups. Managed in-house and external communications and led pre-launch partnerships and communication plans for scaling 5 startups. Headed social media strategy and managed corporate partnerships, generating a revenue pipeline of $75K.
Account Strategist at Directive Consulting
January 1, 2025 - Present
Managed over $500K in ad spending across LinkedIn campaigns, leading integrated paid campaigns aligned with product launches and customer engagement strategies. Achieved an 11% reduction in cost per lead and improved engagement rates by 23% through ad testing and asset iteration. Produced post-campaign performance reviews and optimized based on insights.
Digital Marketing Strategist at Tundra Technical Solutions
November 1, 2024 - August 27, 2025
Designed and executed end-to-end campaigns including email, webinars, landing pages, and social media, driving a 34% increase in community sign-ups. Collaborated with Customer Success and Talent teams to promote education and certification programs through targeted email nurtures and webinars. Revamped landing pages to boost resume submissions by 150% and supported new offering launches. Monitored campaign success using analytics dashboards and provided actionable optimizations.
Founder and Innovator at Cohort Max
November 1, 2023 - August 27, 2025
Built and marketed an in-house content and community platform, growing an audience of 25K+ LinkedIn professionals. Created high-engagement webinars and email sequences targeting developers, marketers, and consultants. Developed asset kits and partnered with media vendors for campaign distribution and execution.
Media and Communications Manager at Market Pro
November 1, 2023 - August 27, 2025
Developed and implemented customer-facing communication and content strategies for over 10 startups. Led event planning and logistics for startup pitch events, investor webinars, and launch activations. Supervised social and design departments, increased ROI through organic traffic, and implemented LinkedIn Influencer Marketing for a Q-commerce brand. Led media buying and executed customized B2B marketing campaigns. Managed media strategies including digital and physical branding for startups, led pre-launch partnerships and communication plans, and headed social media strategy and corporate partnerships generating a $75k revenue pipeline.
Account Strategist at Directive Consulting
January 1, 2025 - Present
Managed over $500K in ad spending across LinkedIn campaigns. Led integrated paid campaigns aligned with product launches and customer engagement strategies. Reduced cost per lead (CPL) by 11% and improved engagement rates by 23% through ad testing and asset iteration. Produced post-campaign performance reviews and optimized campaigns based on engagement and CPL insights.
Digital Marketing Strategist at Tundra Technical Solutions
November 1, 2024 - August 27, 2025
Designed and executed end-to-end campaigns including email, webinars, landing pages, and social media to drive a 34% increase in community sign-ups. Partnered with Customer Success and Talent teams to promote education and certification programs through email nurtures and webinar promotions. Revamped landing pages to increase resume submissions by 150% and supported new offering launches. Tracked campaign success using analytics dashboards and provided actionable optimizations.
Founder and Innovator at Cohort Max
November 1, 2023 - August 27, 2025
Built and marketed an in-house content and community platform, growing an audience of over 25K LinkedIn professionals. Created high-engagement webinars and email sequences targeted at developers, marketers, and consultants. Developed asset kits and partnered with media vendors for campaign distribution and execution.
Media and Communications Manager at Market Pro
November 1, 2023 - August 27, 2025
Developed and implemented customer-facing communication and content strategies for over 10 startups. Led event planning and logistics for startup pitch events, investor webinars, and launch activations. Managed social and design departments, increasing ROI through organic traffic and implementing LinkedIn Influencer Marketing for a Q-commerce brand. Led media buying and executed customized B2B marketing campaigns. Managed media strategies, both digital and physical identity, for multiple startups. Led pre-launch partnerships and communications plans for scaling startups. Headed social media strategy and managed corporate partnerships generating a $75K revenue pipeline.

Education

Master’s at National University of Science & Technology
January 1, 2015 - December 31, 2017
Bachelor of Science at Forman Christian College University
January 1, 2011 - December 31, 2015
Master's at National University of Science & Technology
January 1, 2013 - December 31, 2015
Bachelor of Science at Forman Christian College University
January 1, 2009 - December 31, 2013
Master's: Mass Communication at National University of Science & Technology
January 11, 2030 - August 27, 2025
Bachelor of Science: Mass Communication at Forman Christian College University
January 11, 2030 - August 27, 2025
Master's at National University of Science & Technology
January 11, 2030 - August 27, 2025
Bachelor of Science at Forman Christian College University
January 11, 2030 - August 27, 2025

Qualifications

ACCES Bridging Program: Digital Marketing Strategies for Canadian Businesses
January 11, 2030 - July 9, 2025
META Marketing Analyst
January 11, 2030 - July 9, 2025
META Blueprint
January 11, 2030 - July 9, 2025
ACCES Bridging Program: Digital Marketing Strategies for Canadian Businesses
January 11, 2030 - August 27, 2025
META Marketing Analyst
January 11, 2030 - August 27, 2025
META Blueprint
January 11, 2030 - August 27, 2025
ACCES Bridging Program: Digital Marketing Strategies for Canadian Businesses
January 11, 2030 - August 27, 2025
META Marketing Analyst
January 11, 2030 - August 27, 2025
META Blueprint
January 11, 2030 - August 27, 2025

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Retail, Consumer Goods
    paper DACH Market Entry & Data-Driven Performance Strategy

    Description:
    This project outlines a comprehensive 90-day go-to-market strategy for launching a B2B SaaS product in Germany, Austria, and Switzerland (DACH region) with a €200K performance marketing budget. The strategy is built around a data-driven approach, connecting market sizing (TAM/SAM/SOM) with LTV:CAC planning, ensuring sustainable and scalable growth.

    Key components include:

    ICP & TAM Breakdown: Targeting mid-sized enterprises (50–1000 employees) in SaaS, IT, Fintech, and LegalTech sectors with high tech readiness.

    Channel Mix & Budget Allocation: Optimized distribution across Meta, Google Ads, LinkedIn, and YouTube Shorts, aligned with TOFU/MOFU/BOFU funnel stages.

    Performance Measurement: Weekly KPI dashboards tracking CPL, SQLs, CAC, ROAS, and pipeline velocity.

    Creative Fatigue Strategy: Regular rotation of localized content (UGC, video, carousels) to maintain engagement and prevent ad fatigue.

    Attribution & Privacy Solutions: Addressing iOS ATT fallout, GDPR compliance, and attribution discrepancies with server-side GTM, enhanced conversions, and data unification.

    Revenue Forecasting: Projected 3:1 LTV:CAC ratio, <6-month payback period, and scalable revenue impact up to €12M in LTV under aggressive growth.