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Performance marketing specialist with three years of full-time agency experience running Google Ads, Meta Ads, SEO, and analytics for eCommerce and service businesses, plus additional part-time search marketing work before that. I manage large ad budgets and focus on what the numbers mean for the business rather than optimizing for vanity metrics. I work hands-on across GA4, Google Tag Manager, Google Merchant Center, and conversion tracking, using attribution data to drive budget and targeting decisions. I also support eCommerce growth with SEO, feed optimization, technical fixes, and performance reporting/audits directly for clients.…Performance marketing specialist with three years of full-time agency experience running Google Ads, Meta Ads, SEO, and analytics for eCommerce and service businesses, plus additional part-time search marketing work before that. I manage large ad budgets and focus on what the numbers mean for the business rather than optimizing for vanity metrics. I work hands-on across GA4, Google Tag Manager, Google Merchant Center, and conversion tracking, using attribution data to drive budget and targeting decisions. I also support eCommerce growth with SEO, feed optimization, technical fixes, and performance reporting/audits directly for clients.

Aaruran Balasubramaniam

Performance Marketer, PPC Manager, Digital Marketer, +2

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Performance marketing specialist with three years of full-time agency experience running Google Ads, Meta Ads, SEO, and analytics for eCommerce and service businesses, plus additional part-time search marketing work before that. I manage large ad budgets and focus on what the numbers mean for the business rather than optimizing for vanity metrics. I work hands-on across GA4, Google Tag Manager, Google Merchant Center, and conversion tracking, using attribution data to drive budget and targeting decisions. I also support eCommerce growth with SEO, feed optimization, technical fixes, and performance reporting/audits directly for clients.…Performance marketing specialist with three years of full-time agency experience running Google Ads, Meta Ads, SEO, and analytics for eCommerce and service businesses, plus additional part-time search marketing work before that. I manage large ad budgets and focus on what the numbers mean for the business rather than optimizing for vanity metrics. I work hands-on across GA4, Google Tag Manager, Google Merchant Center, and conversion tracking, using attribution data to drive budget and targeting decisions. I also support eCommerce growth with SEO, feed optimization, technical fixes, and performance reporting/audits directly for clients.

Available to hire

Performance marketing specialist with three years of full-time agency experience running Google Ads, Meta Ads, SEO, and analytics for eCommerce and service businesses, plus additional part-time search marketing work before that. I manage large ad budgets and focus on what the numbers mean for the business rather than optimizing for vanity metrics.

I work hands-on across GA4, Google Tag Manager, Google Merchant Center, and conversion tracking, using attribution data to drive budget and targeting decisions. I also support eCommerce growth with SEO, feed optimization, technical fixes, and performance reporting/audits directly for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Tamil

Fluent

English

Advanced

Work Experience

Founder at Tanvi Analytics (Performance Marketing Agency)

January 1, 2026 - Present

Google Ads and Meta Ads account management for eCommerce and service-business clients, including conversion/event tracking via GA4 and Google Tag Manager. Sets up Google Merchant Center and performs feed optimization for eCommerce accounts. Handles on-page and technical SEO (keyword research to site-structure fixes) and delivers performance reporting and account audits directly. Builds eCommerce growth strategy connecting ad spend and SEO efforts back to overall revenue goals.

Performance Marketing Executive at Blossom Ads

January 1, 2022 - January 1, 2025

Managed an average monthly ad budget of ₹3.7M across eCommerce and HVAC client accounts. Drove account optimization to grow one client’s revenue 5x without increasing ad spend. Ran a major jewellery eCommerce account with ~₹2M/month spend across 50+ active campaigns. Implemented GA4, Google Tag Manager, Google Merchant Center, and reporting systems across client accounts; partnered on continuous optimization to improve efficiency (e.g., CPA).

Digital Marketing Assistant at Rathi Media (Part-time)

January 1, 2015 - January 1, 2022

Built and optimized Google Search campaigns, performing keyword research and search-intent analysis. Worked on on-page and technical SEO improvements. Achieved CPA reduction of 18% for a real estate client via keyword refinement and geo-targeting, and improved an eCommerce client’s rankings from page 3 to page 1 on Google (including multiple #1 keywords).