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Why? Because behind every metric is a human decision. I’m a operations & growth marketer with 5+ years of experience driving acquisition, conversion and lifecycle growth across SaaS, media, academia, startups and nonprofits. I love scaling multi-channel demand programs, optimizing paid media performance, building analytics and aligning marketing with revenue outcomes. I love to combine behavioral insight with data-driven experimentation to create scalable growth - grounded in a still human philosophy. I aim to turn insights into revenue by collaborating across teams and keeping a customer-centric lens at the core of growth decisions.…Why? Because behind every metric is a human decision. I’m a operations & growth marketer with 5+ years of experience driving acquisition, conversion and lifecycle growth across SaaS, media, academia, startups and nonprofits. I love scaling multi-channel demand programs, optimizing paid media performance, building analytics and aligning marketing with revenue outcomes. I love to combine behavioral insight with data-driven experimentation to create scalable growth - grounded in a still human philosophy. I aim to turn insights into revenue by collaborating across teams and keeping a customer-centric lens at the core of growth decisions.

Aarya Upadhyay

Marketing Strategist, Growth Marketer, Content Strategist, +2

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Why? Because behind every metric is a human decision. I’m a operations & growth marketer with 5+ years of experience driving acquisition, conversion and lifecycle growth across SaaS, media, academia, startups and nonprofits. I love scaling multi-channel demand programs, optimizing paid media performance, building analytics and aligning marketing with revenue outcomes. I love to combine behavioral insight with data-driven experimentation to create scalable growth - grounded in a still human philosophy. I aim to turn insights into revenue by collaborating across teams and keeping a customer-centric lens at the core of growth decisions.…Why? Because behind every metric is a human decision. I’m a operations & growth marketer with 5+ years of experience driving acquisition, conversion and lifecycle growth across SaaS, media, academia, startups and nonprofits. I love scaling multi-channel demand programs, optimizing paid media performance, building analytics and aligning marketing with revenue outcomes. I love to combine behavioral insight with data-driven experimentation to create scalable growth - grounded in a still human philosophy. I aim to turn insights into revenue by collaborating across teams and keeping a customer-centric lens at the core of growth decisions.

Available to hire

Why? Because behind every metric is a human decision. I’m a operations & growth marketer with 5+ years of experience driving acquisition, conversion and lifecycle growth across SaaS, media, academia, startups and nonprofits. I love scaling multi-channel demand programs, optimizing paid media performance, building analytics and aligning marketing with revenue outcomes. I love to combine behavioral insight with data-driven experimentation to create scalable growth - grounded in a still human philosophy.

I aim to turn insights into revenue by collaborating across teams and keeping a customer-centric lens at the core of growth decisions.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Demand Generation Specialist at University of New Haven

February 1, 2024 - December 1, 2025

Executed end-to-end multi-channel campaigns across five academic brands, managing setup, stakeholder coordination and launch optimization, increasing engagement by 70%. Developed GA4 + Looker Studio dashboards to monitor campaigns, traffic sources, content performance and conversion behavior, improving reporting accuracy. Partnered with enrollment teams to align campaigns with application and enrollment targets, creating shared KPIs and feedback loops between marketing and admissions.

Marketing Operations & Content at American Business Review

February 1, 2024 - December 1, 2025

Managed timelines and content distribution for journal launches across two volumes (four issues), aligning editorial, marketing and leadership stakeholders to ensure on-time compliant execution. Designed repeatable marketing workflows to standardize publishing, promotion, and reporting processes, increasing execution efficiency and launch consistency while expanding reach and engagement among professional audiences. Served as primary coordination lead between editors, reviewers, and leadership, mirroring agency-style client management and cross-functional communication.

Email & Content Marketing at Live Girl Inc.

June 1, 2025 - July 1, 2025

Implemented donor and community email campaigns using HubSpot & Mailchimp, achieving 32% average open rates through segmentation and subject line testing. Designed automated welcome and re-engagement flows to nurture new subscribers and revive inactive audiences, strengthening long-term engagement. Produced 30+ creative assets supporting campaigns like SHE IS RISING, contributing to a 30% uplift in interaction while analyzing campaign metrics to refine CTAs, storytelling angles and timing strategies to maximize response rates.

Founding Growth Marketing Officer at Great Space Innovations Pvt. Ltd

December 1, 2022 - December 1, 2023

Built the company’s digital ecosystem from 0 to 1 including website UX, SEO structure and brand copy, resulting in a 20% increase in digital engagement and a scalable growth foundation. Designed a multi-channel acquisition strategy spanning organic search, social media, referral traffic and acted as strategic growth partner to founders - connecting marketing initiatives directly to revenue objectives and pipeline growth. Led brand storytelling and visual direction by coordinating with photographers and designers to craft conversion-driven narratives, improving content interaction by 15%. Developed growth-focused creative briefs for 11 client interior projects, reducing revision cycles by 25% and improving alignment between clients and design teams.

Paid Marketing Strategist at Media Solace

February 1, 2022 - June 1, 2022

Directed full-funnel campaign strategy for 20+ brands across Meta Ads, Shopify and Amazon Ads - generating a 75% increase in reach through audience segmentation, creative testing and funnel optimization (as well as budgets). Developed performance systems (editorial pipelines, analytics tracking, optimization loops) that strengthened message consistency and delivered a 50% lift in campaign ROI through data-driven iteration.

Marketing & Operations Lead at AIESEC

August 1, 2019 - January 1, 2022

Spearheaded multi-country brand storytelling across India, MEA, and Africa - transforming participant experiences into high-impact campaigns that drove 200% program growth and deeper partner engagement. Designed cross-border communication frameworks and operational workflows that aligned regional teams, partners, and volunteers under a unified narrative and execution strategy.