Hi, I’m Aashay Kumar, a Chicago-based SEO and digital marketing professional focused on turning data into growth. I’ve built and executed SEO programs, content strategies, and conversion-enhancement initiatives across multiple industries, driving increases in organic traffic, engagement, and donor conversions. I thrive in collaborative settings and enjoy translating complex data into clear, actionable marketing insights. When I’m not optimizing campaigns, I enjoy exploring AI-powered tools and new growth techniques to scale performance. I’m passionate about shaping data-driven strategies that align with business goals and deliver measurable results for teams and campaigns alike.

Aashay Kumar

Hi, I’m Aashay Kumar, a Chicago-based SEO and digital marketing professional focused on turning data into growth. I’ve built and executed SEO programs, content strategies, and conversion-enhancement initiatives across multiple industries, driving increases in organic traffic, engagement, and donor conversions. I thrive in collaborative settings and enjoy translating complex data into clear, actionable marketing insights. When I’m not optimizing campaigns, I enjoy exploring AI-powered tools and new growth techniques to scale performance. I’m passionate about shaping data-driven strategies that align with business goals and deliver measurable results for teams and campaigns alike.

Available to hire

Hi, I’m Aashay Kumar, a Chicago-based SEO and digital marketing professional focused on turning data into growth. I’ve built and executed SEO programs, content strategies, and conversion-enhancement initiatives across multiple industries, driving increases in organic traffic, engagement, and donor conversions. I thrive in collaborative settings and enjoy translating complex data into clear, actionable marketing insights.

When I’m not optimizing campaigns, I enjoy exploring AI-powered tools and new growth techniques to scale performance. I’m passionate about shaping data-driven strategies that align with business goals and deliver measurable results for teams and campaigns alike.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

SEO & Digital Marketing Intern at PCOS Challenge
January 1, 2026 - April 1, 2026
Collaborated with fundraising to drive donor donations; improved lead nurturing and growth campaigns, achieving 14% conversion. Streamlined programmatic SEO across 40+ pages, cutting implementation time by 40%. Generated FAQ schemas and structured data to boost featured snippets and reinforce E-E-A-T. Conducted keyword research and on-page SEO using AEO and GEO strategies to strengthen organic presence. Monitored weekly SEO metrics (organic traffic, rankings, impressions, CTR) with GA4 and Google Search Console.
Growth & SEO Marketing Associate at Keyser Corporation
August 1, 2025 - December 1, 2025
Increased brand engagement by 12% by producing 30+ branded social and content assets to support user acquisition. Collaborated with content creators to optimize content for search by aligning copy with target keywords identified through SEMrush and Google Search Console.
SEO Analyst at Radius Synergies International Pvt. Ltd
May 1, 2022 - June 1, 2024
Drove ~$360K+ in revenue by leading data-driven SEO and content strategy across organic search, paid social, and marketing campaigns. Revamped websites to increase impressions and engagement, coordinating cross-functional teams on an integrated brand strategy. Integrated CRM-based chatbot solutions to double qualified leads and improve conversion rates by 35%. Initiated a launch-focused end-to-end digital marketing campaign for a new IoT product using SEO, PPC, and social channels.
Digital Marketing Specialist at Guvi.in (Earlier Study Tonight)
January 1, 2021 - April 1, 2022
Scaled website traffic by 43% through SEO and SEM; grew Instagram followers by 83% and YouTube subscribers by 50% via 180+ branded graphics. Boosted CTR by 22% and achieved a 20% open rate with 12K+ subscribers through monthly email newsletters and audience segmentation. Maintained brand voice and editorial calendar, supervising 4,000+ tutorial articles optimized for organic search; stayed updated on Google algorithm changes to sustain ranking growth across ed-tech queries.

Education

M.S. in Marketing Analytics at Stuart School of Business, Illinois Institute of Technology
January 11, 2030 - June 9, 2026
Bachelors in Electronics & Communication Engineering at Manipal University Jaipur, India
January 11, 2030 - June 9, 2026

Qualifications

Google Analytics (GA4) Certification
January 11, 2030 - June 9, 2026
Professional Certificate in Marketing & Marketing Management
January 11, 2030 - June 9, 2026
McKinsey Forward Program (McKinsey & Company)
January 11, 2030 - June 9, 2026
Marketing Principles Simternship (Applied Marketing Simulation)
January 11, 2030 - June 9, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services