Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a UX researcher, designer, and product designer with 4 years of experience crafting digital products. I combine my business marketing background with strategic design thinking to align user-centered design with business goals and create impactful solutions. I’m experienced in designing AI-driven, data-informed interactions that push innovation and deliver meaningful experiences for users.…I’m a UX researcher, designer, and product designer with 4 years of experience crafting digital products. I combine my business marketing background with strategic design thinking to align user-centered design with business goals and create impactful solutions. I’m experienced in designing AI-driven, data-informed interactions that push innovation and deliver meaningful experiences for users.

Aashi Roy Santa Clara

Product Designer, UX Designer, Designer, +3





I’m a UX researcher, designer, and product designer with 4 years of experience crafting digital products. I combine my business marketing background with strategic design thinking to align user-centered design with business goals and create impactful solutions. I’m experienced in designing AI-driven, data-informed interactions that push innovation and deliver meaningful experiences for users.…I’m a UX researcher, designer, and product designer with 4 years of experience crafting digital products. I combine my business marketing background with strategic design thinking to align user-centered design with business goals and create impactful solutions. I’m experienced in designing AI-driven, data-informed interactions that push innovation and deliver meaningful experiences for users.

Available to hire

I’m a UX researcher, designer, and product designer with 4 years of experience crafting digital products. I combine my business marketing background with strategic design thinking to align user-centered design with business goals and create impactful solutions.

I’m experienced in designing AI-driven, data-informed interactions that push innovation and deliver meaningful experiences for users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Design Apprentice at Microsoft

April 1, 2025 - December 1, 2025

Led a 0-1 AI-driven design for a new SaaS product to improve cross-functional UX and business goal alignment; conducted 18 semi-structured user interviews and translated research insights into AI-integrated design concepts; led a co-design workshop with 8 senior stakeholders at Microsoft HQ to finalize design direction; created high-fidelity prototypes and iterated through 7 usability tests.

UX Research Intern at Answers From Me

June 1, 2025 - September 1, 2025

Audited 15+ competitor AI tools and performed a competitive feature analysis to guide product strategy; interviewed 5 users from the platform dataset to identify behavioral patterns and usability challenges; delivered research and data-driven design strategies driving product positioning in the AI market.

UX Designer at DesignCoz

May 1, 2021 - May 1, 2024

Spearheaded end-to-end UX/UI design process (UX research, user flows, low-fi wireframes, visual design, prototyping), contributing to an Android app that achieved 10M+ downloads; collaborated with the founder to pitch design solutions using strong product thinking to drive decisions; reduced in-game drop-off by 25% through game-design analysis, usage data evaluation, and redesign of key interactions; conducted market and competitive analysis across 10+ apps to identify feature gaps and strengthen product differentiation; increased revenue by crafting a strategic user journey for the paid version to maximize conversions.

UX Designer at Dhanvarsha

July 1, 2021 - July 1, 2021

Designed wireframes for the fintech dashboard; conducted competitive analysis and contributed to an iOS mobile app that served 23,498 borrowers and disbursed 17,846 loans in India as of July 2021.

Product Design Apprenticeship (AI Tool for Fostering Cross Collaboration) at Microsoft

April 1, 2025 - December 1, 2025

Led a 0-1 AI-driven design for a new SaaS product to improve cross-functional UX and business goal alignment; conducted 18 semi-structured user interviews and translated research insights to AI-integrated design concepts; led a co-design workshop with 8 senior stakeholders at Microsoft HQ to finalize design direction; created high-fidelity prototypes and iterated through 7 usability tests.