I’m Aashka Mehta, a fashion designer with 10+ years of experience in the U.S. fashion industry, specializing in activewear, athleisure, sustainable knitwear, and cut-and-sew knits. I lead design and development from concept to production, focusing on performance, comfort, and modern aesthetics. I foster collaboration across design, production, and marketing to deliver innovative collections on schedule while upholding strong brand storytelling and sustainability.
I founded Shop AASHKA to build luxury knitwear and activewear with sustainable sourcing and responsible practices. I have led design teams at Buffbunny and Nordstrom, driving concept development, fittings, and vendor collaboration, and I thrive in fast-paced environments that demand creativity, attention to detail, and a clear, customer-focused vision.
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