Hi, I'm Ana. I'm a passionate founder and creative mind behind THEPEARLCLUB, where I design and curate unique jewelry pieces that resonate with current trends and the brand’s identity. Alongside running the business, I also model our collections and lead marketing efforts to grow our presence. I also work as a model and influencer in Barcelona, creating authentic content that connects with audiences and boosts brand visibility. With a strong grasp of social media trends and marketing strategies, I love collaborating with brands and developing content that really engages. When I'm not working, you'll find me engaged in activities like chess, tennis, or photography – always exploring creativity and new ideas.

Ana Baratashvili

Hi, I'm Ana. I'm a passionate founder and creative mind behind THEPEARLCLUB, where I design and curate unique jewelry pieces that resonate with current trends and the brand’s identity. Alongside running the business, I also model our collections and lead marketing efforts to grow our presence. I also work as a model and influencer in Barcelona, creating authentic content that connects with audiences and boosts brand visibility. With a strong grasp of social media trends and marketing strategies, I love collaborating with brands and developing content that really engages. When I'm not working, you'll find me engaged in activities like chess, tennis, or photography – always exploring creativity and new ideas.

Available to hire

Hi, I’m Ana. I’m a passionate founder and creative mind behind THEPEARLCLUB, where I design and curate unique jewelry pieces that resonate with current trends and the brand’s identity. Alongside running the business, I also model our collections and lead marketing efforts to grow our presence.

I also work as a model and influencer in Barcelona, creating authentic content that connects with audiences and boosts brand visibility. With a strong grasp of social media trends and marketing strategies, I love collaborating with brands and developing content that really engages. When I’m not working, you’ll find me engaged in activities like chess, tennis, or photography – always exploring creativity and new ideas.

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Language

Georgian
Fluent
English
Fluent
Russian
Advanced
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Founder, Marketing Specialist, Designer and Model at THEPEARLCLUB
January 1, 2020 - Present
As the founder of a jewelry company, responsible for the full creative and operational vision of the brand. Designing and curating original jewelry pieces aligned with market trends and the brand's identity. Developing and executing comprehensive marketing strategies including social media campaigns, content creation, and brand partnerships to drive growth and increase customer engagement. Modeling the jewelry collections for lookbooks, advertising campaigns, and online promotions. Overseeing product development, managing client relationships, coordinating events, and researching market trends to innovate and expand the brand’s reach.
Model, Influencer, UGC Content Creator
January 1, 2021 - Present
Creating engaging visual and video content to promote brands, products, and services across social media platforms. Specializing in producing authentic, relatable content that builds trust with audiences and enhances brand visibility. Collaborating with brands to produce organic-style videos, product reviews, unboxings, tutorials, and lifestyle content tailored to marketing needs. Managing all aspects of content production including concept creation, styling, filming, editing, and post-production. Consistently creating high-performing content based on social media trends and algorithms to drive engagement, increase brand awareness, and support marketing objectives.
Social Media Specialist at Viscata
September 30, 2024 - July 21, 2025
Developed and executed social media strategies to enhance brand awareness, drive engagement, and increase online sales. Managed daily content creation, scheduling, and publishing across Instagram, Facebook, Pinterest, and TikTok. Collaborated with marketing and creative teams to design posts, write captions, and maintain brand voice consistency. Monitored social media analytics with Excel spreadsheets and adjusted strategies to optimize reach and engagement. Engaged actively with the community by responding to comments, messages, and mentions. Contributed to influencer collaborations, paid advertising campaigns, and trend research.
Project Manager and Hostess at Caucasus University & GBSB Global Business School
December 31, 2023 - July 21, 2025
Managed organization and execution of academic and promotional events including logistics, timelines, stakeholder communication, and successful project completion. Prepared materials, arranged venues, oversaw guest lists, and supervised event staff. Represented universities at official events as hostess, welcoming guests, supporting attendees, and ensuring professional experiences. Provided information about programs and supported networking opportunities, enhancing public relations, multitasking, and professional communication skills.
Founder, Marketing Specialist, Designer and Model at THEPEARLCLUB
January 1, 2020 - Present
As the founder of a jewelry company, responsible for the full creative and operational vision of the brand. Design and curate original jewelry pieces ensuring alignment with market trends and brand identity. Develop and execute comprehensive marketing strategies including social media campaigns, content creation, and brand partnerships to drive growth and customer engagement. Lead design and marketing efforts, model jewelry collection for lookbooks, advertising campaigns, and online promotions working with photographers and stylists. Oversee product development, manage client relationships, coordinate events such as brand launches or pop-up stores, and research market trends to innovate and expand the brand’s reach.
Model, Influencer, UGC Content Creator
January 1, 2021 - Present
Create engaging visual and video content promoting brands, products, and services across social media platforms. Specialize in authentic, relatable content that builds trust with audiences and enhances brand visibility. Collaborate with brands to develop organic-style videos, product reviews, unboxings, tutorials, and lifestyle content tailored to marketing needs. Manage all aspects of content production including concept creation, styling, filming, editing, and post-production. Use strong understanding of social media trends and platform algorithms to consistently create high-performing content that drives engagement and increases brand awareness.
Social Media Specialist at Viscata
September 30, 2024 - July 30, 2025
Developed and executed social media strategies to enhance brand awareness, engagement, and online sales. Managed daily content creation, scheduling, and publishing across Instagram, Facebook, Pinterest, and TikTok. Collaborated with marketing and creative teams to design posts, write captions, and ensure brand voice consistency. Monitored social media analytics and performance metrics using Excel and adjusted strategies to optimize reach and engagement. Engaged with the community by responding to comments, messages, and mentions to foster a loyal audience. Contributed to influencer collaborations, paid advertising campaigns, and trend research to keep social presence fresh and competitive.
Project Manager and Hostess at Caucasus University & GBSB Global Business School
December 31, 2023 - July 30, 2025
Managed organization and execution of academic and promotional events. Coordinated logistics, timelines, communications and ensured project completion. Prepared materials, arranged venues, oversaw guest lists, and supervised event staff. Represented universities at official events, welcoming guests, assisting attendees, providing information, and supporting networking. Strengthened skills in event planning, public relations, multitasking, and professional communication.

Education

Masters at GBSB Global Business School
January 1, 2016 - December 31, 2020
BA at Caucasus University
January 1, 2016 - December 31, 2020
Masters at GBSB Global Business School
January 1, 2016 - December 31, 2020
BA at Caucasus University
January 1, 2016 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Education, Travel & Hospitality