Available to hire
Hey, I’m Aleksey. I help find, plan for, and capture growth opportunities in SEO and digital. If you’re looking to build products, channels and content that move the needle, I’ve got you covered.
With 15 years in SEO, 6 years in-house for global ecommerce SEO and content, and 6 years as a fractional consultant, I’ve built growth engines, tools, and leadership frameworks for brands like Adidas Originals, J.Crew, Madewell and Victoria Beckham Beauty. I’m focused on revenue, organic visits, user engagement, and product-market fit, and I love turning data into practical, scalable growth playbooks that executives can trust and teams can execute.
Language
English
Fluent
Russian
Fluent
Work Experience
Associate Director, E-commerce at SmartSites
July 1, 2011 - January 31, 2012Managed OutdoorGear.net (4,000+ products) and associated stakeholders. Created and optimized site copy, blog content, product data and reviews. Worked directly with suppliers and niche influencers to develop growth strategies and increase target user engagement. Served as brand ambassador for OutdoorGear.net.
Director, Business Development & SEO at SmartSites
October 1, 2012 - January 1, 2013Provided direction for agency rebranding and offering restructuring. Trained and educated new employees in sales, client management, product awareness and corporate image. Directly advised CEO and COO on mission-critical growth decisions and helped build market presence by identifying, cultivating and acquiring business relationships.
SEO Manager at SmartSites
January 1, 2012 - October 1, 2012Acquired and managed 50+ accounts, ranging from small businesses to large, multinational enterprises. Developed and optimized assets and content strategies for client properties to ensure maximum exposure in search. Refined selling and client management processes, leading to increased account acquisition, higher closing rates, and longer-term value.
Search & Digital Marketing Manager at Global Works
December 31, 2012 - October 31, 2014Optimized, maintained and reported on global SEO/SEM efforts for multiple business units across five web properties. Compiled pre-launch targeting data for multi-million-dollar international digital campaigns. Created, optimized and managed roughly $90,000 monthly paid advertising budgets across Facebook, Twitter and Google platforms. Gathered and analyzed data from dozens of channels to identify growth opportunities and recommendations.
SEO Planning & Content Marketing Lead at adidas
August 17, 2017 - December 20, 2020Owned future SEO growth (2–5-year lead time.)
Drove €1.24 million in yearly incremental revenue growth.
Identified existing product range gaps in multi-billion-dollar markets.
Developed and integrated consumer analytics tools for senior leadership, business
unit, and executive strategy.
Built and leveraged business-critical relationships with key stakeholders in senior
management and business units.
Ranked for 43,000 new keywords, captured 3,360 backlinks, and created an
$18k/month revenue channel by creating and operating the content platform and
pipeline.
Oversaw creation, migration and publishing of 250 editorial content pieces.
Founder & Lead Consultant at Resonance Consulting Group
December 18, 2020 - PresentHelping high-throughput ecommerce brands identify and capture key growth areas in
SEO and content marketing.
Educating and enabling key stakeholders on ecommerce SEO best practices.
Leading client SEO/GEO strategy and product backlog.
Developed an analytics tool to help brands better understand their consumers, and
start-ups find product market fit faster.
Developed a semantic keyword tool, saving SEO's hours of manual work.
Lead SEO/GEO Ops for J.Crew, Madewell, and Victoria Beckham Beauty
Education
Bachelor of Business Administration in Marketing at Baruch College
January 11, 2007 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Consumer Goods, Professional Services, Media & Entertainment
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