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I'm a multidisciplinary designer and creative director with experience building visual identities across music, culture, beauty, and lifestyle brands. I love creating artwork that tells a story rather than just looks good, and I have a strong eye for typography, composition, and cohesive branding across multiple assets. Whether I'm designing cover art, custom graphics, or campaign visuals, I focus on creating work that feels distinctive, memorable, and true to the artist's vision. I'm highly collaborative, communicate clearly throughout the process, and consistently deliver polished, release-ready assets on deadline.…I'm a multidisciplinary designer and creative director with experience building visual identities across music, culture, beauty, and lifestyle brands. I love creating artwork that tells a story rather than just looks good, and I have a strong eye for typography, composition, and cohesive branding across multiple assets. Whether I'm designing cover art, custom graphics, or campaign visuals, I focus on creating work that feels distinctive, memorable, and true to the artist's vision. I'm highly collaborative, communicate clearly throughout the process, and consistently deliver polished, release-ready assets on deadline.

Abbey Franceschini

Graphic Designer, Brand Designer, Designer, +2

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I'm a multidisciplinary designer and creative director with experience building visual identities across music, culture, beauty, and lifestyle brands. I love creating artwork that tells a story rather than just looks good, and I have a strong eye for typography, composition, and cohesive branding across multiple assets. Whether I'm designing cover art, custom graphics, or campaign visuals, I focus on creating work that feels distinctive, memorable, and true to the artist's vision. I'm highly collaborative, communicate clearly throughout the process, and consistently deliver polished, release-ready assets on deadline.…I'm a multidisciplinary designer and creative director with experience building visual identities across music, culture, beauty, and lifestyle brands. I love creating artwork that tells a story rather than just looks good, and I have a strong eye for typography, composition, and cohesive branding across multiple assets. Whether I'm designing cover art, custom graphics, or campaign visuals, I focus on creating work that feels distinctive, memorable, and true to the artist's vision. I'm highly collaborative, communicate clearly throughout the process, and consistently deliver polished, release-ready assets on deadline.

Available to hire

I’m a multidisciplinary designer and creative director with experience building visual identities across music, culture, beauty, and lifestyle brands. I love creating artwork that tells a story rather than just looks good, and I have a strong eye for typography, composition, and cohesive branding across multiple assets. Whether I’m designing cover art, custom graphics, or campaign visuals, I focus on creating work that feels distinctive, memorable, and true to the artist’s vision. I’m highly collaborative, communicate clearly throughout the process, and consistently deliver polished, release-ready assets on deadline.

Skills

Brand Identity

Logo

Infographic

Experience Level

Brand Identity

Expert

Logo

Expert

Infographic

Intermediate

Work Experience

Lead Graphic Designer / Marketing Assistant at IMARAÏS Beauty By Sommer Ray

February 1, 2021 - Present

Led the development and evolution of the brand’s visual identity across digital, social, packaging, and campaign touchpoints; translated brand strategy into flexible visual systems; developed modular templates and asset frameworks to support high-volume content production; partnered cross-functionally with marketing and product teams to concept and execute campaign narratives from ideation through delivery; introduced GenAI-driven workflows to accelerate concept exploration, visual development, and iteration speed; balanced concept-driven work with production needs to deliver polished, system-aligned outputs across multiple channels.

Graphic Designer & Shop Manager at Instant Imprints

January 1, 2020 - January 1, 2024

Delivered end-to-end design solutions across print and digital, ensuring clarity, consistency, and production accuracy; managed multiple concurrent client projects, translating business needs into effective visual communication systems; oversaw production workflows, maintaining high standards in file preparation, formatting, and quality control; acted as a client-facing partner, aligning on goals and presenting strategic design solutions in a clear and professional manner.

Freelance Brand & Visual Designer at Niagara Region & Toronto, Ontario

January 1, 2017 - Present

Developed brand identities, visual systems, and campaign assets for clients across sports, events, hospitality, and culture-driven brands. Built identity systems and rollout strategies for emerging athletes, including logo design, content frameworks, and launch campaigns. Designed cohesive visual ecosystems for events and DJs, spanning social promotion, merchandise, and on-site experiences. Created campaign-driven content systems for lifestyle brands, balancing aesthetic direction with scalability and speed.

Freelance Brand & Visual Designer at Niagara Region & Toronto

January 1, 2017 - Present

Developed brand identities, visual systems, and campaign assets for clients across sports, events, hospitality, and culture-driven brands; built identity systems and rollout strategies for emerging athletes, including logo design, content frameworks, and launch campaigns; designed cohesive visual ecosystems for events and DJs, spanning social promotion, merchandise, and on-site experiences; created campaign-driven content systems for lifestyle brands, balancing aesthetic direction with scalability and speed. Selected clients include Ace Hotel, Chronic Ink (Toronto & NYC), GRETA Toronto, Hoop Dreams, Apartment 200, Waterworks Toronto.