Hi, I’m Abbey Fullarton, a Strategic Content Leader helping brands grow through multi-channel campaigns, creative storytelling, and data-driven marketing. I specialize in brand strategy, content development, and team leadership, with a track record of turning insights into engaging experiences across print, social, email, and digital channels.…

Abbey Fullarton

Hi, I’m Abbey Fullarton, a Strategic Content Leader helping brands grow through multi-channel campaigns, creative storytelling, and data-driven marketing. I specialize in brand strategy, content development, and team leadership, with a track record of turning insights into engaging experiences across print, social, email, and digital channels.…

Available to hire

Hi, I’m Abbey Fullarton, a Strategic Content Leader helping brands grow through multi-channel campaigns, creative storytelling, and data-driven marketing.

I specialize in brand strategy, content development, and team leadership, with a track record of turning insights into engaging experiences across print, social, email, and digital channels.

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Skills

Language

English
Fluent

Work Experience

Content & Digital Marketing Lead at Tulip Media Group
March 1, 2024 - January 1, 2026
Direct content strategy and digital marketing for a custom publishing and marketing agency, leading campaigns across social, email, print, and digital channels to drive lead generation and brand growth for Tulip and a diverse client portfolio.
Outreach Coordinator at New Brunswick Institute for Research, Data, and Training
January 1, 2021 - March 1, 2024
Managed outreach, marketing, and communications for a provincial non-profit research institute, collaborating with researchers and government on policy development initiatives in health, education, and social development.
Marketing Coordinator at Corey Nutrition Company
May 1, 2019 - October 1, 2020
Developed and executed marketing strategies for five pet food brands, focusing on e-commerce growth, brand positioning, and multi-channel campaign delivery; launched a direct-to-consumer e-commerce platform and led campaigns across Google Ads, social media, and email.
Community Manager at Rise
May 31, 2017 - April 19, 2019
Built community engagement, social media presence, and influencer partnerships to elevate brand visibility in the home design industry; developed integrated marketing campaigns leveraging paid advertising, SEO, and influencer collaborations; coordinated online events and digital initiatives to deepen customer relationships.

Education

Business Administration: Marketing at New Brunswick Community College
September 5, 2017 - June 14, 2019
Graduated with Honours, 4.0 GPA

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Healthcare, Real Estate & Construction, Government, Consumer Goods, Manufacturing, Non-Profit Organization, Retail, Wholesale & Distribution, Computers & Electronics, Telecommunications, Software & Internet, Energy & Utilities, Travel & Hospitality, Transportation & Logistics, Financial Services, Life Sciences

Skills