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Hi, I’m Abbie, a digital content creator with a passion for trend-driven storytelling. I create engaging content across platforms, analyse data and trends to maximise reach, and collaborate with 20+ brands and PR teams to deliver sponsored campaigns that perform and scale to millions of views. Beyond content, I founded Fairy Abbie Vintage to manage product sourcing, advertising campaigns, and customer experiences. My background as a model and designer informs my creative approach, and I’m skilled at building communities online while juggling business operations and compliance.…Hi, I’m Abbie, a digital content creator with a passion for trend-driven storytelling. I create engaging content across platforms, analyse data and trends to maximise reach, and collaborate with 20+ brands and PR teams to deliver sponsored campaigns that perform and scale to millions of views. Beyond content, I founded Fairy Abbie Vintage to manage product sourcing, advertising campaigns, and customer experiences. My background as a model and designer informs my creative approach, and I’m skilled at building communities online while juggling business operations and compliance.

Abbie Carl

Content Creator, Social Media Manager, Video Editor, +2

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Hi, I’m Abbie, a digital content creator with a passion for trend-driven storytelling. I create engaging content across platforms, analyse data and trends to maximise reach, and collaborate with 20+ brands and PR teams to deliver sponsored campaigns that perform and scale to millions of views. Beyond content, I founded Fairy Abbie Vintage to manage product sourcing, advertising campaigns, and customer experiences. My background as a model and designer informs my creative approach, and I’m skilled at building communities online while juggling business operations and compliance.…Hi, I’m Abbie, a digital content creator with a passion for trend-driven storytelling. I create engaging content across platforms, analyse data and trends to maximise reach, and collaborate with 20+ brands and PR teams to deliver sponsored campaigns that perform and scale to millions of views. Beyond content, I founded Fairy Abbie Vintage to manage product sourcing, advertising campaigns, and customer experiences. My background as a model and designer informs my creative approach, and I’m skilled at building communities online while juggling business operations and compliance.

Available to hire

Hi, I’m Abbie, a digital content creator with a passion for trend-driven storytelling. I create engaging content across platforms, analyse data and trends to maximise reach, and collaborate with 20+ brands and PR teams to deliver sponsored campaigns that perform and scale to millions of views.

Beyond content, I founded Fairy Abbie Vintage to manage product sourcing, advertising campaigns, and customer experiences. My background as a model and designer informs my creative approach, and I’m skilled at building communities online while juggling business operations and compliance.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Digital Content Creator at @fairyabbie

February 1, 2024 - Present

Create and publish engaging, trend-driven content across multiple platforms, analyse data and trends to maximise reach and visibility, and collaborate with 20+ brands and PR teams to secure partnerships and produce sponsored content and campaigns. Deliver high-performing, viral posts generating millions of views and interactions; trend-driven storytelling yielding an average of 2.8 million views with a 7.6% engagement rate annually.

Founder and Social Media Manager at Fairy Abbie Vintage

March 1, 2025 - Present

Oversee product sourcing, inventory management and order fulfilment to drive revenue growth and operational efficiency. Create, edit and deploy digital advertising campaigns while managing social media channels across multiple platforms to strengthen brand visibility and engagement. Handle customer interactions, financial management and administrative functions, ensuring compliance with platform policies and relevant laws. Achieved strong first-year profits by leveraging targeted online content to boost engagement and conversions.

Fashion and Runway Model at First Model Management

November 1, 2021 - October 31, 2024

Gained experience with leading agencies across global markets through high fashion campaigns, editorial features, commercial photoshoots, and runway shows, including four London Fashion Weeks, plus a VOGUE feature. Actively marketed myself in-person and online and built a strong personal brand, developing valuable industry relationships and insights.

Customer Assistant at The Co-op

October 1, 2021 - Present

Manage complex customer needs in-person and via phone in a fast-paced environment, serving 500+ shoppers daily. Part of a 20-person team delivering efficient customer service, handling secure cash and online payments, managing stock, and upholding safety and data-protection standards.

Administration Assistant at Attollo Building Design

March 1, 2020 - April 1, 2021

Provided administrative support by managing calendars, coordinating staff-client communications, handling data entry, and creating accurate pricing quotes. Used art and graphic design qualifications to create advertisements and bulk mail collateral to grow clientele and business potential.