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Hi! I'm Abby Cardinale, a social media, PR, and creator marketing strategist with more than 9 years of experience working with global retail brands. I specialize in managing native social content and large-scale influencer campaigns, always keeping industry trends and cultural relevance at the forefront. I love crafting strategic briefs, leading cross-functional teams, and driving brand awareness through all social platforms. Whether working with influencer partnerships or producing engaging social content, I bring a collaborative and creative spirit to every project.…Hi! I'm Abby Cardinale, a social media, PR, and creator marketing strategist with more than 9 years of experience working with global retail brands. I specialize in managing native social content and large-scale influencer campaigns, always keeping industry trends and cultural relevance at the forefront. I love crafting strategic briefs, leading cross-functional teams, and driving brand awareness through all social platforms. Whether working with influencer partnerships or producing engaging social content, I bring a collaborative and creative spirit to every project.

Abby Denora Cardinale

Social Media Freelancer, Influencer Marketing Manager, Digital Marketer, +6

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Hi! I'm Abby Cardinale, a social media, PR, and creator marketing strategist with more than 9 years of experience working with global retail brands. I specialize in managing native social content and large-scale influencer campaigns, always keeping industry trends and cultural relevance at the forefront. I love crafting strategic briefs, leading cross-functional teams, and driving brand awareness through all social platforms. Whether working with influencer partnerships or producing engaging social content, I bring a collaborative and creative spirit to every project.…Hi! I'm Abby Cardinale, a social media, PR, and creator marketing strategist with more than 9 years of experience working with global retail brands. I specialize in managing native social content and large-scale influencer campaigns, always keeping industry trends and cultural relevance at the forefront. I love crafting strategic briefs, leading cross-functional teams, and driving brand awareness through all social platforms. Whether working with influencer partnerships or producing engaging social content, I bring a collaborative and creative spirit to every project.

Available to hire

Hi! I’m Abby Cardinale, a social media, PR, and creator marketing strategist with more than 9 years of experience working with global retail brands. I specialize in managing native social content and large-scale influencer campaigns, always keeping industry trends and cultural relevance at the forefront.

I love crafting strategic briefs, leading cross-functional teams, and driving brand awareness through all social platforms. Whether working with influencer partnerships or producing engaging social content, I bring a collaborative and creative spirit to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

English

Fluent

Work Experience

Manager, Global Social Media at Esprit

June 1, 2023 - June 30, 2024

Owned strategic briefing for organic social campaigns across Instagram, Facebook, TikTok, Pinterest, and LinkedIn with a global combined audience of 4M, resulting in a 249% increase of followers in 2023. Created cross-functional processes with US and EMEA teams to ensure all revenue-driving initiatives were correctly executed on social platforms. Oversaw influencer campaigns across US and EMEA, driving brand awareness and conversion. Managed Global Community Manager and community needs. Led execution of social branded content in partnership with graphic design and copy leads.

Assistant Manager of Brand Engagement at Old Navy

September 1, 2020 - May 31, 2023

Supported Senior Manager of PR & Influencer Relations and Manager of Digital & Social Media to ensure cross-functional alignment for key initiatives. Owned strategic briefing for organic social campaigns across all platforms with a combined audience of 12M. Executed 15 successful influencer campaigns in 2022, garnering 2.7M impressions, overseeing casting, briefing, content creation, and full funnel paid media support. Led production for Instagram Live Shopping events, managing talent, product, and technology, working with styling, merchandising, and web teams to drive over 300k shoppers to Instagram in 2022. Managed relationships with key agency partners and assisted with sponsored editorial content creation with partners like PopSugar and WhoWhatWear.

Assistant Manager of Public Relations at LOFT + Lou & Grey

September 1, 2016 - July 31, 2020

Owned influencer engagement including talent identification, rate negotiation, contract execution, and asset retention. Utilized strong digital press relationships to pitch monthly product placement stories across brands. Assisted with seasonal campaign events including the launch of LOFT Plus. Managed tracking of press and influencer placements, PR budget, editor requests, giftings, and celebrity agency and global franchise needs.

Social Media, PR, and Creator Marketing Strategist (Freelance) at Freelance

October 27, 2024 - Present

Manage social strategy, content creation, influencer partnerships, and public relations for clients such as Bulova, Wick & Pour, and Sherri Denora Studio. For Bulova, own organic social strategy, briefing, content calendar, PR press releases, inquiries, events, and influencer activations. For Wick & Pour, create Instagram and TikTok content aligned with trends and brand goals and lead influencer partnerships. For Sherri Denora Studio, create Instagram and Facebook content to promote art business and grow community.