Hi! I'm Abby, a UGC creator and content producer based in Adelaide. I specialise in turning brand briefs into native, scroll-stopping short-form videos for TikTok, Reels, and paid ads, blending storytelling with a sharp eye for performance. Over 7+ years in lifestyle, beauty, travel, apps, and consumer products, I collaborate with brand owners and marketing teams to interpret briefs, craft concepts, hooks, CTAs, and scripts, and ensure content supports campaign goals while maintaining brand voice. I’m known for clear communication, strong creative direction, and the ability to adapt quickly to trends and insights.…

Abby Mills

PRO

Hi! I'm Abby, a UGC creator and content producer based in Adelaide. I specialise in turning brand briefs into native, scroll-stopping short-form videos for TikTok, Reels, and paid ads, blending storytelling with a sharp eye for performance. Over 7+ years in lifestyle, beauty, travel, apps, and consumer products, I collaborate with brand owners and marketing teams to interpret briefs, craft concepts, hooks, CTAs, and scripts, and ensure content supports campaign goals while maintaining brand voice. I’m known for clear communication, strong creative direction, and the ability to adapt quickly to trends and insights.…

Available to hire

Hi! I’m Abby, a UGC creator and content producer based in Adelaide. I specialise in turning brand briefs into native, scroll-stopping short-form videos for TikTok, Reels, and paid ads, blending storytelling with a sharp eye for performance.

Over 7+ years in lifestyle, beauty, travel, apps, and consumer products, I collaborate with brand owners and marketing teams to interpret briefs, craft concepts, hooks, CTAs, and scripts, and ensure content supports campaign goals while maintaining brand voice.

I’m known for clear communication, strong creative direction, and the ability to adapt quickly to trends and insights.

See more

Language

English
Fluent
French
Beginner

Work Experience

UGC Creator / Content Creator at Self-Employed
March 1, 2024 - Present
Create high-performing UGC videos for brands, including testimonial, problem/solution, storytelling, and ad-style content optimised for social platforms. Collaborate directly with brand owners and marketing teams to interpret briefs, align with brand voice, and deliver content supporting campaign goals. Develop concepts, scripts, hooks, and CTAs designed to stop scroll and drive engagement or conversions. Film, edit, and deliver polished short-form videos tailored for TikTok, Instagram Reels, and paid advertising use. Analyse content performance and apply insights to improve future concepts and creative direction. Manage multiple projects simultaneously, meeting deadlines while maintaining a high creative standard.
Social Media Content Creator at Naomi Schwartz Jewellery Design Gallery
January 1, 2022 - March 1, 2024
Created and managed social media content to promote jewellery collections and increase brand visibility. Assisted with both in-store and online customer enquiries, strengthening written and verbal communication skills.
Customer Service / Social Media Assistant at Naomi Schwartz Jewellery Design Gallery
October 1, 2021 - December 1, 2021
Assisted with in-store and online customer enquiries, strengthening written and verbal communication skills.
Social Media Content Creator at Naomi Schwartz Jewellery Design Gallery
October 1, 2021 - December 31, 2021
Created and managed social media content to promote jewellery collections and increase brand visibility. Assisted with both in-store and online customer enquiries, strengthening written and verbal communication skills.
Customer Experience & Sales Assistant at Bell & Brunt
January 1, 2022 - March 1, 2024
Delivered personalised, high-trust customer experiences by understanding customer needs and communicating product value clearly. Built strong client relationships through consultative selling and follow-ups, skills now applied to brand partnerships. Supported visual merchandising and product presentation, strengthening an eye for aesthetics and branding.
Jeweller & Sales Assistant at Bell & Brunt
January 1, 2022 - March 1, 2024
Delivered personalised, high-trust customer experiences by understanding customer needs and communicating product value clearly. Built strong client relationships through consultative selling and follow-ups, skills now applied to brand partnerships. Supported visual merchandising and product presentation, strengthening an eye for aesthetics and branding.
Content Creator at Naomi Schwartz Jewellery Design Gallery
October 1, 2021 - December 1, 2021
Created and managed social media content to promote jewellery collections and increase brand visibility. Assisted with both in-store and online customer enquiries, strengthening written and verbal communication skills.

Education

High School Diploma at Mitcham Girls High School
January 1, 2012 - January 1, 2016

Qualifications

High School Diploma
January 1, 2012 - January 1, 2016
High School Diploma
January 1, 2012 - January 1, 2016

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Consumer Goods
    uniE608 Paid Ad UGC Video - Footwear/Foot Accessory Brand
    A Paid Ad UGC video concept for Scholl (a footwear/foot accessory brand). A voiceover-style organic video positioning the product as a solution to a problem. video ugc ugccreator ugcvideo ugchealth ugcfootwear ugcadvert ugcpaidad…
    uniE608 Paid Ad - Haircare UGC Video
    A paid ad-style UGC video for a haircare brand. Completely scripted, planned, filmed and edited by myself with the aim of encouraging the audience to engage with the brand's Afterpay Day sale.…