Passionate digital marketing professional focused on music, fan communities, and entertainment culture. Brings 3+ years of experience creating audience-first, story-driven content that strengthens artist identity and boosts engagement across platforms. Skilled in real-time content creation, graphic design, and community management in fast-paced, remote, deadline-driven environments. Enjoys planning and producing social campaigns, short-form video content, and maintaining consistent engagement through captions, scheduling, and direct audience interaction.

Abby Russell

Passionate digital marketing professional focused on music, fan communities, and entertainment culture. Brings 3+ years of experience creating audience-first, story-driven content that strengthens artist identity and boosts engagement across platforms. Skilled in real-time content creation, graphic design, and community management in fast-paced, remote, deadline-driven environments. Enjoys planning and producing social campaigns, short-form video content, and maintaining consistent engagement through captions, scheduling, and direct audience interaction.

Available to hire

Passionate digital marketing professional focused on music, fan communities, and entertainment culture. Brings 3+ years of experience creating audience-first, story-driven content that strengthens artist identity and boosts engagement across platforms.

Skilled in real-time content creation, graphic design, and community management in fast-paced, remote, deadline-driven environments. Enjoys planning and producing social campaigns, short-form video content, and maintaining consistent engagement through captions, scheduling, and direct audience interaction.

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Work Experience

Social Media and Marketing Specialist (Internship) at Southwest Institute of Healing Arts
January 1, 2026 - Present
Planned and produced weekly social media campaigns from concept to execution, including short-form video creation and editing, caption writing, scheduling, and performance-aligned content strategy. Created branded digital graphics for promotions, managed community engagement via comments and direct messages, and handled lead email communications.
Social Media and Graphic Design Assistant at The Lettering Machine
November 1, 2021 - June 30, 2024
Collaborated with clients remotely by turning their ideas into custom apparel designs. Promoted designs through digital flyers, mockups, and social media strategy to increase audience engagement and drive sales.

Education

BS in Digital Strategy & Audience Engagement at Arizona State University (School of Journalism and Mass Communication)
January 1, 2024 - January 1, 2028
High School Diploma at St. Joseph Catholic Academy - Kenosha WI
January 1, 2020 - January 1, 2024

Qualifications

3.65 Multifacted in AP Courses (coursework)
January 11, 2030 - July 12, 2026
Unweighted GPA: 3.75 (academic standing)
January 11, 2030 - July 12, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization