I design immersive visual worlds and craft premium brand experiences. From logo systems and packaging to editorial illustration, I translate ideas into tangible, memorable identities. My goal is to anchor brands with clear, versatile visuals that work across every medium. I believe great design tells a story with warmth and clarity. I love collaborating to turn playful concepts into precise executions—delivering cohesive brand identity, character illustration, and editorial visuals that engage audiences and stand the test of time.

ABCoreDigital

5.0 (1 review)

I design immersive visual worlds and craft premium brand experiences. From logo systems and packaging to editorial illustration, I translate ideas into tangible, memorable identities. My goal is to anchor brands with clear, versatile visuals that work across every medium. I believe great design tells a story with warmth and clarity. I love collaborating to turn playful concepts into precise executions—delivering cohesive brand identity, character illustration, and editorial visuals that engage audiences and stand the test of time.

Available to hire

I design immersive visual worlds and craft premium brand experiences. From logo systems and packaging to editorial illustration, I translate ideas into tangible, memorable identities. My goal is to anchor brands with clear, versatile visuals that work across every medium.

I believe great design tells a story with warmth and clarity. I love collaborating to turn playful concepts into precise executions—delivering cohesive brand identity, character illustration, and editorial visuals that engage audiences and stand the test of time.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Creative Director & Business Development Lead at AB Core Digital
May 28, 2010 - Present
Leading a professional creative team at AB Core Digital, delivering world-class design solutions to global clients. Services include Graphic Design, Character Design, Children's Book Illustration, Textile Design, Video Editing, 2D/3D Animation and UI/UX Design. Managing client acquisition, business development and digital marketing campaigns.

Education

B.Com at shaheed benazir bhutto university
May 28, 2020 - May 28, 2023

Qualifications

Senior Creative Designer — 15+ Years Experience
May 28, 2010 - May 2, 2026
15+ Years Professional Experience in Creative Design * Graphic Design & Brand Identity * Logo Design & Branding * Character Design & 2D Illustration * Children's Book Illustration * Textile & Pattern Design * Video Editing & Production * 2D/3D Animation * UI/UX & Web Design * Print & Digital Media Design

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods, Professional Services
    paper Textile & Fabric Pattern Design — Unique Prints & Patterns

    Professional textile and fabric pattern design created with unique, eye-catching prints suitable for clothing, home décor and fashion industry.
    Design Style:
    Modern, elegant and versatile patterns designed to meet international fashion standards.
    What was delivered:

    • Custom Fabric Pattern Design
    • Repeat Pattern Layout
    • Color Variations & Combinations
    • Floral, Geometric & Abstract Prints
    • Fashion Illustration & Textile Art
      Deliverables:
    • High Resolution Print Files
    • Seamless Repeat Patterns
    • CMYK Color Mode — Print Ready
    • AI, EPS & JPG Formats
    • Multiple Colorway Options
      Perfect for:
    • Fashion Brands & Designers
    • Clothing Manufacturers
    • Home Décor Companies
    • Fabric Printing Companies
    • Textile Exporters
      Tools Used:
      Adobe Illustrator & Photoshop
      Portfolio:
    paper Modern UI/UX Design — Mobile App & Web Interface

    Professional UI/UX design created with a focus on clean, modern and user-friendly interface that enhances user experience and drives engagement.
    Design Process:

    • User Research & Analysis
    • Wireframing & Prototyping
    • Visual Design & UI Elements
    • User Testing & Refinement
    • Final Design Delivery
      What was delivered:
    • Complete Mobile App UI Design
    • Web Interface Design
    • Interactive Prototype
    • Design System & Components
    • Responsive Layout for all screens
      Deliverables:
    • Figma Source Files
    • Adobe XD Files
    • PNG & PDF Exports
    • Design Style Guide
      Perfect for:
    • Startups & Tech Companies
    • E-commerce Businesses
    • Mobile App Developers
    • Web Agencies
      Tools Used:
      Figma, Adobe XD & Illustrator
      Portfolio:
    paper Children's Book Illustration — Vibrant & Engaging Storytelling

    Professional children’s book illustration created with vibrant colors, expressive characters and engaging visual storytelling that captures young readers’ imagination.
    Style:
    Colorful, playful and age-appropriate illustration style designed to bring stories to life.
    What was delivered:

    • Full page illustrations
    • Character design & development
    • Scene composition & background art
    • Cover page design
    • Interior spread illustrations
      Deliverables:
    • High Resolution Print Ready Files
    • 300 DPI CMYK Color Mode
    • PDF & JPG Formats
    • Full Bleed Print Ready Artwork
      Perfect for:
    • Children’s Book Authors
    • Self Publishers
    • Educational Publishers
    • Kids Content Creators
      Tools Used:
      Adobe Illustrator & Photoshop
      Portfolio:
    uniE621 Milo The Bunny — Children's Book Illustration
    Professional children's book illustration featuring Milo The Bunny — a vibrant, colorful and engaging story brought to life through detailed illustrations. Full page character illustrations Expressive & age-appropriate design Vivid color palette & background art Print ready high resolution files 300 DPI CMYK format Perfect for authors, publishers & kids content creators! Portfolio: behance.net/abcoredigital/projects
    paper Professional Logo Design & Brand Identity

    Complete brand identity design created for a professional business — from concept to final delivery.
    What was delivered:
    Mirko and Luna — two unique characters designed for a game/animation project featuring bold horn details, strong silhouette and anime style design.
    Brand Identity Package includes:

    • Primary Logo Design
    • Color Palette & Typography
    • Business Card Design
    • Letterhead & Stationery
    • Social Media Kit
    • Brand Guidelines Document
      Deliverables:
    • Vector Files (AI, EPS, SVG)
    • Print Ready PDF
    • Web Optimized PNG & JPG
    • Full Brand Style Guide
      Tools Used:
      Adobe Illustrator & Photoshop
      Portfolio:
    paper Custom 2D Character Design — Mirko & Luna

    Custom 2D character design created for a game/animation project featuring two unique characters — Mirko and Luna.
    Mirko — A powerful warrior character with bold horn details, strong silhouette and anime style design. Delivered with front and back model sheets.
    Luna — A mysterious fox character with dynamic tail design, sharp features and dark aesthetic. Fully production ready.
    Deliverables:

    • Front & Back View Model Sheets
    • Clean Vector & High-Res Digital Files
    • Production Ready Artwork
    • Anime/Game Art Style
      View more work at:
      Tools Used:
      Adobe Illustrator & Photoshop