I help startups not just grow in followers or clicks, but in real revenue and loyal customers — driving measurable growth. As a marketing leader with over 5 years of experience, I build data-driven strategies that deliver tangible results, from brand positioning to full-funnel marketing execution. At EL Fannan Company, I led a transformation that resulted in over 9.3M in sales, 16,651 orders, and 5000% growth within 12 months — proof of how a strategic approach combined with effective execution can drive results. One of my proudest moments was securing Tradeline (Apple’s official reseller in Egypt) as a key client, proving that the strategy not only works but earns trust in highly competitive markets. If you want to scale smarter, grow sustainably, and build a brand that resonates — I’m your guy. Let’s connect and talk strategy. _Website not available. Sign in: https://www.twine.net/signup_…

Abdullah Othman Mohamed

5.0 (1 review)

I help startups not just grow in followers or clicks, but in real revenue and loyal customers — driving measurable growth. As a marketing leader with over 5 years of experience, I build data-driven strategies that deliver tangible results, from brand positioning to full-funnel marketing execution. At EL Fannan Company, I led a transformation that resulted in over 9.3M in sales, 16,651 orders, and 5000% growth within 12 months — proof of how a strategic approach combined with effective execution can drive results. One of my proudest moments was securing Tradeline (Apple’s official reseller in Egypt) as a key client, proving that the strategy not only works but earns trust in highly competitive markets. If you want to scale smarter, grow sustainably, and build a brand that resonates — I’m your guy. Let’s connect and talk strategy. _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I help startups not just grow in followers or clicks, but in real revenue and loyal customers — driving measurable growth.

As a marketing leader with over 5 years of experience, I build data-driven strategies that deliver tangible results, from brand positioning to full-funnel marketing execution.

At EL Fannan Company, I led a transformation that resulted in over 9.3M in sales, 16,651 orders, and 5000% growth within 12 months — proof of how a strategic approach combined with effective execution can drive results.

One of my proudest moments was securing Tradeline (Apple’s official reseller in Egypt) as a key client, proving that the strategy not only works but earns trust in highly competitive markets.

If you want to scale smarter, grow sustainably, and build a brand that resonates — I’m your guy. Let’s connect and talk strategy.
Website not available. Sign in: https://www.twine.net/signup

See more

Language

Arabic
Fluent
English
Advanced

Work Experience

Growth Marketing Lead at Evix
July 1, 2025 - September 10, 2025
Led full-funnel paid media campaigns for a B2B SaaS ERP platform, optimizing ad creatives and funnels to improve ROI. Directed cross-functional teams (design, dev, content) to launch the digital brand and built marketing automation workflows and client retention strategies.
Growth Marketing Lead & Brand Strategist at El Fannan
July 1, 2025 - September 10, 2025
Launched brand identity from scratch: naming, logo, tone of voice. Designed high-converting performance campaigns on Meta & TikTok, generating over EGP 9.3M in sales with a 5000% growth rate. Built a full marketing funnel with tracking, CRM, and automation.
Marketing Lead & Strategic Consultant at Mozon
February 1, 2025 - September 10, 2025
Developed integrated marketing strategies aligned with Mozon's growth objectives, resulting in measurable increases in client acquisition and retention. Led cross-functional coordination between creative, media buying, and content teams; conducted in-depth market and competitor analysis, helping clients optimize positioning and messaging across platforms. Provided strategic oversight on Meta and Google Ads to improve ROAS and supported branding transformations through value proposition alignment.
Customer Experience Lead & Product Education | Marketing-Driven Role at Awfarlak (Nex)
November 1, 2022 - September 10, 2025
Conducted onboarding workshops to enhance retention and activation. Identified behavioral trends and recommended improvements to product messaging. Designed training sessions aligned with marketing language and user needs; partnered with marketing to optimize content tone, user flows, and brand voice.
Client Communications Team Lead & Junior Marketing Assistant at Hankerz
October 1, 2021 - September 10, 2025
Led user communications, planned campaigns, shaped digital messaging, and refined brand positioning. Built feedback loops between users and product teams to improve market alignment; helped craft performance-focused messaging by translating features into user-centric language.

Education

Advanced Specialized Diploma at Cairo Higher Institute
September 1, 2017 - September 1, 2019
Course: Business and Marketing Strategies at University of London
March 1, 2025 - September 10, 2025
Advanced Diploma at Cairo Institute
January 11, 2030 - September 10, 2025

Qualifications

Meta Marketing Analytics
May 1, 2025 - September 10, 2025
Inbound Marketing
September 1, 2024 - September 10, 2025
Diploma
January 11, 2030 - September 10, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other
    paper Mozon (Marketing Agency)

    From Chaos to Clarity: Rebuilding Mozon’s Growth Engine
    In a crowded agency space, Mozon needed more than campaigns—it needed strategic clarity.
    I led a full internal transformation: auditing workflows, refining positioning, mapping buyer journeys, and building a results-driven marketing structure.
    We shifted from scattered tactics to a scalable system, enabling the team to close 30+ clients across sectors.

    🚀 Key Wins:
    ✔️ Clearer brand positioning and service identity
    ✔️ Custom funnels for B2B & B2C clients
    ✔️ Improved internal campaign tracking & reporting
    ✔️ A framework that supports scale — not just execution

    This was more than marketing. It was operational growth by design.

    paper Hashabco (Natural Herbs & Health) (B2B B2C)

    Building Hashabco’s Regional Footprint
    Hashabco was entering both the UAE and Libyan markets with no digital presence or distribution.
    I led the go-to-market strategy — identifying market gaps, building collaborations with pharmacies and wellness partners, developing the brand’s landing page, and boosting product demand across both regions.

    🚀 Core achievements:
    ✔️ Opened real distribution opportunities in UAE & Libya
    ✔️ Established presence in pharmacies and wellness points
    ✔️ Developed the brand website & landing page to drive direct sales
    ✔️ Significantly increased product sales in both markets

    Strategic market entry, not just visibility — this was business activation.

    paper Edina Fast Food Restaurant

    Edina was a well-known local restaurant with one main branch, but lacked any structured digital marketing system. I built and executed a tailored performance strategy using Meta Ads to drive foot traffic, phone orders, and delivery demand—supported by CRM flows to improve customer retention and repeat sales.

    To expand without the cost of new locations, we partnered with a network of affiliated fulfillment kitchens operating under Edina’s brand guidance. These kitchens handled delivery orders in exchange for commission, allowing us to grow reach and visibility while keeping operational overhead low.

    🚀 The Outcome?
    ✔️ 74,545+ total orders across dine-in, delivery, and B2B

    ✔️ 39.5M LYD in revenue via consumer and corporate channels

    ✔️ Strong customer retention, brand recall, and scalable operations

    This wasn’t a rebrand — it was smart, data-driven performance marketing combined with an innovative expansion model.