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I am a Senior Implementation Lead and Product Expert specializing in CRM and email marketing. I help global brands migrate complex customer engagement platforms and maximize the value of marketing technology across channels and teams. I excel at driving adoption, training, and cross-functional collaboration with executives and frontline users, delivering measurable improvements in speed, efficiency, and retention while maintaining a collaborative and diplomatic approach.…I am a Senior Implementation Lead and Product Expert specializing in CRM and email marketing. I help global brands migrate complex customer engagement platforms and maximize the value of marketing technology across channels and teams. I excel at driving adoption, training, and cross-functional collaboration with executives and frontline users, delivering measurable improvements in speed, efficiency, and retention while maintaining a collaborative and diplomatic approach.

Joseph Abdulezer

Project Manager, Product Designer, Marketing Automation Specialist, +5

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I am a Senior Implementation Lead and Product Expert specializing in CRM and email marketing. I help global brands migrate complex customer engagement platforms and maximize the value of marketing technology across channels and teams. I excel at driving adoption, training, and cross-functional collaboration with executives and frontline users, delivering measurable improvements in speed, efficiency, and retention while maintaining a collaborative and diplomatic approach.…I am a Senior Implementation Lead and Product Expert specializing in CRM and email marketing. I help global brands migrate complex customer engagement platforms and maximize the value of marketing technology across channels and teams. I excel at driving adoption, training, and cross-functional collaboration with executives and frontline users, delivering measurable improvements in speed, efficiency, and retention while maintaining a collaborative and diplomatic approach.

Available to hire

I am a Senior Implementation Lead and Product Expert specializing in CRM and email marketing. I help global brands migrate complex customer engagement platforms and maximize the value of marketing technology across channels and teams.

I excel at driving adoption, training, and cross-functional collaboration with executives and frontline users, delivering measurable improvements in speed, efficiency, and retention while maintaining a collaborative and diplomatic approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Loyalty CRM Manager at Parkland Fuel

July 1, 2024 - Present

Spearheaded Braze implementation, collaborating with a cross-functional team and an external agency to migrate approximately 2 million contacts across email and push channels. Optimized data integration and campaign workflows, reducing production time from 30 days to 2 days and accelerating time-to-market. Led cross-functional stakeholder engagement and ensured alignment with data governance and compliance requirements.

Project Manager at OSF Digital

May 1, 2024 - October 20, 2025

Partnered with enterprise clients to migrate and integrate customer engagement solutions. Advised on strategy and delivery, provided platform training and guidance on best practices, and supported delivery across marketing technology platforms.

Product Delivery Manager, Digital Marketing Technology, Software & CRM at Bell Media

February 1, 2023 - October 20, 2025

Led marketing technology migrations and integrations across Bell Media brands (Crave, TSN, iHeartRADIO, CP24, BNN, and more). Served as SME and product owner for Braze platform migration; built automations and optimized customer engagement, CRM, data segmentation, and email marketing workflows. Trained stakeholders and provided ongoing support.

Project Manager at OSF Digital

January 1, 2023 - May 1, 2024

Partnered with enterprise clients to migrate and integrate customer engagement solutions; advised on strategy and delivery as well as platform training and best practices.

Product Delivery Manager, Digital Marketing Technology, Software & CRM at Bell Media

June 1, 2018 - February 1, 2023

Led marketing technology migrations across Bell Media brands; served as Braze SME and product owner; built automations and trained stakeholders on platform usage.

Senior Project Consultant, Marketing Software Solutions at KPI Digital Solutions

June 1, 2018 - October 20, 2025

Led implementation and delivery of SaaS marketing and business solutions for IBM Partner. Mobilized cross-functional teams and managed client relationships. Key projects included Bombardier, Buffalo Jeans, Marolina Outdoor, and Zoomer Media. Managed budgets up to $1.2M, delivered ahead of schedule, and drove significant performance gains (3x conversion rate, 50% higher average order value, >2x revenue year over year). Created process templates and trained users; oversaw UAT and QA testing.

Senior Project Consultant, Marketing Software Solutions at KPI Digital Solutions

October 1, 2015 - June 1, 2018

Led SaaS marketing and business solution implementations; managed cross-functional teams and client budgets up to $1.2M; delivered analytics projects and training.

Marketing Coordinator at KPI Digital Solutions

October 1, 2015 - October 20, 2025

Launched a bilingual company website, increasing visits from under 100 to over 2,000 in six months. Expanded social media presence, generated $500K in revenue through leads, and scaled the email funnel by 500%, enhancing CRM and lead generation strategies.

Marketing Coordinator at KPI Digital Solutions

November 1, 2013 - October 1, 2015

Launched bilingual website, grew visits and social presence; generated revenue through leads and scaled email funnel; improved CRM and lead generation strategies.