Available to hire
Senior Copywriter and Content Specialist with 18+ years of experience creating strategic, audience-first messaging across B2C and B2B—spanning awareness to action and retention. I adapt voice and copy for diverse, sometimes regulated industries including healthcare, education, and sustainable development, with a strong focus on clarity and cultural relevance.
I lead omni-channel content development, translate audience insights into messaging frameworks, and ensure content is SEO-ready and linguistically accurate across Arabic and English. My experience includes designing and writing for EU/GIZ and donor-funded programs, directing creative copy for children’s media, and localizing large-scale TV/radio content for GCC audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Copywriter/content design at GBV Prevention & Protection Project / EU & GIZ
May 1, 2025 - May 1, 2025Designed and wrote content for formative research focus group sessions and in-depth interviews (pre/during/post campaigns) across Jordan to optimize messaging (Arabic/English). Wrote Arabic materials for GBV awareness campaigns: 5 radio spots, 5 video spots, 2 brochures and social media ads for YouTube, Instagram and Facebook.
Freelance Copywriter/Translator at Freelance Copywriter/Translator
December 1, 2023 - December 1, 2023Subtitled, dubbed, and localized TV series and radio programs on GCC countries (48 TV episodes, 90 radio episodes). Produced Arabic<>English translations for 'Madam President' TV series (USAID project, 30 episodes). Ensured linguistic accuracy and cultural appropriateness of all content, meeting production deadlines.
Project Director / Copywriter at Jordan Pioneers for Multimedia Productions — Ahlan SimSim (Sesame Workshop NY)
January 1, 2023 - January 1, 2023Led conceptualization and creative scriptwriting for 5 seasons of Ahlan SimSim TV content. Translated/adapted scripts between Arabic and English, ensuring educational and entertainment objectives. Collaborated with production teams to integrate linguistic and cultural nuances for children's media.
Senior Copywriter & Content Designer at GBV Prevention & Protection Project / EU & GIZ
January 1, 2022 - May 1, 2025Designed and wrote awareness campaign copy, adapting messaging for sensitive and regulated content. Conducted formative research and focus groups to map audience insights and optimize communication across different journey stages. Crafted end-to-end omni-channel content suites, including radio spots, video scripts, and targeted social media ads. Developed clear narratives and calls-to-action to drive engagement and action across diverse demographics.
Copywriter / Content Design at GBV Prevention & Protection Project / EU & GIZ
January 1, 2022 - May 1, 2025Designed and wrote content for formative research focus group sessions and in-depth interviews (pre/during/post campaigns) across Jordan to optimize messaging (Arabic/English). Wrote full Arabic content of GBV awareness campaigns: 5 radio spots, 5 video spots, 2 brochures and social media ads for YouTube, Instagram and Facebook.
Project Director & Creative Copywriter at Jordan Pioneers for Multimedia Productions
September 1, 2020 - December 31, 2023Led conceptualization and creative writing for five seasons of “Ahlan SimSim” (Sesame Workshop NY), ensuring alignment with educational objectives. Translated complex strategy into distinctive voice and messaging frameworks for children’s media. Collaborated with production and tech teams to integrate cultural nuances and support natural, persuasive dialogue.
Project Director / Copywriter at Jordan Pioneers for Multimedia Productions
September 1, 2020 - January 1, 2023Led conceptualization and creative scriptwriting for 5 seasons of Ahlan SimSim TV content. Translated and adapted scripts between Arabic and English, ensuring educational and entertainment objectives were met. Collaborated with production teams to integrate linguistic and cultural nuances for children’s media.
Freelance Copywriter & Localization Specialist
February 1, 2020 - December 31, 2023Localized and adapted 130+ TV and radio episodes for GCC audiences, maintaining tone, sentiment, and cultural relevance. Produced high-quality Arabic↔English translations for the “Madam President” TV series (USAID). Managed production under tight deadlines with rigorous quality assurance and linguistic accuracy.
Freelance Copywriter / Translator at Freelance – Various creative projects
February 1, 2020 - December 1, 2023Subtitled, dubbed, and localized TV series and radio programs on GCC countries (48 TV episodes, 90 radio episodes). Produced Arabic<>English translations for the 'Madam President' TV series (USAID project, 30 episodes). Ensured linguistic accuracy and cultural appropriateness of all content, meeting production deadlines.
Translator & Copywriter at International Press Service (IPS) — Middle East Office, Madrid, Spain
December 1, 2016 - December 1, 2016Content writing and localizing daily articles from English to Arabic for IPS/Spain online service. Developed the IPS Gender Glossary for Journalists (45,000 words), enhancing gender-sensitive reporting in Arabic media.
Copywriter & Translator at International Press Service (IPS)
January 1, 2011 - December 31, 2016Developed and localized daily articles and digital content for the IPS online service, ensuring SEO-aligned headlines and intros. Authored the IPS Gender Glossary for Journalists (45,000 words), creating a structured messaging framework for Arabic media. Translated structured content fields into natural, persuasive copy for both human and machine readability.
Translator & Copywriter at International Press Service (IPS) – Middle East Office, Madrid, Spain
January 1, 2011 - December 1, 2016Content writing and localizing daily articles (4–6 pages) from English to Arabic for IPS Spain online service. Developed the IPS Gender Glossary for Journalists (45,000 words), enhancing gender-sensitive reporting in Arabic media.
Localization & Copywriting Specialist at Jordan Pioneers for Multimedia Productions
December 1, 2010 - December 1, 2010Localized and adapted TV and radio series content for GCC countries (Arabic<>English). Produced educational and advocacy materials for USAID-supported projects.
Communication Expert & Copywriter at Jordan Pioneers / Private Sector Project, USAID / Abt Associates, Inc.
April 1, 2010 - April 1, 2010Developed, wrote, and supervised design and production of health education and promotional materials. Conducted audience research (focus groups, interviews) to pretest, validate, and evaluate campaigns. Designed detailed budgeted annual and quarterly communication reports for donors and project teams.
Communication Expert & Copywriter at Jordan Pioneers / Private Sector Project, USAID
July 1, 2006 - April 30, 2010Developed and wrote health education and promotional materials for B2C campaigns, focusing on clear calls-to-action and persuasive narratives. Conducted extensive audience research and pretesting to validate content effectiveness and iterate messaging frameworks. Contributed to content planning and strategy, producing detailed communication reports for international donors.
Communication Expert & Copywriter at Jordan Pioneers / Private Sector Project, USAID / Abt Associates, Inc.
July 1, 2006 - April 1, 2010Developed, wrote, and supervised design and production of health education and promotional materials. Conducted audience research (focus groups, interviews) to pretest, validate, and evaluate campaigns. Designed detailed budgeted annual and quarterly communication reports for donors and project teams.
Education
Qualifications
Industry Experience
Media & Entertainment, Education, Healthcare, Non-Profit Organization, Professional Services, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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