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Hi, I’m Alec Bernstein. I’m a Marketing Specialist who drives multi-channel campaigns to generate leads and revenue. I lead cross-functional teams, manage vendor relationships, and optimize campaigns using marketing automation tools. I thrive in fast-paced environments, turning data into actionable insights that boost engagement and conversions. From creative collateral to end-to-end campaign execution, I oversee project management, vendor/agency onboarding, reporting to leadership, and collaboration with Sales, Legal, and Call Center teams. I’m looking for Marketing Specialist roles where I can leverage my technology expertise, project coordination, and hands-on campaign execution to drive growth.…Hi, I’m Alec Bernstein. I’m a Marketing Specialist who drives multi-channel campaigns to generate leads and revenue. I lead cross-functional teams, manage vendor relationships, and optimize campaigns using marketing automation tools. I thrive in fast-paced environments, turning data into actionable insights that boost engagement and conversions. From creative collateral to end-to-end campaign execution, I oversee project management, vendor/agency onboarding, reporting to leadership, and collaboration with Sales, Legal, and Call Center teams. I’m looking for Marketing Specialist roles where I can leverage my technology expertise, project coordination, and hands-on campaign execution to drive growth.

Alec Bernstein

Copywriter, Content Strategist, Project Manager

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Hi, I’m Alec Bernstein. I’m a Marketing Specialist who drives multi-channel campaigns to generate leads and revenue. I lead cross-functional teams, manage vendor relationships, and optimize campaigns using marketing automation tools. I thrive in fast-paced environments, turning data into actionable insights that boost engagement and conversions. From creative collateral to end-to-end campaign execution, I oversee project management, vendor/agency onboarding, reporting to leadership, and collaboration with Sales, Legal, and Call Center teams. I’m looking for Marketing Specialist roles where I can leverage my technology expertise, project coordination, and hands-on campaign execution to drive growth.…Hi, I’m Alec Bernstein. I’m a Marketing Specialist who drives multi-channel campaigns to generate leads and revenue. I lead cross-functional teams, manage vendor relationships, and optimize campaigns using marketing automation tools. I thrive in fast-paced environments, turning data into actionable insights that boost engagement and conversions. From creative collateral to end-to-end campaign execution, I oversee project management, vendor/agency onboarding, reporting to leadership, and collaboration with Sales, Legal, and Call Center teams. I’m looking for Marketing Specialist roles where I can leverage my technology expertise, project coordination, and hands-on campaign execution to drive growth.

Available to hire

Hi, I’m Alec Bernstein. I’m a Marketing Specialist who drives multi-channel campaigns to generate leads and revenue. I lead cross-functional teams, manage vendor relationships, and optimize campaigns using marketing automation tools. I thrive in fast-paced environments, turning data into actionable insights that boost engagement and conversions.

From creative collateral to end-to-end campaign execution, I oversee project management, vendor/agency onboarding, reporting to leadership, and collaboration with Sales, Legal, and Call Center teams. I’m looking for Marketing Specialist roles where I can leverage my technology expertise, project coordination, and hands-on campaign execution to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Campaign Specialist at HairClub

October 1, 2024 - Present

Lead multi-channel marketing campaigns (email, SMS, and inbound/outbound telemarketing) to drive consultations and sales. Coordinate cross-functional deliverables; ensure compliance with Legal department for all initiatives. Create, manage, and report on the full scope of campaigns within Salesforce Sales Cloud, providing lead attribution and Call Center integration via ~2,000 toll-free numbers. Oversee Referral Program; onboarded the Impact affiliate marketing platform to improve tracking, reporting, and engagement. Serve as project manager for Marketing department; oversee PM software, assign tasks, and run weekly pipeline meetings. Deliver campaign analytics and reports to leadership, recommending optimizations to improve KPIs. Lead onboarding of Meltwater PR software for media monitoring, social listening, competitor analyses, etc.

Marketing Coordinator at HairClub

March 1, 2023 - October 1, 2024

Develop collateral with design team and vendors; ensure timely updates & deliverables. Coordinate events and sports partner activations to boost brand visibility. Manage interdepartmental relationships to ensure collaboration with Sales, Call Center, Legal, Operations, etc. Manage Salesforce campaigns for lead tracking; work with the in-house Call Center for telemarketing on campaigns. Streamline processes to enhance efficiency and revenue opportunities.

Marketing Coordinator at Owen Business Systems/Print E Solutions

August 1, 2022 - March 1, 2023

Created online storefront with complete catalog, technical details, and customization features through proprietary software. Managed full-cycle customer service from order to delivery with high satisfaction. Optimized & maintained storefront (constantly adding new product offerings) to increase sales team efficiency & revenue.

Marketing Intern at Keller Williams Innovations Realty

May 1, 2021 - August 1, 2021

Supported marketing initiatives by updating website content, managing communications, and maintaining office calendar. Designed print and digital collateral to enhance agent business development. Coordinated a company-wide fundraising event and assisted with agent onboarding to strengthen community and team integration.