Alvaro Berrios is a performance marketing specialist with over 10 years of experience managing paid advertising campaigns across Meta and Google platforms. As the founder of Alvaro Berrios Digital, he has managed multi-million dollar ad budgets and generated millions in revenue for online businesses ranging from coaches and course creators to ecommerce brands. Alvaro specializes in building profitable customer acquisition systems that deliver consistent results. His approach combines strategic thinking with hands-on execution—from conversion tracking setup and audience targeting to creative optimization and scaling strategies. He is also the host of "Ads Actually," a podcast where he breaks down complex advertising concepts into practical, actionable guidance for small business owners managing their own campaigns. Alvaro's clients appreciate his ability to translate data into clear insights, his focus on ROI over vanity metrics, and his commitment to treating every ad dollar like his own.

Alvaro Berrios

Alvaro Berrios is a performance marketing specialist with over 10 years of experience managing paid advertising campaigns across Meta and Google platforms. As the founder of Alvaro Berrios Digital, he has managed multi-million dollar ad budgets and generated millions in revenue for online businesses ranging from coaches and course creators to ecommerce brands. Alvaro specializes in building profitable customer acquisition systems that deliver consistent results. His approach combines strategic thinking with hands-on execution—from conversion tracking setup and audience targeting to creative optimization and scaling strategies. He is also the host of "Ads Actually," a podcast where he breaks down complex advertising concepts into practical, actionable guidance for small business owners managing their own campaigns. Alvaro's clients appreciate his ability to translate data into clear insights, his focus on ROI over vanity metrics, and his commitment to treating every ad dollar like his own.

Available to hire

Alvaro Berrios is a performance marketing specialist with over 10 years of experience managing paid advertising campaigns across Meta and Google platforms. As the founder of Alvaro Berrios Digital, he has managed multi-million dollar ad budgets and generated millions in revenue for online businesses ranging from coaches and course creators to ecommerce brands.

Alvaro specializes in building profitable customer acquisition systems that deliver consistent results. His approach combines strategic thinking with hands-on execution—from conversion tracking setup and audience targeting to creative optimization and scaling strategies.

He is also the host of “Ads Actually,” a podcast where he breaks down complex advertising concepts into practical, actionable guidance for small business owners managing their own campaigns.

Alvaro’s clients appreciate his ability to translate data into clear insights, his focus on ROI over vanity metrics, and his commitment to treating every ad dollar like his own.

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Language

English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate

Work Experience

Founder & Lead Digital Marketing Strategist at Alvaro Berrios Digital
January 1, 2019 - November 21, 2025
Founded and led a digital marketing agency; planned, executed and monitored paid ad campaigns across Google Ads, Facebook Ads, Instagram Ads and YouTube Ads; documented business requirements, use cases and workflows; managed product delivery and client growth; built perpetual traffic systems to generate new leads.
Marketing & Advertising Specialist at XAP Corporation
January 1, 2015 - January 1, 2015
Planned, executed and monitored paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads and YouTube Ads; improved campaign metrics such as CTR and leads; managed ad spend and deliverables across campaigns.

Education

Bachelor of Science in Business Administration at Chapman University
January 1, 2006 - January 1, 2010
Master of Business Administration at Pepperdine University
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other