Hi, I’m Abhigyan Gupta. I’m a marketing analytics and branding enthusiast currently pursuing an MSc in Marketing Analytics & Insights at NUS. I co-founded The Foremost, a branding and content agency, where I led brand strategy and social media initiatives for global hospitality clients and helped a 30+ year-old carpet business extend its reach. I’ve also designed and executed GTM strategies for FMCG brands, built and managed cross-functional teams, and grown our agency’s presence with data-driven storytelling. I enjoy turning data into actionable insights and compelling narratives. From optimizing SKUs for a D2C expansion to managing student-led budgets and partnerships, I’ve learned how to align creative content with measurable business impact. I’m excited to apply these skills in marketing analytics, consumer insights, and brand strategy to help organizations grow with purpose and clarity.

Abhigyan Gupta

Hi, I’m Abhigyan Gupta. I’m a marketing analytics and branding enthusiast currently pursuing an MSc in Marketing Analytics & Insights at NUS. I co-founded The Foremost, a branding and content agency, where I led brand strategy and social media initiatives for global hospitality clients and helped a 30+ year-old carpet business extend its reach. I’ve also designed and executed GTM strategies for FMCG brands, built and managed cross-functional teams, and grown our agency’s presence with data-driven storytelling. I enjoy turning data into actionable insights and compelling narratives. From optimizing SKUs for a D2C expansion to managing student-led budgets and partnerships, I’ve learned how to align creative content with measurable business impact. I’m excited to apply these skills in marketing analytics, consumer insights, and brand strategy to help organizations grow with purpose and clarity.

Available to hire

Hi, I’m Abhigyan Gupta. I’m a marketing analytics and branding enthusiast currently pursuing an MSc in Marketing Analytics & Insights at NUS. I co-founded The Foremost, a branding and content agency, where I led brand strategy and social media initiatives for global hospitality clients and helped a 30+ year-old carpet business extend its reach. I’ve also designed and executed GTM strategies for FMCG brands, built and managed cross-functional teams, and grown our agency’s presence with data-driven storytelling.

I enjoy turning data into actionable insights and compelling narratives. From optimizing SKUs for a D2C expansion to managing student-led budgets and partnerships, I’ve learned how to align creative content with measurable business impact. I’m excited to apply these skills in marketing analytics, consumer insights, and brand strategy to help organizations grow with purpose and clarity.

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Experience Level

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Language

English
Advanced

Work Experience

Treasurer at Xavier's Commerce and Management Society
July 1, 2024 - May 1, 2025
Raised approximately SGD 90,000 and led an 18-member team managing budgets for 10 national-level student business events; managed 40+ corporate partnerships.
Co-Founder, Marketing Lead at The Foremost (Branding & Content Agency for MSMEs)
July 1, 2024 - August 1, 2025
Led brand strategy and social media initiatives for a 30+ year-old carpet business servicing global hospitality clients; improved non-subscriber reach by 40% and enhanced B2B targeting. Designed and executed GTM strategy for an FMCG wholesaler’s D2C expansion, optimizing SKUs and using 3-year sales data to identify regional flavour trends, boosting product-market fit and sales. Managed six client portfolios and led a 7-member cross-functional team, integrating digital storytelling and visual content, increasing average online engagement by 30%. Grew the agency’s own brand to 10K+ followers and 5M+ organic views within two weeks by leveraging AI-aided, human-curated content formats.
Business Development & Marketing Intern at Dough As You Like (F&B Retail Chain)
January 1, 2024 - July 1, 2024
Executed cold outreach across key retail zones to identify franchise opportunities; secured 2 partnership meetings and closed a franchise lead within week 1. Co-developed digital and offline marketing campaigns with the Head of Marketing, boosting social media engagement by 25% and store footfall by 15% through hyperlocal activations. Delivered pitch-ready valuation and marketing documentation for a SGD 100,000 fundraise in collaboration with a 3-member finance team; performed comparative cost analytics and identified key inefficiencies, including underutilized machinery representing 5% of operations.

Education

Bachelor of Commerce, Honours at St. Xavier's University, Kolkata
August 1, 2022 - May 1, 2025
Master of Science in Marketing Analytics & Insights at National University of Singapore (NUS) Business School, Singapore
August 1, 2025 - January 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Education, Media & Entertainment, Other

Experience Level

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