I’m Abigail, a Public Relations and Multimedia Manager based in Texas with a passion for turning ideas into engaging stories. I design and lead marketing initiatives across social media, websites, and advertising, while documenting projects and events with a creative, documentary-style approach including drone videography. I thrive on building collaborative partnerships, creating viewer-focused content, and driving audience engagement through compelling visuals and narratives. I love bringing teams together to tell authentic stories that promote organizational goals. With a background spanning news, marketing, and multimedia production, I craft content that resonates with communities, sponsors, and viewers alike, from daily posts to video features and live events.

Abigail Jade Metsch

I’m Abigail, a Public Relations and Multimedia Manager based in Texas with a passion for turning ideas into engaging stories. I design and lead marketing initiatives across social media, websites, and advertising, while documenting projects and events with a creative, documentary-style approach including drone videography. I thrive on building collaborative partnerships, creating viewer-focused content, and driving audience engagement through compelling visuals and narratives. I love bringing teams together to tell authentic stories that promote organizational goals. With a background spanning news, marketing, and multimedia production, I craft content that resonates with communities, sponsors, and viewers alike, from daily posts to video features and live events.

Available to hire

I’m Abigail, a Public Relations and Multimedia Manager based in Texas with a passion for turning ideas into engaging stories. I design and lead marketing initiatives across social media, websites, and advertising, while documenting projects and events with a creative, documentary-style approach including drone videography. I thrive on building collaborative partnerships, creating viewer-focused content, and driving audience engagement through compelling visuals and narratives.

I love bringing teams together to tell authentic stories that promote organizational goals. With a background spanning news, marketing, and multimedia production, I craft content that resonates with communities, sponsors, and viewers alike, from daily posts to video features and live events.

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Work Experience

Public Relations & Multimedia Manager at Brazos Valley Solid Waste Management Agency, Inc.
July 1, 2024 - Present
Develop and manage all marketing initiatives across social media, website management, and advertising; oversee day-to-day web and social platforms; document agency events, facilities, projects, and initiatives through creative storytelling including drone videography; attend local, state, and national events to promote agency goals; create and manage social media and website content (graphics, reels, polls, blogs); configure and analyze mass marketing emails; develop daily content tailored to viewer demographics; cultivate community sponsor relationships for weekly segments; shoot, edit, script, and voice 5-10 feature packages weekly; host a 1-hour lifestyle show; manage web and social postings; produce daily 2-hour newscast with headlines, weather, and interviews; anchor multiple newscasts across TV and livestream platforms.
Marketing & Communications Lead at Leachate Management Specialists
March 1, 2025 - Present
Lead marketing and communications strategy, including content creation, branding, and outreach; design and distribute marketing materials; coordinate with ownership and staff to plan and promote events to boost attendance and sales.
Lifestyle Host at KBTX News
August 1, 2023 - July 31, 2024
Host a 1-hour daily lifestyle show; generate and manage daily content; oversee web and social media postings; conduct focus interviews and feature segments; contribute to in-depth local storytelling.
News Anchor at KBTX News
July 1, 2021 - August 31, 2023
Anchor multiple newscasts; produce a daily 2-hour newscast with national/local headlines, weather tosses, and in-depth interviews; present across TV, Facebook, YouTube, and livestream services.
Production Assistant at The Today Show
August 1, 2018 - August 31, 2020
Managed guest experience before and during broadcasts; served as primary liaison between talent, production staff, and security; led studio tours; coordinated and booked on-air talent and musical guests.
Marketing Manager at Cottonwood Creek Brewery
November 1, 2025 - Present
Capture and edit high-quality photo/video content to promote food, drinks, and events; manage all social media accounts; design and distribute marketing emails and graphics; collaborate with ownership and staff to plan and promote special events, boosting attendance and sales.

Education

Bachelor of Arts in Broadcast Journalism, Television/Radio Production at New York University
January 11, 2030 - December 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services