Available to hire
Hi, I’m Abi Melechh, a multidisciplinary digital strategist with over 10 years of remote experience leading content marketing, video production, and growth campaigns for tech and media brands worldwide.
I excel at building engaging visual storytelling, collaborating with international teams, and driving analytics-informed campaigns. I’m fluent in English and Spanish and proficient with analytics and design tools.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
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Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Portuguese
Intermediate
German
Beginner
Work Experience
Content Creator & Advertising Lead at Raspberry Shake
October 24, 2022 - April 22, 2025Produce engaging audiovisual content for niche tech product platforms, attracting over 40,000 monthly viewers. Manage paid advertising campaigns across LinkedIn, Google Ads, X (Twitter), and Reddit, driving 55,000+ additional visits per month and over 1 million brand impressions.
Freelance Creative Director at Wousic Media
January 1, 2022 - PresentConceptualize, direct, and execute content strategies for clients in multiple countries. Deliver brand-aligned videos and visuals under tight deadlines, consistently meeting client objectives. Produce 100+ client videos, boosting engagement by at least 20% each month.
Creative Designer & Commercial Strategist at Corporación Medcom
April 4, 2017 - October 4, 2022Designed commercial strategies to integrate advertising within TV and social media content. Developed client proposals and presentations, contributing to a 70% contract closure rate. Contributed to generating over $15 million in annual advertising sales for Telémetro and RPC television networks.
Social Media Manager & Content Creator at +23 (Music TV Channel)
April 14, 2015 - February 13, 2017Boosted digital audience by 13–17% each month through strategic content production and ad scheduling. Produced promotional videos and sketches using dynamic editing techniques.
Creative Designer at DJ Beats Magazine Latam
August 10, 2013 - August 11, 2018Built the visual identity for a digital music magazine with 15,000+ readers across 21 countries. Coordinated tasks and calendars for a remote creative team, demonstrating strong asynchronous collaboration skills.
Education
Bachelor’s Degree in Marketing with a Graphic Design major at Universidad Latina de Panamá
January 14, 2013 - February 15, 2017Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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