I’m a seasoned graphic designer with over a decade of experience specializing in brand creation, print, and digital design. I thrive on the creative process, turning concepts into compelling visuals that not only captivate but communicate effectively. I love managing projects end-to-end and working closely with teams to deliver high-quality results on time. I’m passionate about marketing communications and enjoy bringing a strong sense of typography, composition, and brand storytelling to every project. Whether working independently or collaborating remotely, I always aim to produce assets that boost engagement and brand recall, helping brands grow and connect meaningfully with their audiences.…

Abi Marshall

I’m a seasoned graphic designer with over a decade of experience specializing in brand creation, print, and digital design. I thrive on the creative process, turning concepts into compelling visuals that not only captivate but communicate effectively. I love managing projects end-to-end and working closely with teams to deliver high-quality results on time. I’m passionate about marketing communications and enjoy bringing a strong sense of typography, composition, and brand storytelling to every project. Whether working independently or collaborating remotely, I always aim to produce assets that boost engagement and brand recall, helping brands grow and connect meaningfully with their audiences.…

Available to hire

I’m a seasoned graphic designer with over a decade of experience specializing in brand creation, print, and digital design. I thrive on the creative process, turning concepts into compelling visuals that not only captivate but communicate effectively. I love managing projects end-to-end and working closely with teams to deliver high-quality results on time.

I’m passionate about marketing communications and enjoy bringing a strong sense of typography, composition, and brand storytelling to every project. Whether working independently or collaborating remotely, I always aim to produce assets that boost engagement and brand recall, helping brands grow and connect meaningfully with their audiences.

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Language

English
Fluent
French
Beginner

Work Experience

In house Graphic designer at Brightwell Dosing & Hylab (sister companies)
June 1, 2019 - April 30, 2025
Led brand creation and refresh projects including the full lifecycle development of the Hylab brand from concept to market launch. Ensured brand consistency across all marketing assets and introduced streamlined briefing protocols to improve operational efficiency. Designed diverse marketing materials for both online and offline channels such as adverts, brochures, magazines, flyers, and digital banners. Owned design for exhibitions and events to create impactful experiences. Managed social media campaigns to drive engagement and reduce bounce rates. Mentored marketing interns by teaching Adobe and design skills. Consistently demonstrated strong time management and contributed creative solutions to enhance company processes.
Midweight Graphic Designer at Marks Design
October 1, 2014 - April 30, 2018
Created creative designs and developed captivating artwork for various P1 clients, mainly within the Mondelez portfolio. Conceptualised and implemented innovative in-store point-of-purchase activations blending static and interactive elements. Collaborated on strategic brand analysis to improve customer journey and increase sales. Participated in the full lifecycle of the Mondelez annual consumer catalogue from inception to delivery. Achieved career progression with a promotion to Mid-Weight within 18 months. Managed pixel-perfect editing and retouching of product images and brand assets. Maintained strong client communication to foster long-term relationships.
Operations Coordinator at Ecoland pest control
April 1, 2018 - November 30, 2018
Coordinated operations and supported business functions at Ecoland pest control in Auckland, New Zealand, contributing to efficient workflows during the role.

Education

Bachelor of Arts at Coventry University
September 12, 2010 - June 14, 2013
Studying graphic design at Coventry University gave me a comprehensive and dynamic learning experience. The BA (Hons) Graphic Design course prepared me for the industry by providing a solid foundation in key design principles and hands-on experience across various design contexts by exploring branding, advertising, information design, editorial and web design, type design, motion graphics, and UI/UX design.
BA(Hons) Graphic Design at Coventry University
September 1, 2010 - June 30, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Non-Profit Organization, Retail, Media & Entertainment, Professional Services
    uniE621 Loaded marketing collateral
    https://www.twine.net/signin | Loaded, a vibrant local café, enlisted my expertise to create marketing materials for their exciting new service. I designed an eye-catching flyer featuring a discount code to attract new customers and a cleverly crafted loyalty card. The café's unique concept allows customers to choose a base and 'load it' with a variety of delicious toppings. The loyalty card encourages patrons to explore each base option, and once all bases are stamped, they can enjoy their favorite combination for free. This strategic approach not only promotes customer engagement but also fosters loyalty and repeat business. graphicdesigner branding designer…
    uniE621 Mondelez product catalogue
    https://www.twine.net/signin | The annual Christmas product catalogue for Mondelez buyers highlights the latest new product developments (NPDs) and outlines the optimal market introduction times for each product. This catalogue is a key tool for driving seasonal sales and ensuring that Mondelez's innovative offerings reach the market at the perfect time. I played a crucial role in supporting the senior designers through the concept creation process. I was entrusted with the responsibility of developing the pages myself, which allowed me to contribute significantly to the final product and gain valuable hands-on experience in the design process. graphicdesigner designer…
    uniE621 Nexus product branding and marketing
    https://www.twine.net/signin | Launched in 2022, Nexus revolutionised the commercial laundry industry with its pioneering IoT technology. This groundbreaking innovation, the first of its kind in the sector, introduced advanced connectivity and precise chemical dosing, transforming laundry operations. I had the privilege of creating the vibrant branding that vividly reflects Nexus's cutting-edge capabilities. The branding encompassed a comprehensive suite of materials, including brochures, product catalogues, datasheets, and engaging social media visuals, ensuring a consistent and impactful representation of Nexus across all platforms. logo graphicdesigner branding designer…
    uniE621 Multiplex product brand and marketing
    https://www.twine.net/signin | Launched in 2024, Multiplex marks Brightwell's innovative foray into the industrial laundry sector. To highlight our trailblazing expansion, I had the honor of designing and developing a vibrant branding and campaign strategy that truly reflects our pioneering spirit and growth. The campaign included a comprehensive suite of marketing materials such as brochures, product catalogues, datasheets, and engaging social media visuals. Additionally, we implemented monthly e-shots to keep our audience informed and excited about our latest developments. This multifaceted approach ensured that Multiplex's brand was consistently represented across all platforms, enhancing its recognition and appeal in the market. logo graphicdesigner designer…
    uniE621 Brightwell brand refresh project
    https://www.twine.net/signin | The brand refresh for Brightwell, led by Abi Marshall, involved a comprehensive update to the company's visual identity. This project included redesigning the annual product catalogue, adding 32 new pages with a mix of consistent product layouts and fresh design elements. My meticulous approach ensured that Brightwell's brand was modernised and cohesive across all platforms, enhancing its market presence and internal communication. logo graphicdesigner illustrator designer…
    uniE621 Hylab brand and assets project
    https://www.twine.net/signin | The branding project for Hylab involved creating a distinctive and cohesive brand identity for a hygiene manufacturer. The project encompassed the development of a visual identity that included brochures, product catalogues, branding for new product development (NPD), product datasheets, monthly e-shots, and social media visuals. This comprehensive approach ensured that Hylab's brand was consistently represented across all platforms, enhancing its recognition and appeal in the market. logo graphicdesigner branding designer…