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Hi, I’m Abi Setiaji. I blend creative direction with data-driven strategy to craft visuals that elevate brands globally. From behind the camera to shaping global brand strategies, I thrive on spotting market opportunities and turning insights into elegant, high-performing campaigns. My journey spans photography, videography, and leadership. I’ve led teams, streamlined processes, and driven measurable growth—such as a +15% revenue lift and a +47% surge in organic views—by aligning creative identity with business goals and leveraging innovative production workflows.…Hi, I’m Abi Setiaji. I blend creative direction with data-driven strategy to craft visuals that elevate brands globally. From behind the camera to shaping global brand strategies, I thrive on spotting market opportunities and turning insights into elegant, high-performing campaigns. My journey spans photography, videography, and leadership. I’ve led teams, streamlined processes, and driven measurable growth—such as a +15% revenue lift and a +47% surge in organic views—by aligning creative identity with business goals and leveraging innovative production workflows.

Abi Setiaji

Photographer, Videographer, Video Editor, +2

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Hi, I’m Abi Setiaji. I blend creative direction with data-driven strategy to craft visuals that elevate brands globally. From behind the camera to shaping global brand strategies, I thrive on spotting market opportunities and turning insights into elegant, high-performing campaigns. My journey spans photography, videography, and leadership. I’ve led teams, streamlined processes, and driven measurable growth—such as a +15% revenue lift and a +47% surge in organic views—by aligning creative identity with business goals and leveraging innovative production workflows.…Hi, I’m Abi Setiaji. I blend creative direction with data-driven strategy to craft visuals that elevate brands globally. From behind the camera to shaping global brand strategies, I thrive on spotting market opportunities and turning insights into elegant, high-performing campaigns. My journey spans photography, videography, and leadership. I’ve led teams, streamlined processes, and driven measurable growth—such as a +15% revenue lift and a +47% surge in organic views—by aligning creative identity with business goals and leveraging innovative production workflows.

Available to hire

Hi, I’m Abi Setiaji. I blend creative direction with data-driven strategy to craft visuals that elevate brands globally. From behind the camera to shaping global brand strategies, I thrive on spotting market opportunities and turning insights into elegant, high-performing campaigns.

My journey spans photography, videography, and leadership. I’ve led teams, streamlined processes, and driven measurable growth—such as a +15% revenue lift and a +47% surge in organic views—by aligning creative identity with business goals and leveraging innovative production workflows.

Skills

Photo

Brand Identity

Experience Level

Photo

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Brand Manager at Parlent

June 1, 2025 - Present

Brand Manager; led product R&D, oversaw corporate advertising, and drove cross-departmental operations to align creative identity with business performance, delivering measurable growth.

Video Team Lead at Parlent

January 1, 2023 - Present

Video Team Lead; managed multi-brand content pipeline, streamlined cross-project workflows, and guided creative execution to accelerate delivery and ensure alignment with brand objectives.

Videographer at Parlent World

June 1, 2022 - Present

Videographer for Parlent World; created high-conversion video concepts and rapid-transition editing styles, introducing magnetic hooks in the first seconds and leveraging generative AI to accelerate asset production.

Photographer at Parlent For Her

June 1, 2021 - Present

Photographer for Parlent For Her; developed visual aesthetics, layouts, and storytelling frameworks to strengthen brand narrative and product presentation across social channels.