Award-winning brand designer and digital artist with 15+ years creating visual identities, campaigns, and digital experiences for global and UK brands. Skilled in transforming strategy into compelling design that drives measurable engagement and sales. Proven creative leader trusted to deliver impact across print, digital, and motion.…

Michael Okam Kalu

PRO

Award-winning brand designer and digital artist with 15+ years creating visual identities, campaigns, and digital experiences for global and UK brands. Skilled in transforming strategy into compelling design that drives measurable engagement and sales. Proven creative leader trusted to deliver impact across print, digital, and motion.…

Available to hire

Award-winning brand designer and digital artist with 15+ years creating visual identities,
campaigns, and digital experiences for global and UK brands. Skilled in transforming strategy into
compelling design that drives measurable engagement and sales. Proven creative leader trusted to
deliver impact across print, digital, and motion.

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Work Experience

Volunteer Creative at REUSE Foundation UK
January 1, 2024 - June 15, 2024
Develop videos, stills, & animated content for social media campaigns. Create data visualizations to highlight global plastic waste issues. Design advertising content to raise awareness and promote ReUse initiatives.
Creative Consultant at MUVEMENT Ltd.
January 1, 2022 - January 1, 2024
Produced impactful social media content, aligning with client brand objectives. Managed timelines, budgets, and quality control to ensure project excellence. Built and maintained strong client relationships to enhance brand engagement.
Creative Lead at EUNISELL/ Recare/ Interlinked Technologies
January 1, 2019 - December 31, 2021
Directed creative vision across three brand portfolios, enhancing brand identity. Developed branded merchandise and redesigned product visual identities. Provided regular performance reports to senior management.
Senior Group Head at MULLEN LOWE Group
January 1, 2014 - December 31, 2018
Oversaw creative processes from concept through execution, while managing designers. Mentored junior designers, fostering a culture of creativity & innovation within the team. Conducted market research to inform strategic brand positioning.
Group Head at Centrespread GREY
January 1, 2005 - December 31, 2010
Led brand strategy initiatives and managed multiple high-profile creative projects. Conducted photo shoots and developed UI designs tailored to client needs. Streamlined workflow processes, enhancing team efficiency and productivity.
Brand & Design Consultant at BATES COSSE
January 1, 2003 - December 31, 2005
Organized the National Honors Award event, showcasing exceptional design. Played a pivotal role in Nestlé’s Maggi product activation campaign. Crafted brand imagery for St. Moritz cigarettes, enhancing market appeal.
Contemporary Artist
January 1, 2012 - August 16, 2025
Exhibited artworks in multiple years: 1993, 1994, 1996, 2006, and 2012, showcasing personal creative expression in contemporary art.
Volunteer Creative at REU SE Foundation UK
January 1, 2024 - Present
Develop videos, stills, & animated content for social media campaigns. Create data visualizations to highlight global plastic waste issues. Design advertising content to raise awareness and promote ReUse initiatives.
Creative Consultant at M UVEMENT Ltd.
January 1, 2024 - September 11, 2025
Produced impactful social media content, aligning with client brand objectives. Managed timelines, budgets, and quality control to ensure project excellence. Built and maintained strong client relationships to enhance brand engagement.
Creative Lead at EUNISELL/ Recare/ Interlinked Technologies
January 1, 2021 - September 11, 2025
Directed creative vision across three brand portfolios, enhancing brand identity. Developed branded merchandise and redesigned product visual identities. Provided regular performance reports to senior management.
Senior Group Head at MULLEN LOWE Group
January 1, 2018 - September 11, 2025
Oversaw creative processes from concept through execution, while managing designers. Mentored junior designers, fostering a culture of creativity & innovation within the team. Conducted market research to inform strategic brand positioning.
Group Head at Centrespread GREY
January 1, 2010 - September 11, 2025
Led brand strategy initiatives and managed multiple high- profile creative projects. Conducted photo shoots and developed UI designs tailored to client needs. Streamlined workflow processes, enhancing team efficiency and productivity.
Brand & Design Consultant at BATES COSSE
January 1, 2005 - September 11, 2025
Organized the National Honors Award event, showcasing exceptional design. Played a pivotal role in Nestlé’s Maggi product activation campaign. Crafted brand imagery for St. Moritz cigarettes, enhancing market appeal.
Volunteer Creative at REU SE Foundation UK
January 1, 2024 - Present
Develop videos, stills, & animated content for social media campaigns. Create data visualizations to highlight global plastic waste issues. Design advertising content to raise awareness and promote ReUse initiatives.
Creative Consultant at MUVEMENT Ltd.
January 1, 2024 - September 11, 2025
Produced impactful social media content, aligning with client brand objectives. Managed timelines, budgets, and quality control to ensure project excellence. Built and maintained strong client relationships to enhance brand engagement.
Creative Lead at EUNISELL/ Recare/ Interlinked Technologies
January 1, 2021 - September 11, 2025
Directed creative vision across three brand portfolios, enhancing brand identity. Developed branded merchandise and redesigned product visual identities. Provided regular performance reports to senior management.
Senior Group Head at MULLEN LOWE Group
January 1, 2018 - September 11, 2025
Oversaw creative processes from concept through execution, while managing designers. Mentored junior designers, fostering a culture of creativity & innovation within the team. Conducted market research to inform strategic brand positioning.
Group Head at Centrespread GREY
January 1, 2010 - September 11, 2025
Led brand strategy initiatives and managed multiple high-profile creative projects. Conducted photo shoots and developed UI designs tailored to client needs. Streamlined workflow processes, enhancing team efficiency and productivity.
Brand & Design Consultant at BATES COSSE
January 1, 2005 - September 11, 2025
Organized the National Honors Award event, showcasing exceptional design. Played a pivotal role in Nestlé’s Maggi product activation campaign. Crafted brand imagery for St. Moritz cigarettes, enhancing market appeal.
Creative Consultant at MUVEMENT Ltd.
January 1, 2024 - October 15, 2025
Delivered multi-channel creative campaigns that boosted client social media engagement by 55%, optimized project timelines and budgets to achieve 100% on-time delivery and reduce costs by 10%, and elevated client retention through brand strategy refreshes and digital-first content, expanding long-term partnerships.
Creative Lead at EUNISELL / Recare / Interlinked Technologies
January 1, 2021 - October 15, 2025
Directed creative strategy across three brand portfolios, resulting in a 20% uplift in recognition and sales growth. Led product packaging redesigns and merchandising to enhance shelf visibility and brand recall in competitive markets. Partnered with senior leadership to deliver performance reports and creative insights, shaping marketing strategy.
Senior Group Head at MULLEN LOWE Group
January 1, 2018 - October 15, 2025
Managed end-to-end creative production for major FMCG and telecom brands, delivering campaigns that exceeded client KPIs. Mentored and coached a team of 10+ junior designers, improving creative output quality and reducing turnover. Conducted market research and consumer insights studies to drive 18% improvement in brand perception scores.
Group Head at Centrespread GREY
January 1, 2010 - October 15, 2025
Directed high-budget creative projects ($500k+) across telecom, beverage, and government clients, achieving consistent ROI. Produced photo shoots, early UI/UX designs, and digital-first campaigns that enhanced client visibility. Streamlined internal creative workflows, cutting turnaround times by 25% without compromising quality.
Brand & Design Consultant at BATES COSSE
January 1, 2005 - October 15, 2025
Spearheaded event branding and multimedia design for the National Honors Awards, broadcast to 2M+ viewers nationwide. Designed Nestlé Maggi activation campaigns that drove double-digit sales growth during rollout. Crafted visual identity and advertising assets for St. Moritz cigarettes, strengthening brand’s premium positioning.

Education

Bachelor of Arts at University of Nigeria
January 1, 1991 - December 31, 1995
WAEC Certificate at University of Nigeria Secondary School / CEC
January 1, 1984 - December 31, 1989
Bachelor of Arts at University of Nigeria
January 1, 1991 - January 1, 1995
WAEC Certificate at University of Nigeria Secondary School / CEC
January 1, 1984 - January 1, 1989
Bachelor of Arts at University of Nigeria
January 1, 1991 - January 1, 1995
WAEC Certificate at University of Nigeria
January 11, 2030 - September 11, 2025
Secondary School / CEC at University of Nigeria Secondary School / CEC
January 1, 1984 - January 1, 1989
Bachelor of Arts at University of Nigeria
January 1, 1991 - January 1, 1995
WAEC Certificate at University of Nigeria Secondary School / CEC
January 1, 1984 - January 1, 1989

Qualifications

WAEC Certificate
January 1, 1984 - January 1, 1989
Microsoft Azure Fundamentals (In Progress)
January 11, 2030 - October 15, 2025
Microsoft Azure Administrator (In Progress)
January 11, 2030 - October 15, 2025
Microsoft AI Engineer (In Progress)
January 11, 2030 - October 15, 2025
Microsoft Fabric Data Engineer (In Progress)
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Non-Profit Organization, Professional Services, Retail, Software & Internet, Telecommunications, Government, Manufacturing