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I’m a strategic and customer-centric marketer with broad experience across brand, partnerships, events, business development, and campaigns. I excel at shaping bold brand narratives and building momentum through collaborative, stakeholder-focused work. I thrive in fast-paced environments and am motivated by opportunities to grow, innovate, and drive impact. I enjoy rebuilding partnerships, elevating brand visibility, and delivering thoughtful campaigns that resonate with audiences.…I’m a strategic and customer-centric marketer with broad experience across brand, partnerships, events, business development, and campaigns. I excel at shaping bold brand narratives and building momentum through collaborative, stakeholder-focused work. I thrive in fast-paced environments and am motivated by opportunities to grow, innovate, and drive impact. I enjoy rebuilding partnerships, elevating brand visibility, and delivering thoughtful campaigns that resonate with audiences.

Abbie Brown

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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I’m a strategic and customer-centric marketer with broad experience across brand, partnerships, events, business development, and campaigns. I excel at shaping bold brand narratives and building momentum through collaborative, stakeholder-focused work. I thrive in fast-paced environments and am motivated by opportunities to grow, innovate, and drive impact. I enjoy rebuilding partnerships, elevating brand visibility, and delivering thoughtful campaigns that resonate with audiences.…I’m a strategic and customer-centric marketer with broad experience across brand, partnerships, events, business development, and campaigns. I excel at shaping bold brand narratives and building momentum through collaborative, stakeholder-focused work. I thrive in fast-paced environments and am motivated by opportunities to grow, innovate, and drive impact. I enjoy rebuilding partnerships, elevating brand visibility, and delivering thoughtful campaigns that resonate with audiences.

Available to hire

I’m a strategic and customer-centric marketer with broad experience across brand, partnerships, events, business development, and campaigns. I excel at shaping bold brand narratives and building momentum through collaborative, stakeholder-focused work.

I thrive in fast-paced environments and am motivated by opportunities to grow, innovate, and drive impact. I enjoy rebuilding partnerships, elevating brand visibility, and delivering thoughtful campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead at Teachers Health

June 1, 2025 - October 9, 2025

Led two critical business functions: Partnerships & Business Development; delivered strategic marketing initiatives driving fund growth, member engagement, and brand awareness. Collaborated with stakeholders to maximize impact through clear, audience-focused messaging while navigating complex union dynamics. Led partnership advertising, BD collateral, events, and brand marketing activity. Championed continuous improvement and strengthened ways of working, rebuilding strained relationships, growing partnerships, and elevating brand visibility through innovative campaigns.

Senior Marketing Executive at Hays ANZ

October 1, 2024 - October 9, 2025

Led major brand campaigns, advised on digital and content campaigns, and served as the go-to brand stakeholder for our operations business. Defined and delivered Hays ANZ events and partnerships, ensuring alignment with growth opportunities. Owned Employer Brand and DE&I marketing, including rolling out the global brand locally and delivering strategic plans, priorities, and initiatives.

Marketing Executive at Hays Recruitment Sydney

September 1, 2023 - October 9, 2025

Acting as the conduit between the Hays ANZ Marketing team and our New Zealand business, my role focused on maximizing impact and performance in the NZ region through the development and optimization of tailored marketing plans. I own Employer Brand and DE&I marketing activities, including rolling out our global brand locally and leading the development and delivery of strategic marketing plans, priorities, and initiatives.

Marketing Coordinator at Hays Recruitment Sydney

September 1, 2021 - October 9, 2025

Leading Internal Communications for Hays ANZ; collaborate with key business stakeholders to ensure a seamless flow of communication aligned with business priorities. Supported internal projects across change management, diversity, wellness, sales incentives, and referral programs. Additionally, I was the marketing lead for Employer Brand and an active member of the Diversity Committee.

Marketing Assistant at Weight Watchers

February 1, 2019 - October 9, 2025

Supported the broader digital marketing team; digital campaign support, content management, member success stories and EDMs.

Marketing Intern at Weight Watchers

February 1, 2018 - October 9, 2025

Supporting the broader digital marketing team; digital campaign support, content management, member success stories and EDMs.

Marketing Intern at USANA

December 1, 2016 - February 1, 2017

End-to-end management of the brand's sponsorship at the ASB Classic. Working alongside external and internal stakeholders to bring to life a fun and engaging on-the-ground activation to drive brand awareness.

Marketing Lead at Teachers Health

October 1, 2024 - June 1, 2025

Supported two critical business functions (Partnerships & Business Development). Led strategic marketing initiatives that drove fund growth, member engagement, and brand awareness. Collaborated with stakeholders to maximize impact; delivered partnership advertising, business development collateral, events, and brand marketing activity. Rebuilt previously strained relationships, grew partnerships, and elevated brand visibility through innovative campaigns.

Senior Marketing Executive at Hays Recruitment

September 1, 2023 - October 1, 2024

Led all major brand campaigns, advised on digital and content campaigns, and served as the go-to brand stakeholder for our operations business. Defined and delivered Hays ANZ events and partnerships; ensured alignment with opportunities that would drive growth. Owned Employer Brand and DE&I marketing.

Marketing Executive at Hays Recruitment

September 1, 2021 - September 1, 2023

Acted as the conduit between the Hays ANZ Marketing team and our New Zealand business, focusing on maximizing impact and performance in NZ through the development and optimization of tailored marketing plans. Owned Employer Brand and DE&I marketing activity, including rolling out our global brand locally and leading the development and delivery of strategic marketing plans, priorities, and initiatives.

Marketing Coordinator at Hays Recruitment

February 1, 2019 - September 1, 2021

Leading Internal Communications for Hays ANZ; collaborated with key business stakeholders to ensure a seamless flow of communication aligned with business priorities. Supported internal projects across change management, diversity, wellness, sales incentives, and referral programmes. Also the marketing lead for Employer Brand and an active member of the Diversity Committee.

Marketing Assistant at Weight Watchers

February 1, 2018 - February 1, 2019

Supported the broader digital marketing team; key responsibilities included digital campaign support, content management, member success stories, and EDMs.

Marketing Intern at ATMS Wellington

February 1, 2017 - February 1, 2018

Jack-of-all-trades role; managed e-commerce product content, product descriptions and enrichment, SEO enhancements, and blog/article writing; also supported customer service and trade show activities.