Available to hire
Hi, I’m Aaron Bright—a results-driven marketing professional focused on social media, partnerships, and multi-channel activation. I’ve led campaigns across paid search, social, and email to drive growth, engagement, and quality leads.
I excel at turning data into strategy, collaborating cross-functionally to craft activation programs that elevate brands and deliver measurable business impact. I’m passionate about building lasting relationships and delivering value through creative, metrics-driven marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Sr. Marketing Specialist at Conexiant
May 1, 2024 - PresentDeveloped and executed paid and organic marketing strategies post-rebrand, boosting brand awareness by 20%. Managed a $400K budget and achieved 40 million impressions and over 2 million clicks across Google Ads, Meta Ads, LinkedIn, and other programmatic/social channels. Optimized lead targeting by collaborating with a new DSP, increasing conversion efficiency by 50%. Created high-performing email campaigns using HubSpot and Salesforce with data segmentation to improve engagement and conversions. Led a full-site redesign to strengthen SEO visibility and refine copy to attract higher-quality client interest.
Social Media and Brand Manager at Topbin90 (Freelance Media)
May 1, 2023 - PresentBuilt and ran social strategies across Instagram, TikTok, Twitter, and other platforms, increasing engagement by 40% and fostering stronger audience activity. Designed and implemented a cohesive brand kit, doubling engagement rates and streamlining content production for planned and breaking news posts. Launched and managed a soccer-themed merchandise line, delivering 100% sales growth in the category. Improved website readability and navigation and strengthened SEO, resulting in a 50% rise in user sessions within three months.
Sr. Ad Operations Coordinator at NASCAR
March 1, 2022 - May 1, 2024Managed over 60 client accounts, achieving 660+ million impressions via effective communication and operations support via Google Ad Manager. Created and optimized display assets for large-scale campaigns, collaborating with clients and agencies to overcome creative challenges. Strategically distributed ad inventory across multiple platforms during a busy season of 92 races, enhancing user experience through a comprehensive site redesign. Coordinated with clients and partners through direct communication to align goals and ensure all campaign needs were met in full.
Marketing Operations Coordinator at Wave Direct
March 1, 2021 - March 1, 2022Cultivated strong relationships with five vendors to effectively manage orders for over ten clients, enhancing our marketing strategies. Managed client communication to build custom targeting audiences that matched campaign needs. Executed successful email marketing campaigns, resulting in a substantial lead acquisition exceeding 10,000. Streamlined lead and performance reporting processes, optimizing daily data accessibility for clients and team members.
Education
Bachelor of Science, Business Administration at UNC Greensboro
January 11, 2030 - January 1, 2021Qualifications
Emerging Leaders Certification (BB&T Leadership Institute)
January 11, 2030 - December 11, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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